Rogers & Cowan PMK executed a strategic media campaign to generate positive media coverage, garner excitement, and drive tune-in and ticket sales for the 54th ACM Awards.
TIPPING OUR HATS TO SUCCESS
Our PR team utilized various strategies, tactics, materials and assets to position the 54th Academy of Country Music Awards as the prominent country music award show showcasing the industry’s biggest names and emerging talent. We arranged placement of news-worthy items with top tier national and regional entertainment, music, trade and news outlets via exclusives, embargoes and targeted press releases, featuring ideas and interviews with participating artists and producers. To secure these placements, we also organized advance interviews and junkets with show producers, executives and host Reba McEntire. We garnered media coverage for rehearsals and ACM affiliated events (ACM Party for a Cause) surrounding the Awards show. On the day of the show, we managed the ACM Awards red carpet, backstage and press room media credentialing and coverage.
