New ITB Showroom and Enhanced Services Designed to Maximize Opportunities for Clients in the Changing Industry Landscape

LOS ANGELES, Calif. – July 1, 2020 – ITB Worldwide, the leading global talent and influencer marketing agency, announced today the debut of its new Los Angeles-based showroom, relocated and designed with upgraded features to meet the needs of new industry protocols in entertainment and fashion. In addition, the agency is evolving its talent-driven strategies to continue to help clients drive maximum engagement with consumers.  

Alongside ITB’s showrooms in New York and London, the agency will continue its global offering from Los Angeles, in a new – easily accessible – ground floor space with curb side service for pickup and delivery on request. Following necessary guidelines, all returned garments will be quarantined for 48 hours for required aeration before returning to the showroom.

The new showroom is open to members of the industry – by appointment – for uniquely curated and intimate experiences of ITB’s partner brands in a beautiful new setting.

Additionally, with red carpet events currently paused, ITB has innovated its approach to engaging high-profile and celebrity talent for dressing opportunities. As such, the agency is activating further through digital and social pathways, with a wider community of influencers and creative content-makers at home, to drive greater levels of engagement for clients.

“As the industry continues to transition to the new normal, it was necessary for us to evolve our offering to remain a step ahead and continue to provide our clients the world’s best opportunities and capabilities globally,” said Emma Shuldham, Managing Director, ITB. “With this modernized suite of services, and adapted showroom, ITB remains expertly equipped and positioned to continue building brands through the power of talent and influence in the new normal and beyond.”

Following shifts in consumer behavior, ITB has also identified growth in new categories of interest for digital engagement and gifting beyond fashion. As such, ITB’s showroom offering has expanded to facilitate a broader spectrum of brand partners in product categories including beauty, home, consumer, lifestyle, and more.

With several new fashion, technology and beauty brands currently onboarding with ITB globally as AOR for influencer marketing, ITB showrooms will continue to play a pivotal role in the organic gifting of product that complement the strategic, paid campaigns that ITB’s global teams execute.

ITB’s brand clients include Azzi & Osta, Chopard, Chivas Regal, Georges Chakra, H&M, IT Cosmetics, JBL, Pandora, Privé Revaux, and many more.

For Los Angeles showroom enquiries, please contact Mitchell.Le@itb-worldwide.com

For New York City showroom enquiries, please contact Lauren.Stillman@itb-worldwide.com

For London showroom enquiries, please contact Sara.George@itb-worldwide.com

ABOUT ITB WORLDWIDE

ITB Worldwide is a Talent + Influencer Marketing agency, connecting brands with their audiences through the power of influence. Informed by Culture, Powered by Data, Built on Human Insight.

We build talent-based integrated marketing strategies for brands, partnering with people and IP of influence; from creators and artists to celebrities and cultural change makers through to scalable campaigns and micro influencers. We procure, borrow, cast, license, productise, gift + place to ensure a 360 communication strategy driven by influence.

For more information about ITB, click here.

ITB Worldwide is a sister agency to R&CPMK – a creative communications agency that connects brands to consumers through the ever-changing world of entertainment, lifestyle, influence, and popular culture.

Multi-Tier Partnership to Include Brand Conceptualization, Strategy, Content Creation, Launch and Execution Support of CircleAround Media Brand and Website

CircleAround to Serve as First For-Profit Subsidiary of a Major Non-Profit Organization

Verizon and Shutterstock Join as Founding Partners of CircleAround

Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, and One GS Media (OGSM), the wholly owned new subsidiary of Girl Scouts USA (GSUSA), today announced a multi-tier partnership, in which R&CPMK’s Strategy and Transformation division will launch One GS Media’s ground-breaking new media brand and online platform CircleAround. 

Designed to meet the needs of today’s women, CircleAround will present compelling, inspiring and trusted content for women, grounded in the values all women share.

Central to the partnership, Rogers & Cowan PMK will provide comprehensive brand conceptualization, strategy, content creation, communications, launch and execution support to create and amplify opportunities for CircleAround and OGSM. In addition, R&CPMK will collaborate with One GS Media, on revenue generating sponsorship and partnership opportunities for CircleAround.

“We are proud to be disrupting the media space for women and ensuring our adult alums and women in general have content relevant to them.” said Sapreet Kaur Saluja, Chief Strategic Partnerships and New Ventures Officer, Girl Scouts of the USA. “CircleAround fills the current gap in the marketplace by providing a one-stop destination for content rooted in usefulness with a holistic approach that’s inclusive of the diversity of perspectives and interests of our readers.”

