May 5, 2022

Brand Integrations Offer a Better Way to Get in Front of Streaming TV Audiences

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Brand Integrations Offer a Better Way to Get in Front of Streaming TV Audiences

May 5, 2022
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend is even more prominent among younger viewers. An eMarketer study from 2021 found that the baby boomer generation (55-plus) is the only age demographic that watches more cable than streaming. According to the same eMarketer study, and average of 72.3% of consumers under 54 spend the most time watching streaming content, and the relative time spent with streaming increases with younger viewers. Meanwhile, rates for traditional TV are only increasing. Traditional TV’s viewership declines have been accompanied by a 6% increase in TV ad spending from 2020 to 2021. What gives?” Read the full story on ADWEEK, here.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a