RESULTS

258M
MEDIA IMPRESSIONS

1.85B
SOCIAL MEDIA IMPRESSIONS

2019
TOP SELLING GAME

$600M+
IN FIRST 3 DAYS

Activision

2019 CALL OF DUTY: MODERN WARFARE LAUNCH

RESULTS

258M
MEDIA IMPRESSIONS

1.85B
SOCIAL MEDIA IMPRESSIONS

2019
TOP SELLING GAME

$600M+
IN FIRST 3 DAYS

SEARCH

2019 CALL OF DUTY: MODERN WARFARE LAUNCH

August 22, 2020
Call of Duty: Modern Warfare launched on Oct. 25, 2019 facing strong headwinds on two fronts: stiffer competition and a more challenging climate surrounding Mature-rated video games. Our task was to captivate new and lapsed fans, fueling mass excitement for the game as the must-have blockbuster of 2019. REIGNITING A CULTURAL PHENOMENON Our team was tasked with driving cultural impact through a strategic media relations and influencer campaign. Leveraging research on other entertainment reboots and authentic voices like developers and Navy SEAL consultants, we facilitated high-impact, behind-the-scenes stories with TIME, Washington Post, LA Times, USA Today, and the Hollywood Reporter. Additionally, we partnered with celebrity advocates to maximize PR beats and reach new audiences. Highlights include an ESPN takeover with NFL star Todd Gurley and a multiplayer reveal with several Women’s World Cup Champions and NBA stars Kyle Kuzma and Klay Thompson. Migos star Offset received a special surprise when Call of Duty infiltrated his birthday gala, surprising him, Cardi B and hundreds of VIP guests with a themed cake and gaming stations. Preview experiences at the NFL, NBA, and NHL Drafts, alongside an NCAA college tour, amplified our reach with the next generation of sports stars.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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