With 24 tracks of film, culture, music and technology to take in at the 2018 SXSW Conference, just thinking about the March 9-17 gathering in Austin, Texas, could bring on a severe case of FOMO – even for attendees: There’s simply too much to do in too big a place in too little time!
Rogers & Cowan is here to help. Throughout the festival, we will drop lists of our favorite sessions and events in various programming categories. First up: Brands & Marketing.
To download the list – feel free to click this link: rc-sxsw-mustsee-marketing
FRUKT FEATURED PANEL
3/10 CREATIVE FAILURES MEET UP – 11:00 AM
You’re a failure. Your pitch deck, treatment or solution missed the point and was met with a resounding “no.” How do you recover? Panel will break down how to make the “no’s” work in our favor, analyze missteps and examine how to be a failure.
3/10 ART ATTACK: DATA AS THE NEW CREATIVE DIRECTOR – 5:00 PM
Creative pros are being pushed to factor in audience insights, behavioral data and interest segmentation into their thinking. This panel will explore how creative is evolving through data, how it can better incorporate data and when data goes too far.
3/11 BUILDING A 21ST CENTURY ENTERTAINMENT BRAND – 12:30 PM
How can entertainment brands keep up as even appointment TV becomes obsolete in this ear of alternative platforms? Hear how industry leaders are bucking tradition, leaning into insights and redefining the future of entertainment through personalization.
3/12 ABSURDITY SELLS: THE VALUE OF PLAYFUL EVENTS – 5:00 PM
From pretend forests to pop-up parades and dance floors, these artists and organizers will discuss how they orchestrated public events and relay how they parlayed absurdity into valuable data, engagement and cash for their partners.
3/12 HOW NASA AND LEGO EMBRACE OPEN INNOVATION – 12:30PM
Closed business models are out. Learn how two of the most forward-thinking organizations are embracing creative diversity and using technology to generate better ideas faster, more efficiently solve their problems and connect minds everywhere.
3/13 MODERN BRANDING CONCEPTS: MAKE ENEMIES & GAIN FANS – 5:00 PM
If a brand is too afraid of making enemies, it will probably never inspire the type of passion that drives fans to become ambassadors and influencers. We’ll discuss how to stand up for something without falling on your face.
3/13 HOW DOES VR BECOME A TRULY MAINSTREAM TECHNOLOGY? – 5:00 PM
VR generates “Wow!” moments by immersing us in new, lifelike experiences, but adoption has been slow. A lot needs to happen to get VR into most people’s lives. Experts share views on what’s needed to tip tens, or hundreds, of millions of sales.
3/15 HOW NEUROSCIENCE REVEALS YOUR “EXPERT BLINDNESS” – 11:00 AM
Expertise can fuel success, but also create “expert blindness,” which skews how one views and reacts to the world. This study will use neuroscience to reveal the subconscious biases of experts as they observe “normal” subjects.