Our team of creative leaders and graphic designers turns single-minded propositions into impactful, integrated marketing concepts. The results? Award-winning creative across video content, print, digital, social, and events.
The New Golden Rule in Marketing (Spoiler: It’s Not About You)
April 28, 2020
Article by Craig Greiwe, Chief Strategy & Transformation Officer, R&CPMK READ FULL ARTICLE If brands try to answer one simple question—what does my audience need?—business and profits will follow In his latest Ad Age opinion piece Craig Greiwe shares his thoughts and three step process on how marketers and brands should shift perspective and focus on understanding consumers and their needs, during the hypersensitive environment we are currently in. “Today is not about intention. And it’s not about who can outbid the other person for the most aid, or pull the most tears with an ad. It’s no longer about contextual targeting, or intention. It’s about one thing, and one thing only: Caring. Truly caring about people. It’s a simple three-step process: 1. What do my consumers need right now? Be aware, it may not even relate to your products or services just yet. That’s ok. 2. How do I provide what my consumers need, even if it’s not my usual line of business? Verizon, for example, is feeding emergency responders with meals from small-business restaurants; LVMH is making hand sanitizer; Hermes is sewing personal protection equipment. 3. Finally, if you’ve truly solved a need, and made a difference, do you have a message or product that connects authentically to that activity? Put the consumer need first and then if you have a message, product, or service that relates, create a journey that allows consumers to draw those connections on their own, in their own vocabulary. There’s no need to shout from the rooftop if you’ve paved the right road. There are a lot of businesses composing presentation after presentation; fretting in board rooms about the latest brief to their ad agency; and putting out hastily announced aid programs without proper explanation. But what they need to be doing first is asking one simple question: who is my audience, and what do they need? The new golden rule is putting consumers absolutely first. Business, and profits, will follow.”
Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers. Introducing R&CPMK’s “Stat Snacks with Mike Fein”, a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they
R&CPMK and the Octagon Sports & Entertainment Network are proud to celebrate International Women’s Day and highlight our bold and inspiring clients who #ChooseToChallenge and continue to lead the way for others across our world. In honor of International Women’s Day and Women’s History Month, we have asked some of the powerful women across our client network to answer some questions and provide some strong words and stories on how and why they Choose To Challenge. Check out the video below to see some of the responses from clients across our agency network. And follow our social accounts and