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R&CPMK EXPANDS LONDON TALENT PR TEAM WITH ADDITION OF MK CROOKE AS ACCOUNT DIRECTOR

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How Crunchyroll, Hasbro, and Mastercard Tap Fandoms

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R&CPMK AND MEDIABRANDS LAUNCH “UpstreamPOP,” THE MOST POWERFUL END-TO-END TECHNOLOGY PLATFORM FOR BRAND INTEGRATIONS AND PARTNERSHIPS IN ENTERTAINMENT

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LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

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June 21, 2020
WE ARE A CREATIVE MARKETING & COMMUNICATIONS AGENCY We connect our clients to consumers through the world of entertainment, lifestyle, sports, influence, and popular culture. CONTACT US OUR SERVICES BRAND COMMUNICATIONS TALENT REPRESENTATION Talent & Influencer Powered by ITB Worldwide Content Partnerships & Brand Integration Brand Experience OUR TALENT OUR BRANDS Contact us to hear more about our full list of talent and brand clients Handle randcpmk WE WOULD LOVETO HEAR ABOUT YOUR PROJECT NEWS & INSIGHTS VIEW MORE READY TO JOIN OUR TEAM? VIEW CURRENT POSITIONS

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R&CPMK EXPANDS LONDON TALENT PR TEAM WITH ADDITION OF MK CROOKE AS ACCOUNT DIRECTOR

Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement

How Crunchyroll, Hasbro, and Mastercard Tap Fandoms

R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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