RESULTS

15B+
MEDIA IMPRESSIONS

4.3K
PRESS HITS

300+
ATTENDEES

BACK TO OUR WORK

Academy of Country Music

54th Academy of Country Music Awards

Rogers & Cowan PMK executed a strategic media campaign to generate positive media coverage, garner excitement, and drive tune-in and ticket sales for the 54th ACM Awards.

TIPPING OUR HATS TO SUCCESS

Our PR team utilized various strategies, tactics, materials and assets to position the 54th Academy of Country Music Awards as the prominent country music award show showcasing the industry’s biggest names and emerging talent. We arranged placement of news-worthy items with top tier national and regional entertainment, music, trade and news outlets via exclusives, embargoes and targeted press releases, featuring ideas and interviews with participating artists and producers. To secure these placements, we also organized advance interviews and junkets with show producers, executives and host Reba McEntire. We garnered media coverage for rehearsals and ACM affiliated events (ACM Party for a Cause) surrounding the Awards show. On the day of the show, we managed the ACM Awards red carpet, backstage and press room media credentialing and coverage.

RESULTS

15B+
MEDIA IMPRESSIONS

4.3K
PRESS HITS

300+
ATTENDEES

BACK TO OUR WORK
❮

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

54th Academy of Country Music Awards

August 20, 2020
Rogers & Cowan PMK executed a strategic media campaign to generate positive media coverage, garner excitement, and drive tune-in and ticket sales for the 54th ACM Awards. TIPPING OUR HATS TO SUCCESS Our PR team utilized various strategies, tactics, materials and assets to position the 54th Academy of Country Music Awards as the prominent country music award show showcasing the industry’s biggest names and emerging talent. We arranged placement of news-worthy items with top tier national and regional entertainment, music, trade and news outlets via exclusives, embargoes and targeted press releases, featuring ideas and interviews with participating artists and producers. To secure these placements, we also organized advance interviews and junkets with show producers, executives and host Reba McEntire. We garnered media coverage for rehearsals and ACM affiliated events (ACM Party for a Cause) surrounding the Awards show. On the day of the show, we managed the ACM Awards red carpet, backstage and press room media credentialing and coverage.

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