RESULTS

275
TALENT GIFTED

99
TALENT POSTS

9.5M
TOTAL REACH

IT Cosmetics

12 MONTH SEEDING PROGRAM

RESULTS

275
TALENT GIFTED

99
TALENT POSTS

9.5M
TOTAL REACH

SEARCH

12 MONTH SEEDING PROGRAM

August 20, 2020
To amplify key products and launches from beauty brand, IT Cosmetics, ITB – our talent and influencer division – developed and executed a VIP seeding programme in the UK market. CREATING TRUE BRAND ADVOCATES The goal was to build advocacy around two key consumer demographics: younger more socially engaged talent & more mature product focused talent through meaningful, long standing relationships. In order to achieve the set objectives and KPI’s we worked closely with the ITC team to  identify these key target demographics. From there, we constructed two strategies to approach two very different demographics. To engage the older demographic, we created more offline traditional experiences. This involved producing a gifting suite where talent could attend and engage with the brand, the product and the brand representatives. For this demographic, we worked with many MUA’s of top tier talent to push further emphasis on the quality of the product.  On the other hand working with younger, more digital savvy talent – our strategy was centered solely through social media focusing on key product drops around aesthetic as well as product quality.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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