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Bumble’s Valentine’s Day Experience

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Bumble’s Valentine’s Day Experience

August 20, 2020
Bumble and Stella Artois partnered up to create a collaborative Valentine’s Day experience for Bumble Date and BFF users. To build buzz around both brands, R&CPMK worked with Bumble to produce “The Stella Heartois Experience,” a multi-sensory IRL event, hosted by Olivia Culpo. ONE NIGHT ONLY IMMERSIVE EVENT Our main objectives for both brands were to create brand awareness and drive ROI. We positioned Bumble Date and BFF as the go-to app for authentic connections and friendships, and we positioned Stella as the lager of choice among millennials and Gen Z. Every experience we created offered an educational and emotional takeaway. Guests were able to see first-hand how friendships and relationships are made using the Bumble app, over a Stella. Upon check-in, guests received a custom pin, indicating if they arrived with a Date or BFF. Additionally, guests were asked to show their Bumble profile in order to check in, encouraging app use and downloads. Activations included a co-branded DIY flower market experience, a Stella chalice engraving station, tarot card readings, a custom ‘Love is in the Air’ photo experience with a co-branded social sweepstakes, and a two-seated tapas style dinner – The Stella Heartois Dining Experience. Other integrations included a co-branded DJ booth with music curated by DJ MOS, custom Stella Artois and Bumble bars, themed Stella cocktails, branded conversational coasters, branded tote bags, and more.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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