RESULTS

258M
MEDIA IMPRESSIONS

1.85B
SOCIAL MEDIA IMPRESSIONS

2019
TOP SELLING GAME

$600M+
IN FIRST 3 DAYS

BACK TO OUR WORK

Activision

2019 CALL OF DUTY: MODERN WARFARE LAUNCH

Call of Duty: Modern Warfare launched on Oct. 25, 2019 facing strong headwinds on two fronts: stiffer competition and a more challenging climate surrounding Mature-rated video games. Our task was to captivate new and lapsed fans, fueling mass excitement for the game as the must-have blockbuster of 2019.

REIGNITING A CULTURAL PHENOMENON

Our team was tasked with driving cultural impact through a strategic media relations and influencer campaign.

Leveraging research on other entertainment reboots and authentic voices like developers and Navy SEAL consultants, we facilitated high-impact, behind-the-scenes stories with TIME, Washington Post, LA Times, USA Today, and the Hollywood Reporter.

Additionally, we partnered with celebrity advocates to maximize PR beats and reach new audiences. Highlights include an ESPN takeover with NFL star Todd Gurley and a multiplayer reveal with several Women’s World Cup Champions and NBA stars Kyle Kuzma and Klay Thompson.

Migos star Offset received a special surprise when Call of Duty infiltrated his birthday gala, surprising him, Cardi B and hundreds of VIP guests with a themed cake and gaming stations.

Preview experiences at the NFL, NBA, and NHL Drafts, alongside an NCAA college tour, amplified our reach with the next generation of sports stars.

RESULTS

258M
MEDIA IMPRESSIONS

1.85B
SOCIAL MEDIA IMPRESSIONS

2019
TOP SELLING GAME

$600M+
IN FIRST 3 DAYS

BACK TO OUR WORK
❮

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

2019 CALL OF DUTY: MODERN WARFARE LAUNCH

August 22, 2020
Call of Duty: Modern Warfare launched on Oct. 25, 2019 facing strong headwinds on two fronts: stiffer competition and a more challenging climate surrounding Mature-rated video games. Our task was to captivate new and lapsed fans, fueling mass excitement for the game as the must-have blockbuster of 2019. REIGNITING A CULTURAL PHENOMENON Our team was tasked with driving cultural impact through a strategic media relations and influencer campaign. Leveraging research on other entertainment reboots and authentic voices like developers and Navy SEAL consultants, we facilitated high-impact, behind-the-scenes stories with TIME, Washington Post, LA Times, USA Today, and the Hollywood Reporter. Additionally, we partnered with celebrity advocates to maximize PR beats and reach new audiences. Highlights include an ESPN takeover with NFL star Todd Gurley and a multiplayer reveal with several Women’s World Cup Champions and NBA stars Kyle Kuzma and Klay Thompson. Migos star Offset received a special surprise when Call of Duty infiltrated his birthday gala, surprising him, Cardi B and hundreds of VIP guests with a themed cake and gaming stations. Preview experiences at the NFL, NBA, and NHL Drafts, alongside an NCAA college tour, amplified our reach with the next generation of sports stars.

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