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Bumble

Bumble’s Valentine’s Day Experience

Bumble and Stella Artois partnered up to create a collaborative Valentine’s Day experience for Bumble Date and BFF users. To build buzz around both brands, R&CPMK worked with Bumble to produce “The Stella Heartois Experience,” a multi-sensory IRL event, hosted by Olivia Culpo.

ONE NIGHT ONLY IMMERSIVE EVENT

Our main objectives for both brands were to create brand awareness and drive ROI. We positioned Bumble Date and BFF as the go-to app for authentic connections and friendships, and we positioned Stella as the lager of choice among millennials and Gen Z.

Every experience we created offered an educational and emotional takeaway. Guests were able to see first-hand how friendships and relationships are made using the Bumble app, over a Stella. Upon check-in, guests received a custom pin, indicating if they arrived with a Date or BFF. Additionally, guests were asked to show their Bumble profile in order to check in, encouraging app use and downloads.

Activations included a co-branded DIY flower market experience, a Stella chalice engraving station, tarot card readings, a custom ‘Love is in the Air’ photo experience with a co-branded social sweepstakes, and a two-seated tapas style dinner – The Stella Heartois Dining Experience.

Other integrations included a co-branded DJ booth with music curated by DJ MOS, custom Stella Artois and Bumble bars, themed Stella cocktails, branded conversational coasters, branded tote bags, and more.

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

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Bumble’s Valentine’s Day Experience

August 20, 2020
Bumble and Stella Artois partnered up to create a collaborative Valentine’s Day experience for Bumble Date and BFF users. To build buzz around both brands, R&CPMK worked with Bumble to produce “The Stella Heartois Experience,” a multi-sensory IRL event, hosted by Olivia Culpo. ONE NIGHT ONLY IMMERSIVE EVENT Our main objectives for both brands were to create brand awareness and drive ROI. We positioned Bumble Date and BFF as the go-to app for authentic connections and friendships, and we positioned Stella as the lager of choice among millennials and Gen Z. Every experience we created offered an educational and emotional takeaway. Guests were able to see first-hand how friendships and relationships are made using the Bumble app, over a Stella. Upon check-in, guests received a custom pin, indicating if they arrived with a Date or BFF. Additionally, guests were asked to show their Bumble profile in order to check in, encouraging app use and downloads. Activations included a co-branded DIY flower market experience, a Stella chalice engraving station, tarot card readings, a custom ‘Love is in the Air’ photo experience with a co-branded social sweepstakes, and a two-seated tapas style dinner – The Stella Heartois Dining Experience. Other integrations included a co-branded DJ booth with music curated by DJ MOS, custom Stella Artois and Bumble bars, themed Stella cocktails, branded conversational coasters, branded tote bags, and more.

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