OUR WORK

We excel at driving business narratives forward, no matter the industry. We take a strategic and sometimes transformational approach to bring bold thinking that bucks trends, as well as ties culture drivers to client priorities. Matching these efforts across each of our practice groups drives results higher in every field.

Our communications strategy is built on a dynamic editorial approach that crafts content rich storytelling across multiple channels that consumers engage with every day.
We act as holistic brand marketers: creating award-winning integrated campaigns and activating authentic collaborations that deepen our connection with audiences. By tapping into consumers’ passion points, we leverage the power of fandom to break through and humanize a brand.
Our live immersive environments allow brands to tell their story uniquely and lead with experiences that transcend physical spaces which stimulates action by its consumers

By tapping into consumer passions for sports, entertainment, and causes, we leverage insights to craft partnership strategies and activation plans around consumer passions, backed by world-class sponsorship negotiators and a proprietary measurement toolkit.

We make data driven decisions. We apply our tools & thinking to a wide range of strategic problems by leveraging a myriad of qualitative and quantitative research and market results to establish baseline objectives.
Merging brand strategies with cultural influencers to deliver content at scale by framing the right narrative for the digital world.

Our team of creative leaders and graphic designers turns single-minded propositions into impactful, integrated marketing concepts. The results? Award-winning creative across video content, print, digital, social, and events.

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DRIVEN: A Latinx Artist Celebration

August 31, 2021
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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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