‘TIS THE SEASON This year’s holiday season will look like any other.  Not long after coronavirus shutdowns began, consumers began searching for holiday gifts.  Brands that have shown a fluid and compassionate response to the current climate are already seeing sentiment scores shoot up. It is imperative for brands to have the right tools in their marketing mix to be able to step into this new era with CREDIBILITY, AUTHENTICITY, and PURPOSE. Consumers have shifted the types of products that they want, how they get those products, and the experiences and entertainment that people are seeking.  Brands have a genuine opportunity to build loyalty with new and existing audiences, building upon the desire for authentic connection and social responsibility marketing. CONTACT US  to schedule a full presentation of our 2020 HOLIDAY GUIDE by members of our team. COREY SILVERMAN EVP, Marketing & Business DevelopmentCorey.Silverman@rogersandcowanpmk.com MICHAEL FEIN SVP, STRATEGY & TRANSFORMATIONMichael.Fein@rogersandcowanpmk.com

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