As COVID-19 swept across the nation, McDonald’s SoCal wanted to make a bold statement to support local relief efforts. R&CPMK responded by leading a campaign that would mobilize 700+ locally owned and operated restaurants to honor first responders and position the brand as a leader in giving back to the communities it serves. SCALABILITY GOES A LONG WAY A competitive audit revealed QSRs were rolling out fragmented offers for first responders: waitlist for free burritos, donuts on Mondays. Leveraging the size and strength of McDonald’s Southern California system, we made it simple: First responders, your breakfast is on us – at any of our 700+ locally owned and operated restaurants, in all seven SoCal counties, for the foreseeable future. With paid media restrictions in place, R&CPMK took a local earned media approach to drive visibility around McDonald’s small business owners and reinforce their position as pillars of their community, messaging the offer as franchisee-led. Our team secured and coordinated opportunities for SoCal owner-operators to take visible action by delivering breakfast to local emergency healthcare workers and first responders. In just a few days of the “Breakfast On Us” program, McDonald’s SoCal restaurants served more than 90,000 cups of free coffee and 95,000 free Egg McMuffin sandwiches. During a May 5 press conference to provide the daily coronavirus briefing with L.A. County officials, Mayor Garcetti personally thanked McDonald’s owner-operator Veronica Sanchez-Soto for bringing breakfast to the first responders at the City of L.A. Emergency Operations Center on two separate occasions (both coordinated by R&CPMK).
R&CPMK To Lead Communications for Brink’s 2022 Midterm Election Efforts and Accessibility-Focused Voting App LOS ANGELES – November 7, 2022 – R&CPMK today announced that it has been selected by Brink, the leading election guide and voter accessibility tool, to guide communications efforts for the brand surrounding the 2022 U.S. midterm and future election efforts, and accessibility–focused voting app. A non-partisan non-profit seeking to make the democratic process more accessible to people with disabilities, Brink uses innovative technology and design to significantly increase voter turnout by empowering voters with disabilities to participate in local and national elections without difficulty.
R&CPMK to Manage Entertainment Communications and Drive Brand Publicity for Matchroom Across U.S. and North America NEW YORK / ESSEX – November 2, 2022 – R&CPMK today announced that it has been selected by Matchroom Boxing to drive entertainment communications and amplify brand visibility for the leading boxing promoter, as well as support overarching publicity in the United States for Matchroom Boxing’s major events and fighters. Matchroom Boxing, a subsidiary of Matchroom Sport – one of the largest and most successful sports rights owners and promoters in the boxing business – represents a collection of the biggest names in