News & Insights



March 9, 2021
R&CPMK and the Octagon Sports & Entertainment Network are proud to celebrate International Women’s Day and highlight our bold and inspiring clients who #ChooseToChallenge and continue to lead the way for others across our world. In honor of International Women’s Day and Women’s History Month, we have asked some of the powerful women across our client network to answer some questions and provide some strong words and stories on how and why they Choose To Challenge. Check out the video below to see some of the responses from clients across our agency network. And follow our social accounts and digital platforms this week as we continue to celebrate our clients and share their powerful words.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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