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R&CPMK AND MEDIABRANDS LAUNCH “UpstreamPOP,” THE MOST POWERFUL END-TO-END TECHNOLOGY PLATFORM FOR BRAND INTEGRATIONS AND PARTNERSHIPS IN ENTERTAINMENT

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How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion

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Brand Integrations Offer a Better Way to Get in Front of Streaming TV Audiences

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
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CAREERS
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 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

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June 21, 2020
WE ARE A CREATIVE MARKETING & COMMUNICATIONS AGENCY We connect our clients to consumers through the world of entertainment, lifestyle, sports, influence, and popular culture. CONTACT US OUR SERVICES BRAND COMMUNICATIONS TALENT REPRESENTATION Talent & Influencer Powered by ITB Worldwide Content Partnerships & Brand Integration Brand Experience OUR TALENT OUR BRANDS Contact us to hear more about our full list of talent and brand clients Handle randcpmk WE WOULD LOVETO HEAR ABOUT YOUR PROJECT NEWS & INSIGHTS VIEW MORE READY TO JOIN OUR TEAM? VIEW CURRENT POSITIONS

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R&CPMK AND MEDIABRANDS LAUNCH “UpstreamPOP,” THE MOST POWERFUL END-TO-END TECHNOLOGY PLATFORM FOR BRAND INTEGRATIONS AND PARTNERSHIPS IN ENTERTAINMENT

UpstreamPOP to Harness Mediabrands’ Unparalleled Audience and Consumer Intelligence with R&CPMK’s Unrivaled Relationships Across the Entertainment Industry Groundbreaking Platform to Create Best-In-Class Connections Between Brands, Content Creators, and Media Platforms LOS ANGELES – June 30, 2022 – Rogers & Cowan PMK (R&CPMK) and Mediabrands announced today the launch of “UpstreamPOP”, a groundbreaking technology platform providing end-to-end solutions for agency clients looking for brand integration opportunities and partnerships with content creators and media platforms across the entertainment ecosystem. UpstreamPOP will utilize Mediabrands’ industry-leading audience intelligence, paired with R&CPMK’s unmatched expertise and relationships with studios, networks, producers, directors, and showrunners throughout

How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion

FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,