Our communications strategy is built on a dynamic editorial approach that crafts content rich storytelling across multiple channels that consumers engage with every day.



August 25, 2020
As COVID-19 swept across the nation, McDonald’s SoCal wanted to make a bold statement to support local relief efforts. R&CPMK responded by leading a campaign that would mobilize 700+ locally owned and operated restaurants to honor first responders and position the brand as a leader in giving back to the communities it serves. SCALABILITY GOES A LONG WAY A competitive audit revealed QSRs were rolling out fragmented offers for first responders: waitlist for free burritos, donuts on Mondays. Leveraging the size and strength of McDonald’s Southern California system, we made it simple: First responders, your breakfast is on us – at any of our 700+ locally owned and operated restaurants, in all seven SoCal counties, for the foreseeable future. With paid media restrictions in place, R&CPMK took a local earned media approach to drive visibility around McDonald’s small business owners and reinforce their position as pillars of their community, messaging the offer as franchisee-led. Our team secured and coordinated opportunities for SoCal owner-operators to take visible action by delivering breakfast to local emergency healthcare workers and first responders. In just a few days of the “Breakfast On Us” program, McDonald’s SoCal restaurants served more than 90,000 cups of free coffee and 95,000 free Egg McMuffin sandwiches. During a May 5 press conference to provide the daily coronavirus briefing with L.A. County officials, Mayor Garcetti personally thanked McDonald’s owner-operator Veronica Sanchez-Soto for bringing breakfast to the first responders at the City of L.A. Emergency Operations Center on two separate occasions (both coordinated by R&CPMK).

Read More

UpstreamPOP to Harness Mediabrands’ Unparalleled Audience and Consumer Intelligence with R&CPMK’s Unrivaled Relationships Across the Entertainment Industry Groundbreaking Platform to Create Best-In-Class Connections Between Brands, Content Creators, and Media Platforms LOS ANGELES – June 30, 2022 – Rogers & Cowan PMK (R&CPMK) and Mediabrands announced today the launch of “UpstreamPOP”, a groundbreaking technology platform providing end-to-end solutions for agency clients looking for brand integration opportunities and partnerships with content creators and media platforms across the entertainment ecosystem. UpstreamPOP will utilize Mediabrands’ industry-leading audience intelligence, paired with R&CPMK’s unmatched expertise and relationships with studios, networks, producers, directors, and showrunners throughout
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,