BACK TO NEWS & INSIGHTS
September 15, 2020

2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS

‘TIS THE SEASON

This year’s holiday season will look like any other.  Not long after coronavirus shutdowns began, consumers began searching for holiday gifts.  Brands that have shown a fluid and compassionate response to the current climate are already seeing sentiment scores shoot up. It is imperative for brands to have the right tools in their marketing mix to be able to step into this new era with CREDIBILITY, AUTHENTICITY, and PURPOSE.

Consumers have shifted the types of products that they want, how they get those products, and the experiences and entertainment that people are seeking.  Brands have a genuine opportunity to build loyalty with new and existing audiences, building upon the desire for authentic connection and social responsibility marketing.

CONTACT US  to schedule a full presentation of our 2020 HOLIDAY GUIDE by members of our team.

COREY SILVERMAN EVP, Marketing & Business Development
Corey.Silverman@rogersandcowanpmk.com

MICHAEL FEIN SVP, STRATEGY & TRANSFORMATION
Michael.Fein@rogersandcowanpmk.com

❮

View other posts

❯
LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn,
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

©

2020 Rogers & Cowan PMK All Rights Reserved. | CCPA Privacy Notice
ABOUT US
NEWS & INSIGHTS
OUR WORK
REPRESENTATION
CAREERS
CONTACT
ABOUT US
WORK
CAREERS
NEWS
REPRESENTATION
CONTACT

© 

2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS

September 15, 2020
‘TIS THE SEASON This year’s holiday season will look like any other.  Not long after coronavirus shutdowns began, consumers began searching for holiday gifts.  Brands that have shown a fluid and compassionate response to the current climate are already seeing sentiment scores shoot up. It is imperative for brands to have the right tools in their marketing mix to be able to step into this new era with CREDIBILITY, AUTHENTICITY, and PURPOSE. Consumers have shifted the types of products that they want, how they get those products, and the experiences and entertainment that people are seeking.  Brands have a genuine opportunity to build loyalty with new and existing audiences, building upon the desire for authentic connection and social responsibility marketing. CONTACT US  to schedule a full presentation of our 2020 HOLIDAY GUIDE by members of our team. COREY SILVERMAN EVP, Marketing & Business DevelopmentCorey.Silverman@rogersandcowanpmk.com MICHAEL FEIN SVP, STRATEGY & TRANSFORMATIONMichael.Fein@rogersandcowanpmk.com

Read More

R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES

Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality. As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black

Which Influencers Should Brands Focus on in 2021? Those Who Combat Misinformation

Emma Shuldham, Managing Director of ITB Worldwide, shares her views on which influencers brands should focus on in 2021 and how they can play a role in combating misinformation. “An increasing movement towards conscious and inconspicuous consumerism means people are buying less and investing with more consideration. Flashy, excessive displays of wealth and gleeful unboxing videos just aren’t resonating with a population that is locked down. Engagement is a key indicator of consideration and can increasingly impact conversion but to show true resonance between talent and their audience, brands need to invest time listening to audience conversations and analysing