60 YEARS OF BEST IN TELEVISION.

LOS ANGELES, Calif. – December 12, 2019 – Rogers & Cowan/PMK, the preeminent integrated marketing and communications agency in global entertainment, today announced that it has been selected by the Monte-Carlo Television Festival(Festival de Tèlèvision de Monte-Carlo) to lead publicity and media relations efforts, and offer programming counsel on the American continent, for the 60^th anniversary of the iconic industry event.

Under the Honorary Presidency of H.S.H. Prince Albert II of Monaco, the gathering, taking place June 19-23, 2020 at the Grimaldi Forum in Monaco, will commemorate six decades of dramatic change in the television industry, and celebrate the leading creatives and executives from the American and International television communities.

A staple of the film and television festival season, and annually one the most anticipated and respected meetings of the television and digital distribution industry, for more than half a century the Monte-Carlo Television Festival has featured the very best in television from around the world.

“For 60 years, the Monte-Carlo Television Festival has evolved and adapted to the television industry,” said Laurent Puons, CEO of the Monte-Carlo Television Festival. “This anniversary edition will mark a turning point and bring a whole new dimension to our event. In this development perspective, we are very pleased to announce our new collaboration with Rogers & Cowan/ PMK. We are convinced that their expertise and knowledge of the American market will bring significant added value to the Festival and its visibility in the United States.”

“We’re incredibly excited to work with the Monte-Carlo Television Festival, and welcome the famed event and its organizers to our agency,” said Alan Nierob, Entertainment Division Chairman, Rogers & Cowan/PMK. “The Festival is one of the most important and influential industry gatherings in entertainment each year, and has helped define television over the past six decades. As one of the most prestigious events in entertainment, this addition to our client roster further solidifies Rogers & Cowan/PMK’s position as the leading global media relations and brand marketing agency in the industry.”

Highlighted by the Golden Nymph Awards Ceremony – recognizing the best Fiction and News programs from across the globe – the Festival also includes numerous private screenings of upcoming television projects, jury round table panels, press junkets, as well as red carpet and public events.

The Monte-Carlo Television Festival is one of the first new clients signed by Rogers & Cowan/ PMK, since the two agencies merged earlier this year. Publicity efforts for the festival will be led by Beth Andrews, Executive Vice-President, Lifestyle, Rogers & Cowan/PMK, and Michael Donkis, Co-President, Entertainment and Business Strategy, Rogers & Cowan/PMK.

The Monte-Carlo Television Festival joins Rogers & Cowan/PMK’s unprecedented client portfolio of 500 of the most prominent and influential actors, musicians, directors, producers, content creators, and events in the world.

In addition, the agency works with more than 30 global brand clients to develop and execute marketing, experiential and content partnerships, brand integration, influencer efforts, and press campaigns for awards shows, film festivals, and music festivals.

ABOUT THE MONTE-CARLO TELEVISION FESTIVAL:

Originally created by Prince Rainier III of Monaco, and now under the Honorary Presidency of H.S.H. Prince Albert II of Monaco, the Monte-Carlo Television Festival has, for sixty years, presented the very best of television from around the world. The Festival has also been at the forefront in showcasing the highly talented professionals associated with many of the most successful programs in the history of the medium.

Celebrities, producers, directors, writers and heads of studios, networks and digital platforms gather in June every year to attend series launches, premiere screenings, conferences, press activities, public events, VIP meetings and signing sessions.

Culminating with a unique competition, which celebrates and honours fiction, news and current affairs programming with the prestigious Golden Nymph Awards, The Monte-Carlo Television Festival is recognized as one of the finest Festivals in the world, enhanced even further by its location in the magical Principality of Monaco.

For more information on the Monte-Carlo Television Festival click here.

ABOUT ROGERS & COWAN/PMK:

Rogers & Cowan/PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

With offices in Los Angeles, New York, Nashville, Miami, and London, Rogers & Cowan/PMK is part of the Octagon Sports and Entertainment Network.

LEADING LADIES OF R&CPMK.

Five Senior Executives Promoted to Leadership Positions Under President of Brand Marketing  Shirley Hughes

Melissa Schumer Named President, Digital Entertainment, Technology and Gaming

Cary Kwok to Serve as Executive Vice President, Digital Entertainment, Technology and Gaming

Beth Andrews Promoted to Executive Vice President, Lifestyle Meilani Weiss Elevated to Executive Vice President, Brand Integration and Content Partnerships

Genesa Garbarino Becomes Executive Vice President, Brand Strategy and Thought Leadership.

LOS ANGELES, Calif. / NEW YORK, N.Y. – Thursday, November 21, 2019 –Rogers & Cowan/PMK today announced the promotion of five senior executives to leadership positions in the agency’s Brand Marketing and Communications division.

