AARP announced new findings on a study examining the impact moviegoers ages 50 and older have on the movie business. According to findings, more than 30-percent of all visits by moviegoers were 50-plus adults. The study, conducted by marketing data analytics firm Movio on behalf of AARP, offers a detailed look at the 50-plus moviegoer, highlighting specific trends that are helpful to content creators and theater owners alike.The 50-plus Moviegoer, An Industry Segment That Should Not Be Ignored” found that mid-life and older cinema-goers—in particular, those ages 50 and older—are a powerful force at the box office.

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