“Girl Scouts of the USA is one of the most trusted and respected brands in the world, and CircleAround is a transformative extension that will help this iconic organization continue to engage with women of all ages,” said Craig Greiwe, Chief Strategy and Transformation Officer, Rogers & Cowan PMK. “We’re thrilled to partner with One GS Media on this new media platform, and harness our expertise in brand building, marketing and communications to help the organization grow in new ways, and drive additional revenue through advertising and partnerships with strategic partners that share the mission of supporting and empowering women.” 

Launching in July of 2020, the website will regularly feature new and uniquely curated content tailored for women with specific messages of commonality, positivity and inclusivity. CircleAround content pieces will also discuss Wellness, Work, Money, Parenting, Relationships, and News.

Original content in the form of articles, long and short form blogs, videos, podcasts, and sliding galleries will be centered on usefulness and holistic viewpoints, from multiple perspectives. In addition, the platform will include personal stories from prominent and influential individuals, as well as everyday women.

Verizon Business and Shutterstock will serve as Founding Partners of CircleAround. Formal partnership details will be released in the coming days, with additional media and signature partners set to be announced in the coming weeks.

CircleAround is operated by a wholly owned for-profit subsidiary of Girl Scouts of the USA. Revenue is generated through partners who advertise on the site. Revenue distributions are then made to GSUSA so they can further their mission to build girls of courage, confidence and character who make the world a better place. 

For more information about CircleAround, click here.

About Rogers & Cowan PMK:

Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.

About CircleAround:

CircleAround is a content media site where women come together to find community & content that supports, informs, and inspires them wherever they’re at in their life’s journey. CircleAround uniquely fills the gap in content for women by offering true utility and taking a holistic approach, encompassing the diversity of perspectives & needs of our readers. As a wholly-owned subsidiary of Girl Scouts of the USA, CircleAround is rooted in Girl Scouts values and supports the Girl Scouts mission of developing girls of courage, confidence and character who make the world a better place.

–R&CPMK–

R&C PMK is working with client Sean “Diddy” Combs to help spread the word about Our Fair Share, a platform built to help minority entrepreneurs and small businesses access much-needed capital amid the economic devastation brought by COVID-19.

With the initial round of Paycheck Protection Program (PPP) dollars not reaching all communities – or all those with the greatest needs – Our Fair Share will help minority-owned companies learn about the PPP and get connected to approved Small Business Association (SBA) lenders that can process applications for these potentially business-saving loans. Launched in partnership with The National Bankers Association, Our Fair Share will help simplify the application process surrounding the latest PPP rollout.

“COVID-19 is devastating our communities, and without access to stimulus funding, we risk losing critical businesses that create jobs and help build opportunities and wealth in our communities.” said Combs. “I created Our Fair Share to help entrepreneurs play on an even playing field and give them a chance to survive with the hope to thrive,” he continued.

Combs also shared a longer-term vision for Our Fair Share as a connector for entrepreneurs searching for capital and capital providers. The platform will be dedicated to getting funding into the hands of the entrepreneurs that need it and will evolve to meet the needs of the minority small business community.

“It is inspiring to see a cultural icon like Sean Combs partnering with minority banks and others to ensure economic opportunity for minorities in this program,” said Kenneth Kelly, Chairman of the National Bankers Association. “Our leaders in economics, politics, and culture must unite because the COVID-19 healthcare and economic impacts on our communities are interrelated. We can help our communities weather this storm if we work together.”

Combs also extended an invitation for major financial institutions to partner with Our Fair Share.

“Minority businesses have always struggled to access the capital they need to thrive. Now is the time to show commitment to the communities being hit the hardest by the COVID-19 pandemic. I look forward to working with the institutions that want to help,” said Combs.

–Rogers & Cowan PMK–

R&C PMK to Launch New Multicultural Communications Division to Help Clients Further Reach Diverse and Growing Audiences

LOS ANGELES, Calif. – Thursday, March 5, 2020 – Rogers & Cowan PMK announced today that Stephen F. Macias has been named to the newly created position of Executive Vice President Entertainment and Multicultural Practice Lead. In the role, Macias will manage communications efforts and lead overarching strategy for the agency’s new Multicultural Communications division, for a collection of R&C PMK’s talent and brand clients.

