OUR WORK

We excel at driving business narratives forward, no matter the industry. We take a strategic and sometimes transformational approach to bring bold thinking that bucks trends, as well as ties culture drivers to client priorities. Matching these efforts across each of our practice groups drives results higher in every field.

VIEW ALL CASE STUDIESBRAND COMMUNICATIONSCONTENT MARKETING & BRAND INTEGRATIONEXPERIENTIALSPONSORSHIP CONSULTINGSTRATEGY AND TRANSFORMATIONTALENT + INFLUENCERS THE CREATIVE STUDIO
Our communications strategy is built on a dynamic editorial approach that crafts content rich storytelling across multiple channels that consumers engage with every day.
We act as holistic brand marketers: creating award-winning integrated campaigns and activating authentic collaborations that deepen our connection with audiences. By tapping into consumers’ passion points, we leverage the power of fandom to break through and humanize a brand.
Our live immersive environments allow brands to tell their story uniquely and lead with experiences that transcend physical spaces which stimulates action by its consumers

By tapping into consumer passions for sports, entertainment, and causes, we leverage insights to craft partnership strategies and activation plans around consumer passions, backed by world-class sponsorship negotiators and a proprietary measurement toolkit.

We make data driven decisions. We apply our tools & thinking to a wide range of strategic problems by leveraging a myriad of qualitative and quantitative research and market results to establish baseline objectives.
Merging brand strategies with cultural influencers to deliver content at scale by framing the right narrative for the digital world.

Our team of creative leaders and graphic designers turns single-minded propositions into impactful, integrated marketing concepts. The results? Award-winning creative across video content, print, digital, social, and events.

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LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn,
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

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2020 Rogers & Cowan PMK All Rights Reserved. | CCPA Privacy Notice
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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

Mastercard & Spirit Airlines for Brett Young: Live from the Runway

March 12, 2021
https://vimeo.com/525169868 To help launch and drive awareness of the all-new Free Spirit® loyal program and Free Spirit Mastercard, our team organized a digital full-length concert by Brett Young featuring some of his top hits, all performed from the runway at Spirts’ warehouse in Fort Lauderdale, FL. Brett Young: Live From the Runway was streamed across Spirit’s YouTube, Facebook & Twitter, as well as Brett’s YouTube and social media platforms. The livestream aired on February 4 at 8 PM EST and was available a full 24hours afterwards. Through a collaboration with First Tube Media, the concert was produced from a truly unique location –the tarmac in front of Spirit’s warehouse at Fort Lauderdale International Airport. The production included capturing Brett’s journey from Nashville to Fort Lauderdale on the plane with his photo, a conversation with Ted Christie, Spirit’s CEO/President within the plane, and a full performance. Spirit creatively started a thread using #CatchMyBrett to share the flight plans for the Brett plane so people could keep an eye out and share pictures of the plane. As part of the partnership with Brett Young, Spirit had an opportunity for top loyalty members and executives/employees to partake in a virtual meet & greet / Q&A session with Brett Young. The experiences took place right before the livestream and were broken into two sessions, consisting of a mix of individual & group experiences.

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R&CPMK EXECUTIVES JOIN POP CULTURE ICON AND NFT CREATOR KEVIN SMITH TO DISCUSS WHAT IS AN NFT AND THE POTENTIAL VALUE FOR BRANDS

Senior Leaders from R&CPMK and Sister Agency Octagon Discuss How Brands Can Leverage New Digital Currency and Engage with Consumers As part of a recent IPG DXTRA panel, a collection of R&CPMK and Octagon senior executives, along with pop culture icon and NFT creator Kevin Smith, joined a panel to discuss the exciting new digital currency trend NFTs (Non-Fungible Tokens) and how brands can potentially best leverage them to connect with consumers. R&CPMK Executive Vice President of Insights & Analytics Michael Fein moderated an engaging conversation with Smith to kick off the session, learning about the award-winning director’s NFT

R&CPMK DEBUTS “CULTURE SOUP” SERIES OFFERING ESSENTIAL TRENDS AND INSIGHTS ACROSS ENTERTAINMENT

New Platform by R&CPMK’s Multicultural Practice Highlights Key Cultural Trends in Media, Fashion, Music and More Looking for a smart and simple way to keep up with all the cultural news and trends scrolling through your timeline each day? R&CPMK is dishing out the answers you need on the regular. Introducing R&CPMK’s “Culture Soup,” a monthly serving of unique trends and insights from across the worlds of media, fashion, entertainment, music, and more, all from a diverse perspective. Curated by R&CPMK Executive Vice President and Multicultural Practice Lead, Stephen Macias, along with Multicultural Group Director Marissa Wallace, “Culture Soup”