As part of the announcement, Melissa Schumer has been named President, Digital Entertainment, Technology and Gaming, and Cary Kwok has been elevated to Executive Vice President of the department. In addition, Meilani Weiss will serve as Executive Vice President, Brand Integration and Content Partnerships, Beth Andrews has been promoted to Executive Vice President, Lifestyle, and Genesa Garbarino has been promoted to Executive Vice President, Brand Strategy and Thought Leadership.

Schumer, Weiss, Andrews and Garbarino will each lead their respective departments, and report directly to Shirley Hughes, President of Brands, Rogers & Cowan/PMK. Kwok will report in to Schumer, and also continue to serve on Hughes’ senior brand management team.

“The collective contributions and award-winning campaigns led by Melissa, Cary, Meilani, Beth, Genesa and their teams, have helped take Rogers & Cowan/PMK’s brand marketing practice to new heights,” said Hughes. “All of their passion, creativity, and dedication to their clients is second to none. Thanks to their dynamic efforts, Rogers & Cowan/PMK is now a true industry leader in both marketing and communications, and we’re thrilled to elevate them to executive leadership positions.”

“Melissa, Cary, Meilani, Beth and Genesa consistently deliver strategic, innovative, and ground-breaking work for their clients, and have helped Rogers & Cowan/PMK expand our service capabilities and continue to grow our unprecedented brand client roster,” said Mark Owens, CEO, Rogers and Cowan/PMK. “Through their phenomenal efforts, and under Shirley’s tremendous leadership, R&C/PMK’s brand marketing practice is positioned better than ever to influence trends and create defining moments and experiences for our clients.”

Since joining Rogers & Cowan/PMK in 2016, Hughes has been a key driver in the agency’s continuing expansion from a PR and media relations firm to a fully integrated marketing and communications agency. As part of that process, Hughes has helped build – and now leads – Rogers & Cowan/PMK’s Brand Marketing division, which features six distinct practice groups.

Hughes’ senior staff also includes Alisa Granz,Executive Vice President, Consumer Marketing, who will continue to oversee the division’s largest practice. As well as Meg Grogan, Vice President, Client Relationships. In addition, Victoria Greene, Executive Vice President, Brand Growth, Partnerships and Experiential, will report in to Hughes, and will be supported by Steve Doctrow, Executive Vice President, Partnerships.

The promotion of Schumer, Kwok, Weiss, Andrews, and Garbarino, follows the merger of Rogers & Cowan and PMK this past July, which brought together the two largest and most successful media relations and brand marketing firms in Hollywood to form Rogers & Cowan/PMK, the preeminent integrated marketing and communications agency in global entertainment.

Led by Hughes and Owens, Rogers & Cowan/PMK’s combined brand client roster features more than 30 global brands, including Activision, Audi, Cisco, Fred Segal, Jockey, Hasbro, Heineken, Mastercard, McDonald’s, Microsoft, Royal Caribbean, YouTube, and Verizon.

In addition, Rogers & Cowan/PMK’s client portfolio includes 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world. The agency’s clients are represented by a team of 350+ of the world’s best marketing and communications experts across film, television, digital distribution, music, fashion, sports, gaming, technology, brand marketing and social media. 

Photography:

Click here for headshots of Schumer, Kwok, Weiss, Andrews, and Garbarino.

About Rogers & Cowan/PMK:

Rogers & Cowan/PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe. 

We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&C/PMK is part of the Octagon Sports and Entertainment Network.

MOVING ON UP.

 Read the full Variety article 

Rogers & Cowan and PMK*BNC, today announced the elevation of Craig Greiwe to Chief Strategy & Transformation Officer (CSTO), Rogers & Cowan/PMK. In the role, Greiwe will oversee three distinct practice groups for the agency, which include Research & Insights, and Strategy & Transformation. Greiwe will also manage Greenhouse, R&C/PMK’s in-house collaborative incubator of practice groups – including digital, social, creative, and content marketing.

The promotion of Greiwe follows Rogers & Cowan/PMK’s continuing evolution over the last several years, from a PR and media relations firm, into a fully integrated marketing and communications agency.

“In his three years at Rogers & Cowan, Craig has developed comprehensive and award-winning solutions in digital, content, creative and consumer product, and service marketing,” said Mark Owens, CEO, Rogers & Cowan/PMK. “He has done so with innovative strategies that help our clients to transform their business. As CSTO, Craig will lead our efforts not just to help our clients make the most of their campaigns, but to define the next generation of their businesses.”

“I’m excited and honored to help lead this next generation evolution of the Rogers & Cowan/PMK offering,” said Greiwe. “Clients today are demanding holistic, cohesive business strategies that start with defining their future, and continue with a seamless team that knows how to execute across every vertical. This isn’t about marketing, PR, content, or operations as standalone practices, it is about all of those efforts working together. The days of siloed consultancies and niche agencies are limited, and Rogers & Cowan/PMK is leading that revolution with our clients and expanded capabilities.”

As CSTO, Rogers & Cowan/PMK, Greiwe will be responsible for overarching strategy for some of the agency’s latest and largest brand clients. Greiwe will lead a team that not only develops disruptive business-focused solutions, but also implements and executes those plans in marketing, PR, experiential events, partnerships, and more.

Greiwe’s senior staff will include Michael Fein, Senior Vice President of Strategic Insights and Analytics, Courtney Allen, Vice President of Strategy and Transformation, and Tara Schroetter, Sr. Director, Greenhouse.

Recent examples of work by Greiwe and his team include Verizon’s groundbreaking immersive projection mapping of the United Nations during the Climate Action Summit and General Assembly opening, facilitating Kobe Bryant‘s transformation from superstar athlete to Oscar-winning content creator and story teller for Dear Basketball, and Verizon Media’s increasing focus on the intersection of empathetic content and storytelling with technology, such as the short film Earth and the documentary 5B.

The preeminent integrated marketing and communications agency in global entertainment, Rogers & Cowan/PMK’s client roster features more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, as well as over 30 major brands.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

BLURRED LINES.

Today the lines between paid media (ads) and earned media (editorial coverage) are all but erased, with an increasing number of PR firms crossing into territory once commanded solely by ad agencies. Traditional creative shops have been threatened by the incursion of everything from in-house agencies to consultancies and specialty shops focused on disciplines like experiential and data marketing.

In recent years, however, PR has also stepped up to become a formidable foe. The transition is driven in part by marketers’ demands for integrated solutions, the rise of social media and viral content and financial pressures forcing PR firms to redefine their business models to remain competitive. Public relations firms—including Edelman, WPP’s BCW (Burson Cohn & Wolfe) and Interpublic Group of Cos.’ Weber Shandwick and Rogers & Cowan PMK-BNC—are no longer judged solely by the number of media impressions they generate for a brand. For the past five to 10 years they’ve also been taking the lead on creative, social, digital and paid media.

Rogers & Cowan—which merged with PMK-BNC in July to form a mega Hollywood-focused PR firm with a mashed-up name—says it houses a team of 185 people that develop and execute marketing and experiential campaigns, content partnerships, and integration and influencer programs, along with music and entertainment strategies. The shift from traditional communications has been led by CEO Mark Owens, who joined Rogers & Cowan in 2015. Since his appointment, the firm claims to have tripled its brand marketing client roster to include Cisco, Audi, Heineken, McDonald’s, Microsoft and Verizon.Owens says 75 percent of Rogers & Cowan PMK-BNC’s business is now in brand marketing across digital, social and experiential.“PR at its heart is about storytelling,” Owens says. “It’s about shaping the narrative. That’s more important than ever.”

 Read the full Ad Age article now!

The Merger of Hollywood’s Two Largest Public Relations, Creative Communications and Marketing Agencies Solidifies their Position as the Preeminent Integrated Marketing and Communications Agency Globally.

The Merger of Hollywood’s Two Largest Public Relations, Creative Communications and Marketing Agencies Solidifies their Position as the Preeminent Integrated Marketing and Communications Agency Globally

The Unprecedented Collection of Talent, Content Creators, and Brand Clients Offers Unparalleled Ability and Scale to Reach Global Audiences

Actor, Musician, Athlete, Content Creator and Talent Roster will Include: Robert Redford, Denzel Washington, Rob Lowe, Brie Larson, Felicity Jones, Chris Pratt, Katy Perry, Michael B. Jordan, Jamie Foxx, Judith Light, Vince Vaughn, Vin Diesel, Elton John, Jeremy Renner, Selena Gomez, Billy Crystal, Sean Combs, Glenn Close,  Liam Neeson, Jerry Bruckheimer, Robert Zemeckis, Richard Gere, Kevin Costner, Trisha Yearwood, Mel Gibson, Tony Hale, Liam Hemsworth, Miles Teller, Jeff Daniels, Jim Gaffigan, Ray Romano, The Rolling Stones, Dixie Chicks, Ansel Elgort, Sly Stallone, Laurence Fishburne, Kobe Bryant, Stephen Curry, Chloe Kim, Jimmy Johnson, the Russo Brothers, and many more

Combined Portfolio will Represent Comprehensive Collection of More Than 30 Global Brands, Including Activision, Audi, Chopard, Cisco, Fred Segal, Hasbro, Mastercard, McDonald’s, Masterpiece Theater, Microsoft, Pandora, Royal Caribbean, Samsung, Vice Media, YouTube and Verizon

Agency to be led by Chairman Cindi Berger, CEO Mark Owens, and Chairman Entertainment Division Alan Nierob

Shirley Hughes to Lead Brand Marketing Division as President, Fran Curtis and Brad Cafarelli will be Vice-Chairmen Entertainment Division, and Bill Rosenthal COO/CFO