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200M
YOUTUBE VIEWS

1.3K+
EXCLUSIVE STORIES

32M
1ST WEEK VIEWS
BREAKING YOUTUBE ORIGINALS
DEBUT RECORD

YouTube Originals

BIEBER RETURNS TO YOUTUBE WITH ORIGINAL DOCUSERIES“JUSTIN BIEBER: SEASONS”

RESULTS

200M
YOUTUBE VIEWS

1.3K+
EXCLUSIVE STORIES

32M
1ST WEEK VIEWS
BREAKING YOUTUBE ORIGINALS
DEBUT RECORD

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BIEBER RETURNS TO YOUTUBE WITH ORIGINAL DOCUSERIES“JUSTIN BIEBER: SEASONS”

August 24, 2020
“Justin Bieber: Seasons,” which premiered January 2020, served as a homecoming for Justin Bieber, who skyrocketed to fame in 2007 after he was discovered on YouTube. Our job was to establish significant press momentum to drive high episodic viewership pre- and post series premiere with limited access to talent. DRIVING PRESS MOMENTUM The 10-episode original documentary series chronicled the making of Justin Bieber’s first album in four years and featured a behind-the-scenes look at Bieber’s private life. To give the series, YouTube and Bieber the proper spotlight they deserved, PR developed and executed a multifaceted comms strategy consisting of several peak moments. The first included a trailer launch on Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest. We then inserted the docuseries in broadcast talk show appearances for the “Changes” album launch, securing press interviews with the Director and Executive Producers, leveraging exclusive clip reveals every week per episode with top tier entertainment press. Next, we amplified friends/fans only red carpet premiere featuring talent and creatives. Notable press moments for the series includes hits with The New York Times, Billboard, People, Entertainment Weekly, Vogue, and on broadcast talk shows Ellen, The Tonight Show Starring Jimmy Fallon, Nightline, and Good Morning America.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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