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  • September 16, 2020

HOW WILL THE EMMY AWARDS LOOK DIFFERENT IN 2020?

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HOW WILL THE EMMY AWARDS LOOK DIFFERENT IN 2020?

September 16, 2020


BY MEILANI WEISS, EVP BRAND INTEGRATION

THE 2020 EMMY AWARDS BROADCAST LIVE—NOT PRE-RECORDED—ON SUNDAY, SEPTEMBER 20, FROM THE STAPLES CENTER IN LOS ANGELES AND NOMINEES’ HOMES AROUND THE WORLD.

The energy will certainly be different, with host Jimmy Kimmel at the Staples Center with the crew and very few special guests at the venue, and about 140 camera feeds going into the production.

This year’s ceremony will be the first where award attendees and home viewers will have essentially the same experience (give or take a ring lighting rig to make the nominees’ watch parties more broadcast-ready). In recent talk show appearances, nominees have discussed what they’ll wear to the ceremonies from their living rooms, and viewers who love television can make a night of it as well—whether in their own living rooms or in socially-distanced outdoor viewing parties.

Viewers may also have extra curiosity in the awards show this year, simply from not seeing their favorite actors, writers, directors, and other creative talent in so long. With filming on scripted series halted for months and 2020/2021 premiere dates delayed and in flux, this Emmys ceremony provides an opportunity to see our favorite talent let their more authentic selves shine through, without the long schedule that attending an awards show traditionally entails. And, perhaps, we’ll also see a nominee’s family, pets, or interior decorating decisions steal the spotlight.

For his part, Kimmel is used to improvising hosting duties by now, and has proven adept at producing compelling content during quarantine.While the quality of remotely-produced projects this year has drastically varied in quality, the experience can also lend an intimacy to a broadcast which otherwise may not draw much enthusiasm this year. And as the ceremonies themselves are reimagined by necessity, the Outstanding Series nominees serve as a bellwether of longer-term industry trends.

The OUTSTANDING COMEDY SERIES category includes a range of tone and distributors, from “Dead to Me” (Netflix) to “The Good Place” (NBC), “Insecure” (HBO) to “Schitt’s Creek” (CBC/Pop TV) to “What We Do in the Shadows” (FX, a major partner with fellow Disney-controlled service Hulu). As streaming series tend to have fewer seasons overall, HBO’s “Curb Your Enthusiasm” is by far the longest-running series nominated, though on its own anomalous schedule.

For OUTSTANDING DRAMA SERIES, the nominees represent the most critically-celebrated with dedicated fans: “Better Call Saul,” “The Crown,” “The Handmaid’s Tale,” “Killing Eve,” “Ozark,” “Stranger Things,” “Succession”—and Star Wars series “The Mandalorian.” Notably, none of the series are from the major broadcast networks, and Disney+ being represented—with a Star Wars spinoff series no less—is perhaps as good a sign as any of the paradigm shift of the last few years, and how difficult it is for broadcast series to break through in awards season beyond individual contributions.

As we look to Sunday, September 20, not knowing exactly what to expect, I’m more intrigued in the Emmy Awards than in previous years—from how Kimmel and his production team invigorate the show, to what the list of eventual award-winners says about the industry’s priorities.

  • R&CPMK CLIENTS WIN BIG AT THE 72ND PRIMETIME EMMY® AWARDS

  • 2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS

  • September 15, 2020

2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS

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2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS

September 15, 2020

‘TIS THE SEASON

This year’s holiday season will look like any other.  Not long after coronavirus shutdowns began, consumers began searching for holiday gifts.  Brands that have shown a fluid and compassionate response to the current climate are already seeing sentiment scores shoot up. It is imperative for brands to have the right tools in their marketing mix to be able to step into this new era with CREDIBILITY, AUTHENTICITY, and PURPOSE.

Consumers have shifted the types of products that they want, how they get those products, and the experiences and entertainment that people are seeking.  Brands have a genuine opportunity to build loyalty with new and existing audiences, building upon the desire for authentic connection and social responsibility marketing.

CONTACT US  to schedule a full presentation of our 2020 HOLIDAY GUIDE by members of our team.

COREY SILVERMAN EVP, Marketing & Business Development
Corey.Silverman@rogersandcowanpmk.com

MICHAEL FEIN SVP, STRATEGY & TRANSFORMATION
Michael.Fein@rogersandcowanpmk.com

  • HOW WILL THE EMMY AWARDS LOOK DIFFERENT IN 2020?

