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Which Influencers Should Brands Focus on in 2021? Those Who Combat Misinformation
February 16, 2021
Emma Shuldham, Managing Director of ITB Worldwide, shares her views on which influencers brands should focus on in 2021 and how they can play a role in combating misinformation. “An increasing movement towards conscious and inconspicuous consumerism means people are buying less and investing with more consideration. Flashy, excessive displays of wealth and gleeful unboxing videos just aren’t resonating with a population that is locked down. Engagement is a key indicator of consideration and can increasingly impact conversion but to show true resonance between talent and their audience, brands need to invest time listening to audience conversations and analysing user behaviour to create better informed strategies and relevant creative content that resonates and feels truly authentic.” READ THE FULL CAMPAIGN ARTICLE HERE
R&CPMK’S EVP OF STRATEGIC INSIGHTS & ANALYTICS, MIKE FEIN, SHARES HIS INSIGHT WITH PRWEEK, ON THE REACH OF K-POP, ABILITY OF ARTISTS & THEIR TEAMS TO INFLUENCE CULTURE, AND THE STRENGTH OF K-POP FAN BASES Here’s what he had to say: It’s the fan bases that make all the difference, according to Michael Fein, EVP of R&CPMK’s strategy and analytics division, which is working with South Korean rapper CL and represented BTS when the group first broke into the U.S. market. “These groups are naturally doing the types of things that create culture,” he said, which can be as
R&CPMK’S SVP OF BRAND GROWTH SCOT WEINTRAUB, AND THE HARRIS POLL CEO WILL JOHNSON, OFFER BRAND MARKERTERS THREE NEW WAYS BRANDS CAN LEVERAGE NFTS TO CREATE CONSUMER VALUE. To read the full Ad Age article, click here: Everyone is trying to figure out what to do about non-fungible tokens (NFTs). These modern tools, born out of the crypto boom, have been viewed as both a passing fad and a future tool for artistic compensation. Recent research from The Harris Poll and R&CPMK found that about half of consumers familiar with NFTs (47%) are interested in brands offering them as