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R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES
Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America
R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign
Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality.
As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black women-owned businesses. The partnership is highlighted by a national TV campaign featuring Hudson, and it is set to include Hudson’s new cover of the classic song “Ain’t No Mountain High Enough,” which is produced by fellow Grammy Award-winner will.i.am. The initiative will also include a grant program in partnership with Fearless Fund, a VC fund built by women of color for women of color.
The ad campaign debuted on Tuesday, February 17 on NBC’s TODAY Show, and will air across national TV networks through the GRAMMY Awards broadcast on Sunday, March 14.
To learn more about Mastercard’s campaign and commitment to closing the racial wealth and opportunity gap, click here.
-- R&CPMK --
Which Influencers Should Brands Focus on in 2021? Those Who Combat Misinformation
Emma Shuldham, Managing Director of ITB Worldwide, shares her views on which influencers brands should focus on in 2021 and how they can play a role in combating misinformation.
“An increasing movement towards conscious and inconspicuous consumerism means people are buying less and investing with more consideration. Flashy, excessive displays of wealth and gleeful unboxing videos just aren’t resonating with a population that is locked down. Engagement is a key indicator of consideration and can increasingly impact conversion but to show true resonance between talent and their audience, brands need to invest time listening to audience conversations and analysing user behaviour to create better informed strategies and relevant creative content that resonates and feels truly authentic.”
READ THE FULL CAMPAIGN ARTICLE HERE
R&CPMK SELECTED AS AGENCY OF RECORD FOR NEW PREMIUM SPIRITS BRAND LOBOS 1707
Lobos 1707 Enlists R&CPMK to Lead Communications Strategy Efforts for Tequila and Mezcal Products Inspiring Everyone To “Build a Bigger Table”
LOS ANGELES and NEW YORK – February 5, 2021 – R&CPMK, the preeminent integrated marketing and communications agency in global entertainment, today announced that it has been selected by Lobos 1707 to lead communications strategy efforts for the new spirit brand’s tequila and mezcal products.
Led by Founder and Chief Creative Officer Diego Osorio, and CEO Dia Simms, Lobos 1707 delivers an innovative new take on the popular spirit category.
R&CPMK will drive all communications work for Lobos 1707, and help launch the burgeoning brand’s marques in the U.S. and Mexico. Focused on amplifying Lobos 1707’s unique story - and core values of love, legacy, and authenticity - R&CPMK will work alongside Osorio and Simms to share the incredible heritage of the Osorio family, as well as introduce customers to the brand’s tenets of bringing people together and cultivating unity. Lobos 1707’s vision is to reach their customer community through their values, as well as products. At Lobos 1707, the belief is if there’s not enough room at the table, you build a bigger table.
“We are thrilled to partner with a women-led organization like R&CPMK that embraces ‘Build a Bigger Table’ in the way they run their business,” said Simms. “I’ve personally worked with Cindi Berger for years, and the agency is a recognized industry leader, making them the perfect partners for this project.”
“Following our vision to only work with people who feel like friends and family, choosing R&CPMK to lead our PR efforts was a no-brainer,” said Osorio. “From industry leader Cindi Berger to Ariel Moses and the team, they not only have a deep understanding of the brand and my vision; but also, they embody our ethos and morals. R&CPMK is incredibly committed and loyal to the authenticity of our message, and are intent on changing every industry standard with us. They have become crucial members of the Lobos 1707 pack, and we would not be where we are today without them.”
Lobos 1707 recently introduced a robust product line - including three tequilas and one mezcal - in select markets across the U.S. and Mexico, with plans to launch nationwide and across more cities in Mexico in early 2021. The brand’s four new premium products include Lobos 1707 Tequila, Joven; Lobos 1707 Tequila, Reposado; Lobos 1707 Tequila, Extra Añejo; and Lobos 1707 Mezcal Artesanal. Each select spirit offers its own unique production process, flavor profile, and complexity to connect with the brand’s community.
Lobos 1707 Tequila and Mezcal are currently available at select retailers and restaurants throughout New York, Florida, and California.
To learn more about Lobos 1707 or to order its tequila or mezcal products online, visit: https://www.reservebar.com/collections/lobos-1707.
