RESULTS

15B+
MEDIA IMPRESSIONS

4.3K
PRESS HITS

300+
ATTENDEES

Academy of Country Music

54th Academy of Country Music Awards

RESULTS

15B+
MEDIA IMPRESSIONS

4.3K
PRESS HITS

300+
ATTENDEES

SEARCH

54th Academy of Country Music Awards

August 20, 2020
Rogers & Cowan PMK executed a strategic media campaign to generate positive media coverage, garner excitement, and drive tune-in and ticket sales for the 54th ACM Awards. TIPPING OUR HATS TO SUCCESS Our PR team utilized various strategies, tactics, materials and assets to position the 54th Academy of Country Music Awards as the prominent country music award show showcasing the industry’s biggest names and emerging talent. We arranged placement of news-worthy items with top tier national and regional entertainment, music, trade and news outlets via exclusives, embargoes and targeted press releases, featuring ideas and interviews with participating artists and producers. To secure these placements, we also organized advance interviews and junkets with show producers, executives and host Reba McEntire. We garnered media coverage for rehearsals and ACM affiliated events (ACM Party for a Cause) surrounding the Awards show. On the day of the show, we managed the ACM Awards red carpet, backstage and press room media credentialing and coverage.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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