  • R&CPMK Chairman Cindi Berger Delivers Main Address At Ithaca College’s 125th Commencement Ceremony

  • August 2, 2020

R&CPMK Chairman Cindi Berger Delivers Main Address At Ithaca College’s 125th Commencement Ceremony

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R&CPMK Chairman Cindi Berger Delivers Main Address At Ithaca College’s 125th Commencement Ceremony

August 2, 2020

Berger Honored with Honorary Doctor of Letters Degree

On Sunday, August 2, R&CPMK Chairman Cindi Berger addressed the graduating class at her alma mater, Ithaca College, as part of the school’s 125th Commencement ceremony. During her speech, Berger shared keen insights, learnings, and knowledge from throughout her career, and offered valuable advice to help the graduating students as they embark on their own journeys.

In addition, Berger was awarded an honorary Doctor of Letters degree from Ithaca College.

Following are highlights from the main address:

Berger on beginning your journey and what matters most:

“You have the power to use your platform for good. As you go out into the world – whether it’s a new city, or your old bedroom – use it. Be smart. Be thoughtful. Make us laugh with your dance moves. Inspire us with your words. And then, pick up the phone and call. Call that friend who needs a cheerleader. That person whose cause needs elevating. The family who has loved you your entire life. The professors who taught you the last four years. That company you’d love to work for. That’s how you build a network of friends, and do it with honesty and integrity. Because at the end of the day, that’s what matters most.”

Berger on the value of building strong relationships:

“If there’s anything I’ve learned from my career, it’s that relationships – real, meaningful relationships – are grounded in a simple, basic principle. A principle that I learned not at my job, but in my high school geometry class. It’s the principle that the shortest distance between two points is a straight line. Often, the shortest distance – the closest connection – comes from being direct and honest; from trusting that others are telling the truth; from avoiding gossip or hearsay and going straight to the source.”

Berger on her career path:

“My career path started one day the summer after graduation, when I was reading Cosmopolitan magazine, and there was an article about celebrity publicists. I said to my friend, ‘I love movies, music, entertainment… I think this is the career for me.’ And that was it. I took my resume, drove into Manhattan, and dropped it off at two different PR firms: Rogers and Cowan and PMK. Today, more than 30 years later, I’m the Chairman of both of those firms. Now, it’s actually one – I merged them last year.”

To watch Berger’s full commencement address, CLICK HERE

  • 2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS

  • R&CPMK Talent Shine Bright in This Year’s Announcement of the 2020 Primetime EMMY® Nominations

  • July 29, 2020

R&CPMK Talent Shine Bright in This Year’s Announcement of the 2020 Primetime EMMY® Nominations

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R&CPMK Talent Shine Bright in This Year’s Announcement of the 2020 Primetime EMMY® Nominations

July 29, 2020

Outstanding Lead Actor in a Limited Series or Movie
Hugh Jackman (Bad Education – HBO)

Outstanding Supporting Actor in a Limited Series or Movie
Yahya Abdul-Mateen II (Watchmen – HBO)

Outstanding Guest Actor in a Comedy Series
Eddie Murphy (Saturday Night Live Host)

Outstanding Writing for a Comedy Series
What We Do In The Shadows (Stefani Robinson – FX)

Outstanding Comedy Series
What We Do in the Shadows (FX – Stefani Robinson)
Insecure (HBO – Prentice Penny)

Outstanding Limited Series
Watchmen (HBO – Damon Lindelof)
Unbelievable (Netflix – Susannah Grant)

Outstanding Actor in a Short Form Comedy or Drama Series
Laurence Fishburne (#FreeRayshawn – Quibi)

Outstanding Actress in a Short Form Comedy or Drama Series
Jasmine Cephas Jones (#FreeRayshawn – Quibi)

Outstanding Host for a Reality or Competition Program
Tan France, Host (Queer Eye – Netflix)

Outstanding Short Form Comedy or Drama Series
Most Dangerous Game (Quibi – Liam Hemsworth)
Reno 911! (Quibi – Thomas Lennon)

Outstanding Writing for a Limited Series, Movie or Dramatic Special
Damon Lindelof and Cord Jefferson (Watchmen – HBO)

Outstanding Character Voice-Over Performance
Leslie Odom Jr. (Central Park – AppleTV+)

Outstanding Original Interactive Program
The Messy Truth VR Experience (Producer – Brie Larson)

Outstanding Short Form Animated Program 
Forky Asks A Question (Disney+ – Tony Hale)

Click HERE for the full list of this year’s nominees.  The 72nd Emmy Awards will be hosted by Jimmy Kimmel and will be broadcast, SUNDAY, SEPT. 20 (8:00-11:00 p.m. EDT/5:00-8:00 p.m. PDT), on ABC.