ABOUT LOBOS 1707:
Lobos 1707 is an independent spirits producer that blends heritage and innovation. Inspired by his ancestor of the same name, Founder and Chief Creative Officer Diego Osorio launched Lobos 1707 in 2020 with CEO and brand-builder Dia Simms and legendary athlete and cultural icon LeBron James. The portfolio includes Lobos 1707 Tequila, Joven, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Extra Añejo and Lobos 1707 Mezcal Artesanal, all premium products infused with history, culture and family legacy. Harvested, distilled and bottled in the Los Altos de Jalisco region of Mexico, Lobos 1707 Tequila and Mezcal feature unique and elevated flavor profiles influenced by both old and new world techniques. Lobos 1707 Tequila and Mezcal are cultivated from 100% blue weber agave and then finished in Pedro Ximenez (PX) wine barrels, using the Solera method before bottling. Product design includes the Osorio Family Coat of Arms and the Agave Wind Rose Compass to represent the union of Spanish and Mexican cultures. A portion of proceeds will be donated to wolf sanctuaries in Mexico and the United States. Everyone has a seat at the table to stir, sip, savor and sin with Lobos 1707.
ABOUT R&CPMK:
R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.
We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.
-- R&CPMK --
R&CPMK CLIENTS LAND EARLY WINS & NOMINATIONS FOR THE 2021 AWARDS SEASON
Actor Riz Ahmed Lands Early Wins for his role as Ruben in the Amazon Original Movie “Sound of Metal”
Before heading into this week of award nomination announcements, R&CPMK Entertainment client Riz Ahmed already had a few wins under his belt for his portrayal of Ruben, a deaf musician, in the Amazon Original Movie “Sound of Metal.” He was named the winner for the Best Actor Award by the National Board of Review and New York Film Critics Online and was named the winner of the Male Actor Award by the Palm Springs International Film Festival. Also honored by PSIFF with the Spotlight Award was fellow R&CPMK Entertainment client, actor Leslie Odom Jr. for his portrayal of Sam Cooke in the Amazon Original Movie “One Night in Miami.”
Nominations were announced late last week and earlier this week for upcoming awards programs such as the Film Independent Spirit Awards, GLAAD Media Awards, NAACP Image Awards, Golden Globe Awards, SAG Awards, Writers Guild Awards and Nickelodeon’s Kids Choice Awards with R&CPMK clients picking up nominations across the board. See below for a full list of client nominees.
FILM INDEPENDENT SPIRIT AWARDS
BEST ACTOR
Riz Ahmed – Sound of Metal
GLAAD MEDIA AWARDS
OUTSTANDING DRAMA SERIES
9-1-1: Lone Star – Rob Lowe
Ratched – (Sharon Stone)
The Umbrella Academy – (David Castañeda, Ritu Arya and Kate Walsh)
OUTSTANDING COMEDY SERIES
Everything’s Gonna Be Okay – (Maeve Press)
NAACP IMAGE AWARDS
OUTSTANDING MOTION PICTURE
Bad Boys For Life – Jerry Bruckheimer
Ma Rainey’s Black Bottom – Denzel Washington
Outstanding Short Form Series – Comedy or Drama
#FreeRayshawn – Antoine Fuqua
Outstanding Performance in a Short Form Series
Jasmine Cephas Jones – #FreeRayshawn
Laurence Fishburne – #FreeRayshawn
Outstanding Comedy Series
Black-ish – (Laurence Fishburne)
grown-ish – (Laurence Fishburne)
Outstanding Supporting Actor in a Comedy Series
Laurence Fishburne – Black-ish
Outstanding Actor in a Comedy Series
Cedric The Entertainer – The Neighborhood
Outstanding Drama Series
Power Book II: Ghost – (Melanie Liburd)
GOLDEN GLOBE AWARDS
BEST ACTOR – Motion Picture Drama
Riz Ahmed – Sound of Metal
BEST ACTOR – TV Motion Picture/Limited Series
Jeff Daniels – The Comey Rule
BEST SUPPORTING ACTOR – Motion Picture
Leslie Odom Jr. – One Night in Miami
BEST SUPPORTING ACTOR – TV
Donald Sutherland – The Undoing
BEST SUPPORTING ACTRESS – Motion Picture
Glenn Close – Hillbilly Elegy
BEST SONG – Motion Picture
Leslie Odom Jr. – “Speak Now” from One Night in Miami
SAG AWARDS
Outstanding Performance by a Female Actor in a Supporting Role
Glenn Close – Hillbilly Elegy
Outstanding Performance by a Male Actor in a Supporting Role
Leslie Odom Jr. – One Night in Miami
Outstanding Performance by a Male Actor in a Leading Role
Riz Ahmed – Sound of Metal
Outstanding Performance by a Cast in a Motion Picture
One Night in Miami – (Leslie Odom Jr.)