Macias will oversee a team that develops communications strategy and public relations campaigns for Rogers & Cowan PMK’s high-profile talent and Fortune 500 brand clients. Additionally, as the agency’s Multicultural Practice Lead, Macias will be responsible for creating and executing multicultural communications strategies, initiatives, partnerships, and programs – including traditional and earned media, digital and social tactics, crisis communications, and integrated marketing solutions – that further connect brands and talent to consumers and organizations in the LGBTQ+ community, communities of color, and female driven initiatives. 

Macias will dual report to Alan Nierob, Entertainment Division Chairman, Rogers & Cowan PMK, and Shirley Hughes, President of Brands, Rogers & Cowan PMK.

“With the expansion of Rogers & Cowan PMK over the last three years, and our continuing growth into new capabilities, adding Stephen to our already strong management team – and launching a Multicultural Communications division – is an important next-step in our business and who we are as an agency,” said Mark Owens, CEO, Rogers & Cowan PMK. “Stephen has a reputation for designing innovative campaigns and strategies, and with his expertise this new division will help our clients reach important and growing audiences, and transform the next generation of their businesses.”

“I’m thrilled to join Rogers & Cowan PMK, and help grow this next evolution of the agency’s capabilities and expertise,” said Macias. “R&C PMK has a strong track record of leading the industry on many levels, in who they represent and how they serve their clients. The industry and our country are changing, and wisely becoming more inclusive and strategic in reaching new segments and diverse communities. As such, smart companies are understanding that communicating with all audiences is not just the right thing to do, but the only way to do business.”

Rogers & Cowan PMK has a long history of helping create platforms for multicultural and inclusive diversity awareness, social advocacy, as well as representing and supporting talent and brand clients who are champions for change. In 2019, the agency helped promote the Cannes Lions award-winning documentary 5B, which highlighted the efforts of the nurses and caregivers who opened the first AIDS ward at San Francisco General Hospital. R&C PMK’s multicultural and inclusive diversity work also extends across its talent and brand roster, including serving as agency of record for the LA Pride Festival, as well as projects and campaigns for clients such as Elton John, Michael B. Jordan, Rosalía, J Balvin, Caitlyn Jenner, Eugenio Derbez, and many more.

Macias joins R&C PMK from MWWPR, where he most recently served as Senior Vice President, Diversity and Inclusion Practice Lead. In that role, he was responsible for overseeing LGBTQ+ and multicultural marketing and programming for existing and incoming clients, managing LGBTQ+ and multicultural resources within the firm, and serving as MWWPR’s steward for issues pertaining to public relations associated with diverse communities.

Macias and his team have worked across the entertainment and media landscape with companies including Comcast, Focus Features, FX, Netflix, United Artists Releasing, and Amazon Studios, in addition to leading accounts with global brands such as Kellogg’s, Frito-Lay, and Hilton Worldwide.    

Prior to joining MWWPR, Macias founded Macias Media Group LLC., where he grew the agency into one of the top boutique PR firms specifically targeting the LGBTQ+ community. Previously, Macias spent eight years as Executive Vice President and GM for Here Media Inc., overseeing iconic media brands, including The Advocate and OUT magazine, and served as Entertainment Media Director for the Gay & Lesbian Alliance Against Defamation (GLAAD).

Macias has also held a succession of senior leadership positions and worked with numerous leading non-profits and organizations in the LGBTQ+ community, including the National Gay and Lesbian Task Force, Outfest, the Los Angeles Gay and Lesbian Film Festival, Equality California, the U.N., and the Global Equality Fund.  

Click here for photography of Macias.

ABOUT ROGERS & COWAN PMK:

Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&C PMK is part of the Octagon Sports and Entertainment Network.

For more information, follow us on Twitter and Instagram @randcpmk.

–ROGERS & COWAN PMK–

KICKING OFF 2020!

We are only six days into the new year and we are already making the lists!

For the seventh straight year, PRWeek asked employees what factors they considered most important to find the top small, midsize and large agencies, as well as in-house teams. PRWeek’s annual Best Places to Work initiative honors the top agencies and in-house teams that were ranked a cut above by their associates on important issues including workplace culture and salary.

 Here’s what they had to say…

MIDSIZE AGENCY

Rogers & Cowan
Location: Los Angeles

Rogers & Cowan has built a “great reputation for work-life balance,” noted one judge. Ensuring that employees aren’t overwhelmed not only makes for a contented staff, it also “results in the sharpest professional attitude,” commented one team member.

Employees called management a “team-oriented group of all-stars” that remains transparent, especially when it comes to letting staffers know what it takes to advance within the agency.

“There is genuine interest in seeing each member of the team grow and exceed,” added one employee. “This is conveyed at every possible opportunity, through the work environment, the culture and company-wide business decisions.”

The agency’s commitment to professional development came through in the high scores it was given by employees on providing career-building tools and opportunities. When asked to rate Rogers & Cowan on the consistency and helpfulness of its performance reviews, most staffers gave the firm a perfect score.

Management also gets high marks on recognizing employees for quality results and top performance and rewarding staffers financially for a job well done. A generous 401(k) contribution plan, share-purchase program and flexible spending accounts are some of the benefits employees can take to the bank. The firm’s commitment to promoting an inclusive and diverse team was also noticed. “That commitment makes it rather unique among many agencies of its size,” said one judge.

By our standards, we would say that’s accurate, in fact there are many more great reasons to work with us. If you are interested in joining our team head over to our “Careers” page or  read the full PR Week article 

60 YEARS OF BEST IN TELEVISION.

LOS ANGELES, Calif. – December 12, 2019 – Rogers & Cowan/PMK, the preeminent integrated marketing and communications agency in global entertainment, today announced that it has been selected by the Monte-Carlo Television Festival(Festival de Tèlèvision de Monte-Carlo) to lead publicity and media relations efforts, and offer programming counsel on the American continent, for the 60^th anniversary of the iconic industry event.

Under the Honorary Presidency of H.S.H. Prince Albert II of Monaco, the gathering, taking place June 19-23, 2020 at the Grimaldi Forum in Monaco, will commemorate six decades of dramatic change in the television industry, and celebrate the leading creatives and executives from the American and International television communities.

A staple of the film and television festival season, and annually one the most anticipated and respected meetings of the television and digital distribution industry, for more than half a century the Monte-Carlo Television Festival has featured the very best in television from around the world.

“For 60 years, the Monte-Carlo Television Festival has evolved and adapted to the television industry,” said Laurent Puons, CEO of the Monte-Carlo Television Festival. “This anniversary edition will mark a turning point and bring a whole new dimension to our event. In this development perspective, we are very pleased to announce our new collaboration with Rogers & Cowan/ PMK. We are convinced that their expertise and knowledge of the American market will bring significant added value to the Festival and its visibility in the United States.”

“We’re incredibly excited to work with the Monte-Carlo Television Festival, and welcome the famed event and its organizers to our agency,” said Alan Nierob, Entertainment Division Chairman, Rogers & Cowan/PMK. “The Festival is one of the most important and influential industry gatherings in entertainment each year, and has helped define television over the past six decades. As one of the most prestigious events in entertainment, this addition to our client roster further solidifies Rogers & Cowan/PMK’s position as the leading global media relations and brand marketing agency in the industry.”

Highlighted by the Golden Nymph Awards Ceremony – recognizing the best Fiction and News programs from across the globe – the Festival also includes numerous private screenings of upcoming television projects, jury round table panels, press junkets, as well as red carpet and public events.

The Monte-Carlo Television Festival is one of the first new clients signed by Rogers & Cowan/ PMK, since the two agencies merged earlier this year. Publicity efforts for the festival will be led by Beth Andrews, Executive Vice-President, Lifestyle, Rogers & Cowan/PMK, and Michael Donkis, Co-President, Entertainment and Business Strategy, Rogers & Cowan/PMK.

The Monte-Carlo Television Festival joins Rogers & Cowan/PMK’s unprecedented client portfolio of 500 of the most prominent and influential actors, musicians, directors, producers, content creators, and events in the world.

In addition, the agency works with more than 30 global brand clients to develop and execute marketing, experiential and content partnerships, brand integration, influencer efforts, and press campaigns for awards shows, film festivals, and music festivals.

ABOUT THE MONTE-CARLO TELEVISION FESTIVAL:

Originally created by Prince Rainier III of Monaco, and now under the Honorary Presidency of H.S.H. Prince Albert II of Monaco, the Monte-Carlo Television Festival has, for sixty years, presented the very best of television from around the world. The Festival has also been at the forefront in showcasing the highly talented professionals associated with many of the most successful programs in the history of the medium.

Celebrities, producers, directors, writers and heads of studios, networks and digital platforms gather in June every year to attend series launches, premiere screenings, conferences, press activities, public events, VIP meetings and signing sessions.

Culminating with a unique competition, which celebrates and honours fiction, news and current affairs programming with the prestigious Golden Nymph Awards, The Monte-Carlo Television Festival is recognized as one of the finest Festivals in the world, enhanced even further by its location in the magical Principality of Monaco.

For more information on the Monte-Carlo Television Festival click here.

ABOUT ROGERS & COWAN/PMK:

Rogers & Cowan/PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

With offices in Los Angeles, New York, Nashville, Miami, and London, Rogers & Cowan/PMK is part of the Octagon Sports and Entertainment Network.

LEADING LADIES OF R&CPMK.

Five Senior Executives Promoted to Leadership Positions Under President of Brand Marketing  Shirley Hughes

Melissa Schumer Named President, Digital Entertainment, Technology and Gaming

Cary Kwok to Serve as Executive Vice President, Digital Entertainment, Technology and Gaming

Beth Andrews Promoted to Executive Vice President, Lifestyle Meilani Weiss Elevated to Executive Vice President, Brand Integration and Content Partnerships

Genesa Garbarino Becomes Executive Vice President, Brand Strategy and Thought Leadership.

LOS ANGELES, Calif. / NEW YORK, N.Y. – Thursday, November 21, 2019 –Rogers & Cowan/PMK today announced the promotion of five senior executives to leadership positions in the agency’s Brand Marketing and Communications division.

As part of the announcement, Melissa Schumer has been named President, Digital Entertainment, Technology and Gaming, and Cary Kwok has been elevated to Executive Vice President of the department. In addition, Meilani Weiss will serve as Executive Vice President, Brand Integration and Content Partnerships, Beth Andrews has been promoted to Executive Vice President, Lifestyle, and Genesa Garbarino has been promoted to Executive Vice President, Brand Strategy and Thought Leadership.

Schumer, Weiss, Andrews and Garbarino will each lead their respective departments, and report directly to Shirley Hughes, President of Brands, Rogers & Cowan/PMK. Kwok will report in to Schumer, and also continue to serve on Hughes’ senior brand management team.

“The collective contributions and award-winning campaigns led by Melissa, Cary, Meilani, Beth, Genesa and their teams, have helped take Rogers & Cowan/PMK’s brand marketing practice to new heights,” said Hughes. “All of their passion, creativity, and dedication to their clients is second to none. Thanks to their dynamic efforts, Rogers & Cowan/PMK is now a true industry leader in both marketing and communications, and we’re thrilled to elevate them to executive leadership positions.”

“Melissa, Cary, Meilani, Beth and Genesa consistently deliver strategic, innovative, and ground-breaking work for their clients, and have helped Rogers & Cowan/PMK expand our service capabilities and continue to grow our unprecedented brand client roster,” said Mark Owens, CEO, Rogers and Cowan/PMK. “Through their phenomenal efforts, and under Shirley’s tremendous leadership, R&C/PMK’s brand marketing practice is positioned better than ever to influence trends and create defining moments and experiences for our clients.”

Since joining Rogers & Cowan/PMK in 2016, Hughes has been a key driver in the agency’s continuing expansion from a PR and media relations firm to a fully integrated marketing and communications agency. As part of that process, Hughes has helped build – and now leads – Rogers & Cowan/PMK’s Brand Marketing division, which features six distinct practice groups.

Hughes’ senior staff also includes Alisa Granz,Executive Vice President, Consumer Marketing, who will continue to oversee the division’s largest practice. As well as Meg Grogan, Vice President, Client Relationships. In addition, Victoria Greene, Executive Vice President, Brand Growth, Partnerships and Experiential, will report in to Hughes, and will be supported by Steve Doctrow, Executive Vice President, Partnerships.

The promotion of Schumer, Kwok, Weiss, Andrews, and Garbarino, follows the merger of Rogers & Cowan and PMK this past July, which brought together the two largest and most successful media relations and brand marketing firms in Hollywood to form Rogers & Cowan/PMK, the preeminent integrated marketing and communications agency in global entertainment.

Led by Hughes and Owens, Rogers & Cowan/PMK’s combined brand client roster features more than 30 global brands, including Activision, Audi, Cisco, Fred Segal, Jockey, Hasbro, Heineken, Mastercard, McDonald’s, Microsoft, Royal Caribbean, YouTube, and Verizon.

In addition, Rogers & Cowan/PMK’s client portfolio includes 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world. The agency’s clients are represented by a team of 350+ of the world’s best marketing and communications experts across film, television, digital distribution, music, fashion, sports, gaming, technology, brand marketing and social media. 

Photography:

Click here for headshots of Schumer, Kwok, Weiss, Andrews, and Garbarino.

About Rogers & Cowan/PMK:

Rogers & Cowan/PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe. 

We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&C/PMK is part of the Octagon Sports and Entertainment Network.

MOVING ON UP.

 Read the full Variety article 

Rogers & Cowan and PMK*BNC, today announced the elevation of Craig Greiwe to Chief Strategy & Transformation Officer (CSTO), Rogers & Cowan/PMK. In the role, Greiwe will oversee three distinct practice groups for the agency, which include Research & Insights, and Strategy & Transformation. Greiwe will also manage Greenhouse, R&C/PMK’s in-house collaborative incubator of practice groups – including digital, social, creative, and content marketing.

The promotion of Greiwe follows Rogers & Cowan/PMK’s continuing evolution over the last several years, from a PR and media relations firm, into a fully integrated marketing and communications agency.

“In his three years at Rogers & Cowan, Craig has developed comprehensive and award-winning solutions in digital, content, creative and consumer product, and service marketing,” said Mark Owens, CEO, Rogers & Cowan/PMK. “He has done so with innovative strategies that help our clients to transform their business. As CSTO, Craig will lead our efforts not just to help our clients make the most of their campaigns, but to define the next generation of their businesses.”

“I’m excited and honored to help lead this next generation evolution of the Rogers & Cowan/PMK offering,” said Greiwe. “Clients today are demanding holistic, cohesive business strategies that start with defining their future, and continue with a seamless team that knows how to execute across every vertical. This isn’t about marketing, PR, content, or operations as standalone practices, it is about all of those efforts working together. The days of siloed consultancies and niche agencies are limited, and Rogers & Cowan/PMK is leading that revolution with our clients and expanded capabilities.”

As CSTO, Rogers & Cowan/PMK, Greiwe will be responsible for overarching strategy for some of the agency’s latest and largest brand clients. Greiwe will lead a team that not only develops disruptive business-focused solutions, but also implements and executes those plans in marketing, PR, experiential events, partnerships, and more.

Greiwe’s senior staff will include Michael Fein, Senior Vice President of Strategic Insights and Analytics, Courtney Allen, Vice President of Strategy and Transformation, and Tara Schroetter, Sr. Director, Greenhouse.

Recent examples of work by Greiwe and his team include Verizon’s groundbreaking immersive projection mapping of the United Nations during the Climate Action Summit and General Assembly opening, facilitating Kobe Bryant‘s transformation from superstar athlete to Oscar-winning content creator and story teller for Dear Basketball, and Verizon Media’s increasing focus on the intersection of empathetic content and storytelling with technology, such as the short film Earth and the documentary 5B.

The preeminent integrated marketing and communications agency in global entertainment, Rogers & Cowan/PMK’s client roster features more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, as well as over 30 major brands.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

BLURRED LINES.

Today the lines between paid media (ads) and earned media (editorial coverage) are all but erased, with an increasing number of PR firms crossing into territory once commanded solely by ad agencies. Traditional creative shops have been threatened by the incursion of everything from in-house agencies to consultancies and specialty shops focused on disciplines like experiential and data marketing.

In recent years, however, PR has also stepped up to become a formidable foe. The transition is driven in part by marketers’ demands for integrated solutions, the rise of social media and viral content and financial pressures forcing PR firms to redefine their business models to remain competitive. Public relations firms—including Edelman, WPP’s BCW (Burson Cohn & Wolfe) and Interpublic Group of Cos.’ Weber Shandwick and Rogers & Cowan PMK-BNC—are no longer judged solely by the number of media impressions they generate for a brand. For the past five to 10 years they’ve also been taking the lead on creative, social, digital and paid media.

Rogers & Cowan—which merged with PMK-BNC in July to form a mega Hollywood-focused PR firm with a mashed-up name—says it houses a team of 185 people that develop and execute marketing and experiential campaigns, content partnerships, and integration and influencer programs, along with music and entertainment strategies. The shift from traditional communications has been led by CEO Mark Owens, who joined Rogers & Cowan in 2015. Since his appointment, the firm claims to have tripled its brand marketing client roster to include Cisco, Audi, Heineken, McDonald’s, Microsoft and Verizon.Owens says 75 percent of Rogers & Cowan PMK-BNC’s business is now in brand marketing across digital, social and experiential.“PR at its heart is about storytelling,” Owens says. “It’s about shaping the narrative. That’s more important than ever.”

 Read the full Ad Age article now!