  • R&CPMK Chairman Cindi Berger Delivers Main Address At Ithaca College’s 125th Commencement Ceremony

  • COVID-19 & The Six Stages Of Societal Change

  • July 28, 2020

COVID-19 & The Six Stages Of Societal Change

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COVID-19 & The Six Stages Of Societal Change

July 28, 2020

Article by Craig Greiwe, CTSO, R&CPMK

Craig Greiwe, Chief Strategy Officer, Rogers & Cowan PMK, shares his insight on how understanding historical societal change surrounding global crisis will help the country and the world navigate through the COVID-19 Pandemic.

Understanding “The Six Stages Of Societal Change” Surrounding Global Crisis Will Help The Country Navigate Its Way Through The COVID-19 Pandemic

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The impact of COVID-19 is clearly deep and substantial, but our policymakers in the United States seem content to argue only over immediate decisions, without agreeing to one fundamental and important fact: this crisis is more than just a temporary or multi-year journey. Much like it’s rare predecessors of World War II, the Global War on Terror, or the regional crises of SARS and Ebola, the coronavirus epidemic is poised to change the way we as a society move forward. There are few times in humanity when mass-impact events change the way consumers behave and society operates permanently. The COVID-19 pandemic is one of those moments.

 We need not be passive bystanders though, simply reacting and adapting to what permanent changes lie ahead. We can be more than just the haphazard sum of private enterprise innovators and state-by-state policymakers responding in real time. Simply put, acknowledging the scale of what’s happening allows us to put a framework behind it – a system to understand how the public will behave, what they need, and how they will respond. That framework then gives us a useful, practical tool to move beyond the justifiably tragic headlines and reaction-oriented decision-making, to avoid an even more tragic future. It gives us the power to lead, not follow.

 By distilling the globe-changing crises of the past, a framework emerges that is deceptively simple but critically important: the “Six Stages of Societal Change.” When used to map against the current COVID-19 crisis, these Six Stages allow us not just to see the smartest response to the problems we face now, but to look down the road and chart a path towards a future we can control.

 Stage 1 the start of any game-changing event, begins with “Initiation.”  People react slowly and in disbelief. They need accurate information and informed perspective through clear, concise, and direct communication from trusted sources, to help them understand and process what’s happening. 

 Stage 2 “Reaction” is the start of change. In this stage, people have realized the severity of events, and commence their reactions, often illogical (panic and grocery store runs) or rash (immediate strikes in the Global War on Terror).  In the case of COVID-19, this period included the first steps of social distancing and self-quarantine, matched by mass hysteria.

 In this stage, people tend to experience a forcible shift in their behavior that can be quite disturbing and stark. They need reassurance above all else. They need support and confidence in their authorities, who should provide them information and empathy. The more people’s needs are fulfilled, the sooner they can move into a stable Stage 3. 

 Stage 3 brings “The Temporary Normal,” a stasis of revised lifestyle and behavior. In this period, we’ve realized what’s happening to us, and we’ve made significant but temporary changes to the way the world operates. Most people have come to accept those changes, but only because they believe they are temporary and necessary for the resolution of the crisis at hand and restoration of a better future. There is an underlying uncertainty about what lies ahead, which causes friction, and so people need support and understanding. More than that, as things stabilize, people also want diversion, entertainment, and escape to cope. 

 Stage 4 is when all crises must come to an end in “The Fade.”  The Fade is the period from when we see the light at the end of the tunnel to the time of true conclusion. More than a positive sign, it is a tricky space to navigate, as anticipation of an end to the crisis increases pressure to accelerate it, often in unwise ways. The longer this stage lasts, the more challenging it becomes to balance this pressure and the needs of the crisis. The best thing we can do is provide clarity as to what’s happening, and reasonable timelines for exit, while continuing to use diversion and entertainment to release anxiety and alleviate malaise.

 Stage 5 brings “Memorial & Celebration,” the marked end of a crisis. In this stage, people need acknowledgement both of the losses incurred and the collective emotional journey everyone has gone through. However, a celebration is also important to focus them on the positive of the future. A delicate and careful mix must be achieved to help people move on. 

 We will eventually reach Stage 6, “The Altered Future,” where the world as we know it goes forward permanently changed. The Civil War brought about the end of slavery and the permanent demarcation of “the South” in society and culture. Ebola had smaller but important changes to societal behavior in West Africa. While World War II ultimately brought about the permanence of women in the workplace, and eventually, integration and technological innovation that paved the way for the modern age. 

 There are millions of people, including many elected leaders, who want nothing more than to go back to the way things were. However, accepting that our future is forever altered, and that we will go through these Six Stages to get there, is a critical and transformational shift in both our policymaking and in our public’s perception of the crisis at hand. 

 We must stop simply focusing on the headlines, and “getting back to the way things were,” no matter how critical policy decisions like Safer At Home orders are, and how tragic the loss of life. Instead, we must concurrently deal with the crisis at hand and accept that the future is different. We must use these stages of societal change to take an active role in shaping what lies in front of us. Until we accept that conclusion and path, we will forever be battling over immediate decisions without regard for their long-term impact, let alone their short- and intermediate-term effectiveness.

 COVID-19 is a globe-changing event, and it is much more than a passing phase. Only when we accept that fact, and develop a common framework for our choices and the public’s needs, can we talk about meeting those needs in the smartest ways and preparing for the best future. The old adage remains true, “Planning today makes a smarter, better future.” The Six Stages of Societal Change are designed to be the framework that allows us to process that information, and make informed decisions for the betterment of all. With COVID-19, the permanent altered future is still unclear, but knowing what could lie ahead, gives us the opportunity to shape it. It’s essential, in order not just to embrace that understanding, but to use it to sculpt the tomorrow we’d like to see.

  • R&CPMK Talent Shine Bright in This Year’s Announcement of the 2020 Primetime EMMY® Nominations

  • ITB Upgrades Los Angeles Showroom And Evolves Talent-Driven Client Strategies To Reflect The New Normal

  • July 1, 2020

ITB Upgrades Los Angeles Showroom And Evolves Talent-Driven Client Strategies To Reflect The New Normal

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ITB Upgrades Los Angeles Showroom And Evolves Talent-Driven Client Strategies To Reflect The New Normal

July 1, 2020

New ITB Showroom and Enhanced Services Designed to Maximize Opportunities for Clients in the Changing Industry Landscape

LOS ANGELES, Calif. – July 1, 2020 – ITB Worldwide, the leading global talent and influencer marketing agency, announced today the debut of its new Los Angeles-based showroom, relocated and designed with upgraded features to meet the needs of new industry protocols in entertainment and fashion. In addition, the agency is evolving its talent-driven strategies to continue to help clients drive maximum engagement with consumers.  

Alongside ITB’s showrooms in New York and London, the agency will continue its global offering from Los Angeles, in a new – easily accessible – ground floor space with curb side service for pickup and delivery on request. Following necessary guidelines, all returned garments will be quarantined for 48 hours for required aeration before returning to the showroom.

The new showroom is open to members of the industry – by appointment – for uniquely curated and intimate experiences of ITB’s partner brands in a beautiful new setting.

Additionally, with red carpet events currently paused, ITB has innovated its approach to engaging high-profile and celebrity talent for dressing opportunities. As such, the agency is activating further through digital and social pathways, with a wider community of influencers and creative content-makers at home, to drive greater levels of engagement for clients.

“As the industry continues to transition to the new normal, it was necessary for us to evolve our offering to remain a step ahead and continue to provide our clients the world’s best opportunities and capabilities globally,” said Emma Shuldham, Managing Director, ITB. “With this modernized suite of services, and adapted showroom, ITB remains expertly equipped and positioned to continue building brands through the power of talent and influence in the new normal and beyond.”

Following shifts in consumer behavior, ITB has also identified growth in new categories of interest for digital engagement and gifting beyond fashion. As such, ITB’s showroom offering has expanded to facilitate a broader spectrum of brand partners in product categories including beauty, home, consumer, lifestyle, and more.

With several new fashion, technology and beauty brands currently onboarding with ITB globally as AOR for influencer marketing, ITB showrooms will continue to play a pivotal role in the organic gifting of product that complement the strategic, paid campaigns that ITB’s global teams execute.

ITB’s brand clients include Azzi & Osta, Chopard, Chivas Regal, Georges Chakra, H&M, IT Cosmetics, JBL, Pandora, Privé Revaux, and many more.

For Los Angeles showroom enquiries, please contact Mitchell.Le@itb-worldwide.com

For New York City showroom enquiries, please contact Lauren.Stillman@itb-worldwide.com

For London showroom enquiries, please contact Sara.George@itb-worldwide.com

ABOUT ITB WORLDWIDE

ITB Worldwide is a Talent + Influencer Marketing agency, connecting brands with their audiences through the power of influence. Informed by Culture, Powered by Data, Built on Human Insight.

We build talent-based integrated marketing strategies for brands, partnering with people and IP of influence; from creators and artists to celebrities and cultural change makers through to scalable campaigns and micro influencers. We procure, borrow, cast, license, productise, gift + place to ensure a 360 communication strategy driven by influence.

For more information about ITB, click here.

ITB Worldwide is a sister agency to R&CPMK – a creative communications agency that connects brands to consumers through the ever-changing world of entertainment, lifestyle, influence, and popular culture.

  • COVID-19 & The Six Stages Of Societal Change

  • Rogers & Cowan PMK and One GS Media Announce Exclusive Partnership For Launch of New Media Platform CircleAround

  • June 16, 2020

Rogers & Cowan PMK and One GS Media Announce Exclusive Partnership For Launch of New Media Platform CircleAround

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Rogers & Cowan PMK and One GS Media Announce Exclusive Partnership For Launch of New Media Platform CircleAround

June 16, 2020

Multi-Tier Partnership to Include Brand Conceptualization, Strategy, Content Creation, Launch and Execution Support of CircleAround Media Brand and Website

CircleAround to Serve as First For-Profit Subsidiary of a Major Non-Profit Organization

Verizon and Shutterstock Join as Founding Partners of CircleAround

Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, and One GS Media (OGSM), the wholly owned new subsidiary of Girl Scouts USA (GSUSA), today announced a multi-tier partnership, in which R&CPMK’s Strategy and Transformation division will launch One GS Media’s ground-breaking new media brand and online platform CircleAround. 

Designed to meet the needs of today’s women, CircleAround will present compelling, inspiring and trusted content for women, grounded in the values all women share.

Central to the partnership, Rogers & Cowan PMK will provide comprehensive brand conceptualization, strategy, content creation, communications, launch and execution support to create and amplify opportunities for CircleAround and OGSM. In addition, R&CPMK will collaborate with One GS Media, on revenue generating sponsorship and partnership opportunities for CircleAround.

“We are proud to be disrupting the media space for women and ensuring our adult alums and women in general have content relevant to them.” said Sapreet Kaur Saluja, Chief Strategic Partnerships and New Ventures Officer, Girl Scouts of the USA. “CircleAround fills the current gap in the marketplace by providing a one-stop destination for content rooted in usefulness with a holistic approach that’s inclusive of the diversity of perspectives and interests of our readers.”

“Girl Scouts of the USA is one of the most trusted and respected brands in the world, and CircleAround is a transformative extension that will help this iconic organization continue to engage with women of all ages,” said Craig Greiwe, Chief Strategy and Transformation Officer, Rogers & Cowan PMK. “We’re thrilled to partner with One GS Media on this new media platform, and harness our expertise in brand building, marketing and communications to help the organization grow in new ways, and drive additional revenue through advertising and partnerships with strategic partners that share the mission of supporting and empowering women.” 

Launching in July of 2020, the website will regularly feature new and uniquely curated content tailored for women with specific messages of commonality, positivity and inclusivity. CircleAround content pieces will also discuss Wellness, Work, Money, Parenting, Relationships, and News.

Original content in the form of articles, long and short form blogs, videos, podcasts, and sliding galleries will be centered on usefulness and holistic viewpoints, from multiple perspectives. In addition, the platform will include personal stories from prominent and influential individuals, as well as everyday women.

Verizon Business and Shutterstock will serve as Founding Partners of CircleAround. Formal partnership details will be released in the coming days, with additional media and signature partners set to be announced in the coming weeks.

CircleAround is operated by a wholly owned for-profit subsidiary of Girl Scouts of the USA. Revenue is generated through partners who advertise on the site. Revenue distributions are then made to GSUSA so they can further their mission to build girls of courage, confidence and character who make the world a better place. 

For more information about CircleAround, click here.

About Rogers & Cowan PMK:

Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.

About CircleAround:

CircleAround is a content media site where women come together to find community & content that supports, informs, and inspires them wherever they’re at in their life’s journey. CircleAround uniquely fills the gap in content for women by offering true utility and taking a holistic approach, encompassing the diversity of perspectives & needs of our readers. As a wholly-owned subsidiary of Girl Scouts of the USA, CircleAround is rooted in Girl Scouts values and supports the Girl Scouts mission of developing girls of courage, confidence and character who make the world a better place.

–R&CPMK–

  • ITB Upgrades Los Angeles Showroom And Evolves Talent-Driven Client Strategies To Reflect The New Normal

  • R&C PMK Works with Client Sean ‘Diddy’ Combs to Help Minority-Owned Small Businesses Access Second Round of PPP Funding

  • April 30, 2020

R&C PMK Works with Client Sean ‘Diddy’ Combs to Help Minority-Owned Small Businesses Access Second Round of PPP Funding

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R&C PMK Works with Client Sean ‘Diddy’ Combs to Help Minority-Owned Small Businesses Access Second Round of PPP Funding

April 30, 2020

R&C PMK is working with client Sean “Diddy” Combs to help spread the word about Our Fair Share, a platform built to help minority entrepreneurs and small businesses access much-needed capital amid the economic devastation brought by COVID-19.

With the initial round of Paycheck Protection Program (PPP) dollars not reaching all communities – or all those with the greatest needs – Our Fair Share will help minority-owned companies learn about the PPP and get connected to approved Small Business Association (SBA) lenders that can process applications for these potentially business-saving loans. Launched in partnership with The National Bankers Association, Our Fair Share will help simplify the application process surrounding the latest PPP rollout.

“COVID-19 is devastating our communities, and without access to stimulus funding, we risk losing critical businesses that create jobs and help build opportunities and wealth in our communities.” said Combs. “I created Our Fair Share to help entrepreneurs play on an even playing field and give them a chance to survive with the hope to thrive,” he continued.

Combs also shared a longer-term vision for Our Fair Share as a connector for entrepreneurs searching for capital and capital providers. The platform will be dedicated to getting funding into the hands of the entrepreneurs that need it and will evolve to meet the needs of the minority small business community.

“It is inspiring to see a cultural icon like Sean Combs partnering with minority banks and others to ensure economic opportunity for minorities in this program,” said Kenneth Kelly, Chairman of the National Bankers Association. “Our leaders in economics, politics, and culture must unite because the COVID-19 healthcare and economic impacts on our communities are interrelated. We can help our communities weather this storm if we work together.”

Combs also extended an invitation for major financial institutions to partner with Our Fair Share.

“Minority businesses have always struggled to access the capital they need to thrive. Now is the time to show commitment to the communities being hit the hardest by the COVID-19 pandemic. I look forward to working with the institutions that want to help,” said Combs.

–Rogers & Cowan PMK–

  • Rogers & Cowan PMK and One GS Media Announce Exclusive Partnership For Launch of New Media Platform CircleAround

  • The New Golden Rule in Marketing (Spoiler: It’s Not About You)

  • April 28, 2020

The New Golden Rule in Marketing (Spoiler: It’s Not About You)

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The New Golden Rule in Marketing (Spoiler: It’s Not About You)

April 28, 2020

Article by Craig Greiwe, Chief Strategy & Transformation Officer, R&CPMK

READ FULL ARTICLE

If brands try to answer one simple question—what does my audience need?—business and profits will follow

In his latest Ad Age opinion piece Craig Greiwe shares his thoughts and three step process on how marketers and brands should shift perspective and focus on understanding consumers and their needs, during the hypersensitive environment we are currently in.

“Today is not about intention. And it’s not about who can outbid the other person for the most aid, or pull the most tears with an ad. It’s no longer about contextual targeting, or intention. It’s about one thing, and one thing only: Caring. Truly caring about people.

It’s a simple three-step process:

1. What do my consumers need right now? Be aware, it may not even relate to your products or services just yet. That’s ok.

2. How do I provide what my consumers need, even if it’s not my usual line of business? Verizon, for example, is feeding emergency responders with meals from small-business restaurants; LVMH is making hand sanitizer; Hermes is sewing personal protection equipment.

3. Finally, if you’ve truly solved a need, and made a difference, do you have a message or product that connects authentically to that activity? Put the consumer need first and then if you have a message, product, or service that relates, create a journey that allows consumers to draw those connections on their own, in their own vocabulary. There’s no need to shout from the rooftop if you’ve paved the right road.

There are a lot of businesses composing presentation after presentation; fretting in board rooms about the latest brief to their ad agency; and putting out hastily announced aid programs without proper explanation.  But what they need to be doing first is asking one simple question: who is my audience, and what do they need? The new golden rule is putting consumers absolutely first. Business, and profits, will follow.”

  • R&C PMK Works with Client Sean ‘Diddy’ Combs to Help Minority-Owned Small Businesses Access Second Round of PPP Funding

  • The New Rules of Influencer Marketing During Uncertainty.

  • March 24, 2020

The New Rules of Influencer Marketing During Uncertainty.

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The New Rules of Influencer Marketing During Uncertainty.

March 24, 2020

READ FULL ARTICLE

Featured in the latest Campaign article; Charlotte Hoare, Senior Strategist, Talent and Partnerships and Aaron King, Influencer Director at ITB Worldwide discuss how brands can continue to engage influencer marketing by fostering community.

“Engaging with digital talent is an effective way to increase share of voice and relay more personalized brand messaging. The new norms of social distancing and self-isolation are forcing us to foster a sense of community through digital and empower audiences to become part of the conversation. ” 

“In these uncertain times, we are looking for interactions with both brands and talent that are transparent, authentic and purposeful. Here are some thoughts on how brands can put this into action.” 

  • Remember your core values
  • Make content that lives beyond your feed
  • Experiment with format

  • The New Golden Rule in Marketing (Spoiler: It’s Not About You)

  • Stephen F. Macias Named Executive Vice President Entertainment and Multicultural Practice, Rogers & Cowan PMK

  • March 6, 2020

Stephen F. Macias Named Executive Vice President Entertainment and Multicultural Practice, Rogers & Cowan PMK

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Stephen F. Macias Named Executive Vice President Entertainment and Multicultural Practice, Rogers & Cowan PMK

March 6, 2020

R&C PMK to Launch New Multicultural Communications Division to Help Clients Further Reach Diverse and Growing Audiences

LOS ANGELES, Calif. – Thursday, March 5, 2020 – Rogers & Cowan PMK announced today that Stephen F. Macias has been named to the newly created position of Executive Vice President Entertainment and Multicultural Practice Lead. In the role, Macias will manage communications efforts and lead overarching strategy for the agency’s new Multicultural Communications division, for a collection of R&C PMK’s talent and brand clients.

Macias will oversee a team that develops communications strategy and public relations campaigns for Rogers & Cowan PMK’s high-profile talent and Fortune 500 brand clients. Additionally, as the agency’s Multicultural Practice Lead, Macias will be responsible for creating and executing multicultural communications strategies, initiatives, partnerships, and programs – including traditional and earned media, digital and social tactics, crisis communications, and integrated marketing solutions – that further connect brands and talent to consumers and organizations in the LGBTQ+ community, communities of color, and female driven initiatives. 

Macias will dual report to Alan Nierob, Entertainment Division Chairman, Rogers & Cowan PMK, and Shirley Hughes, President of Brands, Rogers & Cowan PMK.

“With the expansion of Rogers & Cowan PMK over the last three years, and our continuing growth into new capabilities, adding Stephen to our already strong management team – and launching a Multicultural Communications division – is an important next-step in our business and who we are as an agency,” said Mark Owens, CEO, Rogers & Cowan PMK. “Stephen has a reputation for designing innovative campaigns and strategies, and with his expertise this new division will help our clients reach important and growing audiences, and transform the next generation of their businesses.”

“I’m thrilled to join Rogers & Cowan PMK, and help grow this next evolution of the agency’s capabilities and expertise,” said Macias. “R&C PMK has a strong track record of leading the industry on many levels, in who they represent and how they serve their clients. The industry and our country are changing, and wisely becoming more inclusive and strategic in reaching new segments and diverse communities. As such, smart companies are understanding that communicating with all audiences is not just the right thing to do, but the only way to do business.”

Rogers & Cowan PMK has a long history of helping create platforms for multicultural and inclusive diversity awareness, social advocacy, as well as representing and supporting talent and brand clients who are champions for change. In 2019, the agency helped promote the Cannes Lions award-winning documentary 5B, which highlighted the efforts of the nurses and caregivers who opened the first AIDS ward at San Francisco General Hospital. R&C PMK’s multicultural and inclusive diversity work also extends across its talent and brand roster, including serving as agency of record for the LA Pride Festival, as well as projects and campaigns for clients such as Elton John, Michael B. Jordan, Rosalía, J Balvin, Caitlyn Jenner, Eugenio Derbez, and many more.

Macias joins R&C PMK from MWWPR, where he most recently served as Senior Vice President, Diversity and Inclusion Practice Lead. In that role, he was responsible for overseeing LGBTQ+ and multicultural marketing and programming for existing and incoming clients, managing LGBTQ+ and multicultural resources within the firm, and serving as MWWPR’s steward for issues pertaining to public relations associated with diverse communities.

Macias and his team have worked across the entertainment and media landscape with companies including Comcast, Focus Features, FX, Netflix, United Artists Releasing, and Amazon Studios, in addition to leading accounts with global brands such as Kellogg’s, Frito-Lay, and Hilton Worldwide.    

Prior to joining MWWPR, Macias founded Macias Media Group LLC., where he grew the agency into one of the top boutique PR firms specifically targeting the LGBTQ+ community. Previously, Macias spent eight years as Executive Vice President and GM for Here Media Inc., overseeing iconic media brands, including The Advocate and OUT magazine, and served as Entertainment Media Director for the Gay & Lesbian Alliance Against Defamation (GLAAD).

Macias has also held a succession of senior leadership positions and worked with numerous leading non-profits and organizations in the LGBTQ+ community, including the National Gay and Lesbian Task Force, Outfest, the Los Angeles Gay and Lesbian Film Festival, Equality California, the U.N., and the Global Equality Fund.  

Click here for photography of Macias.

ABOUT ROGERS & COWAN PMK:

Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&C PMK is part of the Octagon Sports and Entertainment Network.

For more information, follow us on Twitter and Instagram @randcpmk.

–ROGERS & COWAN PMK–

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  • January 6, 2020

PR Week Best Places to Work 2019

In the news
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PR Week Best Places to Work 2019

January 6, 2020

KICKING OFF 2020!

We are only six days into the new year and we are already making the lists!

For the seventh straight year, PRWeek asked employees what factors they considered most important to find the top small, midsize and large agencies, as well as in-house teams. PRWeek’s annual Best Places to Work initiative honors the top agencies and in-house teams that were ranked a cut above by their associates on important issues including workplace culture and salary.

 Here’s what they had to say…

MIDSIZE AGENCY

Rogers & Cowan
Location: Los Angeles

Rogers & Cowan has built a “great reputation for work-life balance,” noted one judge. Ensuring that employees aren’t overwhelmed not only makes for a contented staff, it also “results in the sharpest professional attitude,” commented one team member.

Employees called management a “team-oriented group of all-stars” that remains transparent, especially when it comes to letting staffers know what it takes to advance within the agency.

“There is genuine interest in seeing each member of the team grow and exceed,” added one employee. “This is conveyed at every possible opportunity, through the work environment, the culture and company-wide business decisions.”

The agency’s commitment to professional development came through in the high scores it was given by employees on providing career-building tools and opportunities. When asked to rate Rogers & Cowan on the consistency and helpfulness of its performance reviews, most staffers gave the firm a perfect score.

Management also gets high marks on recognizing employees for quality results and top performance and rewarding staffers financially for a job well done. A generous 401(k) contribution plan, share-purchase program and flexible spending accounts are some of the benefits employees can take to the bank. The firm’s commitment to promoting an inclusive and diverse team was also noticed. “That commitment makes it rather unique among many agencies of its size,” said one judge.

By our standards, we would say that’s accurate, in fact there are many more great reasons to work with us. If you are interested in joining our team head over to our “Careers” page or  read the full PR Week article 

  • Stephen F. Macias Named Executive Vice President Entertainment and Multicultural Practice, Rogers & Cowan PMK

  • Monte-Carlo Television Festival Selects Rogers & Cowan/PMK to Provide Publicity, Media Relations and Programming Counsel on the American Continent

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

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