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July 9, 2020
ABOUT US OUR LEGACY & THE MAKING OF A CULTURAL POWERHOUSE AGENCY Founded in Los Angeles, California in 1950, Henry Rogers and Warren Cowan form one of the first talent representation agencies, Rogers & Cowan 1980: Former Assistant to Warren Cowan, Pat Kingsley creates Pickwick PR which shortly thereafter merges with Maslansky/Koenigsberg to create PMK. 1998-1999: Both agencies, Rogers & Cowan and PMK are acquired by Interpublic Group of Companies 2000-2010: Both agencies individually expand from talent representation to servicing Fortune 100 brand clients acquiring talent and resources from the fields of film & television, consumer, fashion, arts, gaming and culture 2011-2017: Both agencies acquire independent digital specialty shops (R&C acquires FRUKT and Windsor McKenna/ PMK acquires Prime) to broaden their digital and social offerings https://www.rogersandcowanpmk.com/wp-content/uploads/2020/08/MUTED-ITB-Worldwide-Sizzle-Unilever.mp4 2018: Rogers & Cowan evolves from a siloed PR agency to a Global Communications & Marketing agency, acquiring London-based talent & influencer marketing firm, ITB Worldwide. 2019 R&CPMK ANNOUNCE MEGA MERGER Creating the preeminent marketing & communications firm in the industry. R&CPMK ADDS BRAND EXPERIENCE & SPONSORSHIP AGENCY ADVANTAGE TO ITS ORBIT Award-Winning Creative, Experiential & Event Marketing, and Sponsorship Consulting Group Further Bolsters R&CPMK’s Offering Across Sports and Entertainment Hollywood’s 2 Biggest Public Relations Firms to Merge 2 Hollywood PR Giants Merge into 1 Mega-Company AREAS OF EXPERTISE We work with brands, creators, artists, and influencers to create authentic connections and build memorable experiences with consumers and fans.  Thanks to our long-standing history and client relations, our team of experts have lasting relationships and an earned trust in the industry. With our unique position, and the insight to know what to do with it, we bring a depth of skill and relationships in key practices areas, providing best in class work on behalf of our clients. Brand Communication Branded Content Brand Integration Brand Transformation Content Marketing Creative & Production Data Insights & Analytics Digital & Social Experiential & Sponsorship Influencer & Talent Procurement Multicultural Marketing Sponsorship Consulting Talent Representation Thought Leadership LEADERSHIP CINDI BERGER Chairman MARK OWENS CEO ALAN NIEROB Chairman, Entertainment SHIRLEY HUGHES President, Brands

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UpstreamPOP to Harness Mediabrands’ Unparalleled Audience and Consumer Intelligence with R&CPMK’s Unrivaled Relationships Across the Entertainment Industry Groundbreaking Platform to Create Best-In-Class Connections Between Brands, Content Creators, and Media Platforms LOS ANGELES – June 30, 2022 – Rogers & Cowan PMK (R&CPMK) and Mediabrands announced today the launch of “UpstreamPOP”, a groundbreaking technology platform providing end-to-end solutions for agency clients looking for brand integration opportunities and partnerships with content creators and media platforms across the entertainment ecosystem. UpstreamPOP will utilize Mediabrands’ industry-leading audience intelligence, paired with R&CPMK’s unmatched expertise and relationships with studios, networks, producers, directors, and showrunners throughout
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,