September 15, 2020

2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS

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2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS

September 15, 2020
‘TIS THE SEASON This year’s holiday season will look like any other.  Not long after coronavirus shutdowns began, consumers began searching for holiday gifts.  Brands that have shown a fluid and compassionate response to the current climate are already seeing sentiment scores shoot up. It is imperative for brands to have the right tools in their marketing mix to be able to step into this new era with CREDIBILITY, AUTHENTICITY, and PURPOSE. Consumers have shifted the types of products that they want, how they get those products, and the experiences and entertainment that people are seeking.  Brands have a genuine opportunity to build loyalty with new and existing audiences, building upon the desire for authentic connection and social responsibility marketing. CONTACT US  to schedule a full presentation of our 2020 HOLIDAY GUIDE by members of our team. COREY SILVERMAN EVP, Marketing & Business DevelopmentCorey.Silverman@rogersandcowanpmk.com MICHAEL FEIN SVP, STRATEGY & TRANSFORMATIONMichael.Fein@rogersandcowanpmk.com

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FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend