INSIDE OUR
OSCARS EXPERIENCE.

As a kid, you may have dreamed that one day you’d be invited to stroll down the red carpet at the Academy Awards—but the simple reality is, very few people ever have the opportunity to enter this rarified space.

That’s why ITB, a division of Rogers & Cowan,  recently wrote a piece for PR Week sharing some of our experiences at this year’s ceremony. As a leading entertainment, partnerships, and talent agency, ITB certainly had a big role to play! We had a great time, and we invite you to take a look at t a little bit of the experience in this behind-the-scenes diary.

In our new Oscars red carpet journal, you’ll get to find out:

• What role VIP showrooms play in the ceremony, specifically with stylists.
• The purpose of “red carpet showrooms.”
  (Note: They’re mostly to provide air traffic control for all the pretty dresses!)
• What it’s like to work with a style team to get ready for the big show!
• What’s required to get a piece of jewelry or clothing placed in the ceremony.
• The sheer number of last-minute jewelry and accessory requests that come in.
• What it’s REALLY like when the red carpet madness begins!

Again, it was a fun experience, and though it all went by in a blur, we were able to remember enough specific details to fill our journal with valuable insights.

If it sounds interesting to you, we invite you to give it a read. The journal is available now at PR Week. Thanks to everyone who worked with us to make this year’s red carpet events so smooth and so special. Looking forward to doing it all over again for next year’s Academy Awards!

A DIGITAL
REVOLUTION.

Over the last 10 years, our world has undergone a massive, digital revolution. It’s impacted commerce, marketing, entertainment, and daily life. But underneath all of the digital content that we consume, even the websites and apps that we frequent, there is some foundational infrastructure that makes it all possible.

And soon, that entire infrastructure could change.

That’s because the world of 5G connection is coming soon—and when it gets here, it’s going to make the last decade look like a mere warm-up act.

That may sound like hyperbole, but it’s really not. When the 5G revolution gets here, it’s going to overhaul communications, commerce, and entertainment, all while adding trillions of dollars in economic value.

So why aren’t more people talking about it?

There are a number of reasons but mostly it’s about branding. After all, 5G is an infrastructure technology at heart, and it’s simply hard to get people emotionally invested in it—no matter how much it’s poised to change their life. The companies that are rolling out 5G have to figure out a way not just to help consumers understand this new technology and its implications but also to care.

To be sure, there are some big perks to 5G connections—including not just speed but also accessibility. The challenge we face now is turning those perks into a story that will really resonate with everyday Internet users, truly getting them excited about the next digital revolution.

We wrote all about this in considerable detail in a new article for Cynopsis. We invite you to read it today; it’ll help explain not just what 5G is and why it matters but also what the branding efforts need to look like.

5G