RESULTS

1.3B
MEDIA IMPRESSIONS

#1
TV SOCIAL RANKINGS

700+
CREDENTIALED MEDIA

13.8M
PEAK BROADCAST
VIEWERS

Warner Media/ TNT/ TBS

26th Annual Screen Actors Guild Awards

RESULTS

1.3B
MEDIA IMPRESSIONS

#1
TV SOCIAL RANKINGS

700+
CREDENTIALED MEDIA

13.8M
PEAK BROADCAST
VIEWERS

SEARCH

26th Annual Screen Actors Guild Awards

August 20, 2020
To further position the SAG Awards as one of the most highly regarded events in the entertainment industry and drive tune-in on TBS/TNT, we executed a strategic earned media campaign and were behind the scenes of the infamous Brad Pitt and Jennifer Aniston reunion. BIGGEST MOMENTS IN POP CULTURE Our goal was to increase viewership among SAG’s target demographic of 18-49. To capture this demographic, we pitched exclusive editorial features promoting tune-in to influential media outlets. The leadup to the awards ceremony, we built momentum by securing top-tier media coverage for the pre-events including Nominations Press Conference, Statue Pouring, Cocktails with SAG Awards Preview, Post-Awards Gala Preview and livestream Pre-Show. Backstage at the 26th Annual Screen Actors Guild Awards, we were tasked with managing press, escorting talent, and reuniting SAG Award winners Brad Pitt and Jennifer Aniston for their first public photo in over a decade. The on-site PR team proactively positioned the house photographer to capture the photo guerilla-style. We worked with the backstage press to push it out immediately making the image a worldwide viral moment of the year. Across TV, digital and print news platforms — as well as social media — the reunion pic scored $20 million in equivalent brand value, according to Apex Marketing Group.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a