To amplify key products and launches from beauty brand, IT Cosmetics, ITB – our talent and influencer division – developed and executed a VIP seeding programme in the UK market.
CREATING TRUE BRAND ADVOCATES
The goal was to build advocacy around two key consumer demographics: younger more socially engaged talent & more mature product focused talent through meaningful, long standing relationships.
In order to achieve the set objectives and KPI’s we worked closely with the ITC team to identify these key target demographics. From there, we constructed two strategies to approach two very different demographics. To engage the older demographic, we created more offline traditional experiences. This involved producing a gifting suite where talent could attend and engage with the brand, the product and the brand representatives. For this demographic, we worked with many MUA’s of top tier talent to push further emphasis on the quality of the product. On the other hand working with younger, more digital savvy talent – our strategy was centered solely through social media focusing on key product drops around aesthetic as well as product quality.