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R&CPMK DEBUTS NEW SERIES “STAT SNACKS WITH MIKE FEIN,” PROVIDING KEY DATA AND INSIGHTS ACROSS ENTERTAINMENT, CULTURE, AND MORE
April 13, 2021
Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers. Introducing R&CPMK’s “Stat Snacks with Mike Fein”, a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they need to cook up an appetizing marketing strategy. In the debut edition, Fein highlights a few key trends from across industries, including: A notable increase in scripted TV shows produced over the past decade, but a stark decline in episodes per season. The growing demand for specific content that consumers are looking to stream. The incredible growth of streaming platform subscriptions globally, as well as the increasing success of streaming platform content. The true impact and power of advertising on podcasts. How users continue to “Like” Facebook Shops. And so much more. Click below to download the full “Stat Snacks” insights deck for April. APRIL 2021 DOWNLOAD For more insights and analysis on all things entertainment, culture, and more, follow Mike Fein on Facebook, Instagram, LinkedIn, and Twitter. ABOUT R&CPMK: R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe. We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies. Follow R&CPMK on Facebook, Instagram, LinkedIn, and Twitter for more updates and information.
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend