RESULTS

200M
YOUTUBE VIEWS

1.3K+
EXCLUSIVE STORIES

32M
1ST WEEK VIEWS
BREAKING YOUTUBE ORIGINALS
DEBUT RECORD

YouTube Originals

BIEBER RETURNS TO YOUTUBE WITH ORIGINAL DOCUSERIES“JUSTIN BIEBER: SEASONS”

RESULTS

200M
YOUTUBE VIEWS

1.3K+
EXCLUSIVE STORIES

32M
1ST WEEK VIEWS
BREAKING YOUTUBE ORIGINALS
DEBUT RECORD

SEARCH

BIEBER RETURNS TO YOUTUBE WITH ORIGINAL DOCUSERIES“JUSTIN BIEBER: SEASONS”

August 24, 2020
“Justin Bieber: Seasons,” which premiered January 2020, served as a homecoming for Justin Bieber, who skyrocketed to fame in 2007 after he was discovered on YouTube. Our job was to establish significant press momentum to drive high episodic viewership pre- and post series premiere with limited access to talent. DRIVING PRESS MOMENTUM The 10-episode original documentary series chronicled the making of Justin Bieber’s first album in four years and featured a behind-the-scenes look at Bieber’s private life. To give the series, YouTube and Bieber the proper spotlight they deserved, PR developed and executed a multifaceted comms strategy consisting of several peak moments. The first included a trailer launch on Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest. We then inserted the docuseries in broadcast talk show appearances for the “Changes” album launch, securing press interviews with the Director and Executive Producers, leveraging exclusive clip reveals every week per episode with top tier entertainment press. Next, we amplified friends/fans only red carpet premiere featuring talent and creatives. Notable press moments for the series includes hits with The New York Times, Billboard, People, Entertainment Weekly, Vogue, and on broadcast talk shows Ellen, The Tonight Show Starring Jimmy Fallon, Nightline, and Good Morning America.

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Huge congratulations to our very own VP of Multicultural Marketing and Communications Marissa Wallace on being named “Ten to Watch in 2022” by Diverse Representation. We are proud of all the incredible work Marissa has accomplished for her clients as well as her impact on the entertainment industry. Diverse Representation recognizes African-American agents, attorneys, managers and publicists who work in the sports and entertainment industry throughout the country. Their mission is to increase the exposure and number of African-Americans and ensure diversity throughout all facets of the sports and entertainment industry. To view the full list of honorees, click
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, and is responsible for the vision and growth strategy of R&CPMK’s brand and agency offices worldwide. In addition, he is charged with leading ITB, R&CPMK’s sister agency specializing in talent & influencer communications and marketing. When Owens joined what was then Rogers & Cowan