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2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS
September 15, 2020
‘TIS THE SEASON This year’s holiday season will look like any other. Not long after coronavirus shutdowns began, consumers began searching for holiday gifts. Brands that have shown a fluid and compassionate response to the current climate are already seeing sentiment scores shoot up. It is imperative for brands to have the right tools in their marketing mix to be able to step into this new era with CREDIBILITY, AUTHENTICITY, and PURPOSE. Consumers have shifted the types of products that they want, how they get those products, and the experiences and entertainment that people are seeking. Brands have a genuine opportunity to build loyalty with new and existing audiences, building upon the desire for authentic connection and social responsibility marketing. CONTACT US to schedule a full presentation of our 2020 HOLIDAY GUIDE by members of our team. COREY SILVERMAN EVP, Marketing & Business DevelopmentCorey.Silverman@rogersandcowanpmk.com MICHAEL FEIN SVP, STRATEGY & TRANSFORMATIONMichael.Fein@rogersandcowanpmk.com
Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality. As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black
Emma Shuldham, Managing Director of ITB Worldwide, shares her views on which influencers brands should focus on in 2021 and how they can play a role in combating misinformation. “An increasing movement towards conscious and inconspicuous consumerism means people are buying less and investing with more consideration. Flashy, excessive displays of wealth and gleeful unboxing videos just aren’t resonating with a population that is locked down. Engagement is a key indicator of consideration and can increasingly impact conversion but to show true resonance between talent and their audience, brands need to invest time listening to audience conversations and analysing