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The New Rules of Influencer Marketing During Uncertainty.
March 24, 2020
READ FULL ARTICLE Featured in the latest Campaign article; Charlotte Hoare, Senior Strategist, Talent and Partnerships and Aaron King, Influencer Director at ITB Worldwide discuss how brands can continue to engage influencer marketing by fostering community. “Engaging with digital talent is an effective way to increase share of voice and relay more personalized brand messaging. The new norms of social distancing and self-isolation are forcing us to foster a sense of community through digital and empower audiences to become part of the conversation. ” “In these uncertain times, we are looking for interactions with both brands and talent that are transparent, authentic and purposeful. Here are some thoughts on how brands can put this into action.” Remember your core values Make content that lives beyond your feed Experiment with format
Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality. As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black
Emma Shuldham, Managing Director of ITB Worldwide, shares her views on which influencers brands should focus on in 2021 and how they can play a role in combating misinformation. “An increasing movement towards conscious and inconspicuous consumerism means people are buying less and investing with more consideration. Flashy, excessive displays of wealth and gleeful unboxing videos just aren’t resonating with a population that is locked down. Engagement is a key indicator of consideration and can increasingly impact conversion but to show true resonance between talent and their audience, brands need to invest time listening to audience conversations and analysing