Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein

Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers. 

Introducing R&CPMK’s “Stat Snacks with Mike Fein”, a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they need to cook up an appetizing marketing strategy.

In the debut edition, Fein highlights a few key trends from across industries, including:

• A notable increase in scripted TV shows produced over the past decade, but a stark decline in episodes per season.
• The growing demand for specific content that consumers are looking to stream.
• The incredible growth of streaming platform subscriptions globally, as well as the increasing success of streaming platform content.
• The true impact and power of advertising on podcasts.
• How users continue to “Like” Facebook Shops.
• And so much more.

Click below to download the full “Stat Snacks” insights deck for April.

For more insights and analysis on all things entertainment, culture, and more, follow Mike Fein on Facebook, Instagram, LinkedIn, and Twitter,

ABOUT R&CPMK:

R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

Follow R&CPMK on Facebook, Instagram, LinkedIn, and Twitter for more updates and information.

Award-Winning Creative, Experiential & Event Marketing, and Sponsorship Consulting Group Further Bolsters R&CPMK’s Service Offering

Jaime Cabrera to Serve as Senior Vice President and Executive Creative Director

Victoria Greene to Lead Brand Experience Team as Executive Vice President, Brand Growth and Experiential

LOS ANGELES and NEW YORK – January 28, 2021 – R&CPMK, the preeminent integrated marketing and communications agency in global entertainment, today announced the expansion of its creative content, production, and experiential marketing service offering, with the addition of brand experience and sponsorship agency Advantage. As part of the expansion, R&CPMK will sunset the Advantage name, and transition the award-winning creative, production, experiential, sponsorship consulting, and event marketing divisions to become part of R&CPMK’s comprehensive portfolio, further bolstering the agency’s offering.

Led by agency Chairman, Cindi Berger, and CEO, Mark Owens, R&CPMK represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators, and athletes in the world, and creates distinctive marketing campaigns for 50 of the world’s largest brands and organizations. The agency’s enhanced capabilities will now include best-in-class services in music, talent, gaming, and content creation, with specialties in brand development, creative, digital, social, business strategy, research & analytics, experiential & activation, partnership & integration, fashion, influencer, and communications.

“From adding distinctive new practices such as influencer marketing and multicultural communications, to the continued growth of our industry-leading integrated marketing and talent communications divisions, we have taken bold steps over the past five years to significantly enhance our footprint across the industry in an effort to always provide superior and strategically curated services to our clients,” said Owens. “Joining Advantage’s award-winning creative, experiential marketing, and sponsorship consulting services with R&CPMK’s unprecedented marketing and communications capabilities, allows us to continue this evolution, and provide an elevated and unmatched offering.”

“For more than a decade, Advantage has produced some of the industry’s most innovative and successful experiential campaigns and event marketing programs,” said Shirley Hughes, President of Brands, R&CPMK. “We are thrilled to welcome the incredibly talented Advantage staff to our family, and join their tremendous skills and services with our team to help our clients expand their reach and engage consumers with new tools.”

“Advantage’s collection of experiential talent, tools, and capabilities is the perfect compliment to our existing team of specialists,” said Victoria Greene, Executive Vice President, Brand Growth and Experiential. “Our expanded agency offering will provide our clients a level of cultural expertise and deep industry relationships that is unparalleled.”

R&CPMK’s combined brand client roster features more than 50 global brands, including Heineken, Mastercard, McDonald’s, Activision, YouTube, and Verizon. The merger of Advantage with R&CPMK will add a series of new clients including Hyundai and LG.

In addition, the move will bring together R&CPMK’s existing creative services division with Advantage’s Creative Studio, providing the ability to offer clients a wider range of enhanced programs and tools. Executive Creative Director and Senior Vice President Jaime Cabrera will oversee R&CPMK’s new Creative Studio, which will include integrated global creative strategy and campaign development, dynamic social content and immersive new media concepts, experiential event design, logo development, and much more.

Led by Greene, the brand experience team will focus on sponsorship consulting and experiential marketing, and will be supported by Senior Vice Presidents Jennifer Piran and Scot Weintraub, as well as Vice President Jason Girone. 

ABOUT R&CPMK:

R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

For more information, follow us on Twitter and Instagram @randcpmk.

--R&CPMK--