The Trial of the Chicago 7 – (Yahya Abdul-Mateen II)
WRITERS GUILD AWARDS
COMEDY SERIES
What We Do in the Shadows – Stefani Robinson
EPISODIC DRAMA
“Trouble Don’t Last Always” (Euphoria) – Sam Levinson
KIDS CHOICE AWARDS
FAVORITE FAMILY TV SHOW
Cobra Kai – Jon Hurwitz, Josh Heald and Hayden Schlossberg
(_) indicates client’s involvement in nominated project.
R&CPMK ADDS BRAND EXPERIENCE AND SPONSORSHIP AGENCY ADVANTAGE TO ITS ORBIT
Award-Winning Creative, Experiential & Event Marketing, and Sponsorship Consulting Group Further Bolsters R&CPMK’s Service Offering
Jaime Cabrera to Serve as Senior Vice President and Executive Creative Director
Victoria Greene to Lead Brand Experience Team as Executive Vice President, Brand Growth and Experiential
LOS ANGELES and NEW YORK – January 28, 2021 – R&CPMK, the preeminent integrated marketing and communications agency in global entertainment, today announced the expansion of its creative content, production, and experiential marketing service offering, with the addition of brand experience and sponsorship agency Advantage. As part of the expansion, R&CPMK will sunset the Advantage name, and transition the award-winning creative, production, experiential, sponsorship consulting, and event marketing divisions to become part of R&CPMK’s comprehensive portfolio, further bolstering the agency’s offering.
Led by agency Chairman, Cindi Berger, and CEO, Mark Owens, R&CPMK represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators, and athletes in the world, and creates distinctive marketing campaigns for 50 of the world’s largest brands and organizations. The agency’s enhanced capabilities will now include best-in-class services in music, talent, gaming, and content creation, with specialties in brand development, creative, digital, social, business strategy, research & analytics, experiential & activation, partnership & integration, fashion, influencer, and communications.
“From adding distinctive new practices such as influencer marketing and multicultural communications, to the continued growth of our industry-leading integrated marketing and talent communications divisions, we have taken bold steps over the past five years to significantly enhance our footprint across the industry in an effort to always provide superior and strategically curated services to our clients,” said Owens. “Joining Advantage’s award-winning creative, experiential marketing, and sponsorship consulting services with R&CPMK’s unprecedented marketing and communications capabilities, allows us to continue this evolution, and provide an elevated and unmatched offering.”
“For more than a decade, Advantage has produced some of the industry’s most innovative and successful experiential campaigns and event marketing programs,” said Shirley Hughes, President of Brands, R&CPMK. “We are thrilled to welcome the incredibly talented Advantage staff to our family, and join their tremendous skills and services with our team to help our clients expand their reach and engage consumers with new tools.”
“Advantage’s collection of experiential talent, tools, and capabilities is the perfect compliment to our existing team of specialists,” said Victoria Greene, Executive Vice President, Brand Growth and Experiential. “Our expanded agency offering will provide our clients a level of cultural expertise and deep industry relationships that is unparalleled.”
R&CPMK’s combined brand client roster features more than 50 global brands, including Heineken, Mastercard, McDonald’s, Activision, YouTube, and Verizon. The merger of Advantage with R&CPMK will add a series of new clients including Hyundai and LG.
In addition, the move will bring together R&CPMK’s existing creative services division with Advantage’s Creative Studio, providing the ability to offer clients a wider range of enhanced programs and tools. Executive Creative Director and Senior Vice President Jaime Cabrera will oversee R&CPMK’s new Creative Studio, which will include integrated global creative strategy and campaign development, dynamic social content and immersive new media concepts, experiential event design, logo development, and much more.
Led by Greene, the brand experience team will focus on sponsorship consulting and experiential marketing, and will be supported by Senior Vice Presidents Jennifer Piran and Scot Weintraub, as well as Vice President Jason Girone.
ABOUT R&CPMK:
R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.
As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.
For more information, follow us on Twitter and Instagram @randcpmk.
--R&CPMK--
R&CPMK Clients Nominated for 2020 IFJA Film Awards
The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana.
Best Actor:
Riz Ahmed, Sound of Metal
Hugh Jackman, Bad Education
Best Film
Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington)
Small Axe: Mangrove (Letitia Wright)
Best Director
George C. Wolfe (Ma Rainey’s Black Bottom)
Best Supporting Actor
Leslie Odom Jr., One Night in Miami
Best Vocal Performance
Jamie Foxx, Soul
Best Ensemble Acting
The Trial of the Chicago 7 (Yahya Abdul-Mateen II)
