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How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion

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Brand Integrations Offer a Better Way to Get in Front of Streaming TV Audiences

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R&CPMK Clients Featured On Fast Company’s 2022 World Changing Ideas Awards

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
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REPRESENTATION
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 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

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June 21, 2020
WE ARE A CREATIVE MARKETING & COMMUNICATIONS AGENCY We connect our clients to consumers through the world of entertainment, lifestyle, sports, influence, and popular culture. CONTACT US OUR SERVICES BRAND COMMUNICATIONS TALENT REPRESENTATION Talent & Influencer Powered by ITB Worldwide Content Partnerships & Brand Integration Brand Experience OUR TALENT OUR BRANDS Contact us to hear more about our full list of talent and brand clients Handle randcpmk WE WOULD LOVETO HEAR ABOUT YOUR PROJECT NEWS & INSIGHTS VIEW MORE READY TO JOIN OUR TEAM? VIEW CURRENT POSITIONS

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How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion

FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,

Brand Integrations Offer a Better Way to Get in Front of Streaming TV Audiences

Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend