OUR WORK

We excel at driving business narratives forward, no matter the industry. We take a strategic and sometimes transformational approach to bring bold thinking that bucks trends, as well as ties culture drivers to client priorities. Matching these efforts across each of our practice groups drives results higher in every field.

Our communications strategy is built on a dynamic editorial approach that crafts content rich storytelling across multiple channels that consumers engage with every day.
We act as holistic brand marketers: creating award-winning integrated campaigns and activating authentic collaborations that deepen our connection with audiences. By tapping into consumers’ passion points, we leverage the power of fandom to break through and humanize a brand.
Our live immersive environments allow brands to tell their story uniquely and lead with experiences that transcend physical spaces which stimulates action by its consumers

By tapping into consumer passions for sports, entertainment, and causes, we leverage insights to craft partnership strategies and activation plans around consumer passions, backed by world-class sponsorship negotiators and a proprietary measurement toolkit.

We make data driven decisions. We apply our tools & thinking to a wide range of strategic problems by leveraging a myriad of qualitative and quantitative research and market results to establish baseline objectives.
Merging brand strategies with cultural influencers to deliver content at scale by framing the right narrative for the digital world.

Our team of creative leaders and graphic designers turns single-minded propositions into impactful, integrated marketing concepts. The results? Award-winning creative across video content, print, digital, social, and events.

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DRIVEN: A Latinx Artist Celebration

August 31, 2021
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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a