Rogers & Cowan was on the ground as Gibson Brands launched their expansive Gibson Experience at SXSW 2017.

Shining a spotlight on the top cultural highlights in music, film technology, and fashion, the iconic company known worldwide for quality, prestige, and innovation hosted and sponsored the largest number of events in its history at the festival. This included the SXSW Style Kickoff Party presented by Gibson Brands in collaboration with Neiman Marcus.

The high-energy runway show paired innovative products from the Gibson Brands family with fresh spring styles from Neiman Marcus, all backed by beats from a DJ.  The exclusive evening also featured live sets from buzzworthy artists Erika Wennerstorm (Heartless Bastards), Band of Heathens, Emily Wolfe, Midland and The Shelters following the fashion show.

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