Bumble and Stella Artois partnered up to create a collaborative Valentine’s Day experience for Bumble Date and BFF users. To build buzz around both brands, R&CPMK worked with Bumble to produce “The Stella Heartois Experience,” a multi-sensory IRL event, hosted by Olivia Culpo.
ONE NIGHT ONLY IMMERSIVE EVENT
Our main objectives for both brands were to create brand awareness and drive ROI. We positioned Bumble Date and BFF as the go-to app for authentic connections and friendships, and we positioned Stella as the lager of choice among millennials and Gen Z.
Every experience we created offered an educational and emotional takeaway. Guests were able to see first-hand how friendships and relationships are made using the Bumble app, over a Stella. Upon check-in, guests received a custom pin, indicating if they arrived with a Date or BFF. Additionally, guests were asked to show their Bumble profile in order to check in, encouraging app use and downloads.
Activations included a co-branded DIY flower market experience, a Stella chalice engraving station, tarot card readings, a custom ‘Love is in the Air’ photo experience with a co-branded social sweepstakes, and a two-seated tapas style dinner – The Stella Heartois Dining Experience.
Other integrations included a co-branded DJ booth with music curated by DJ MOS, custom Stella Artois and Bumble bars, themed Stella cocktails, branded conversational coasters, branded tote bags, and more.
