As COVID-19 swept across the nation, McDonald’s SoCal wanted to make a bold statement to support local relief efforts. R&CPMK responded by leading a campaign that would mobilize 700+ locally owned and operated restaurants to honor first responders and position the brand as a leader in giving back to the communities it serves. SCALABILITY GOES A LONG WAY A competitive audit revealed QSRs were rolling out fragmented offers for first responders: waitlist for free burritos, donuts on Mondays. Leveraging the size and strength of McDonald’s Southern California system, we made it simple: First responders, your breakfast is on us – at any of our 700+ locally owned and operated restaurants, in all seven SoCal counties, for the foreseeable future. With paid media restrictions in place, R&CPMK took a local earned media approach to drive visibility around McDonald’s small business owners and reinforce their position as pillars of their community, messaging the offer as franchisee-led. Our team secured and coordinated opportunities for SoCal owner-operators to take visible action by delivering breakfast to local emergency healthcare workers and first responders. In just a few days of the “Breakfast On Us” program, McDonald’s SoCal restaurants served more than 90,000 cups of free coffee and 95,000 free Egg McMuffin sandwiches. During a May 5 press conference to provide the daily coronavirus briefing with L.A. County officials, Mayor Garcetti personally thanked McDonald’s owner-operator Veronica Sanchez-Soto for bringing breakfast to the first responders at the City of L.A. Emergency Operations Center on two separate occasions (both coordinated by R&CPMK).
Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers. Introducing R&CPMK’s “Stat Snacks with Mike Fein”, a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they
R&CPMK and the Octagon Sports & Entertainment Network are proud to celebrate International Women’s Day and highlight our bold and inspiring clients who #ChooseToChallenge and continue to lead the way for others across our world. In honor of International Women’s Day and Women’s History Month, we have asked some of the powerful women across our client network to answer some questions and provide some strong words and stories on how and why they Choose To Challenge. Check out the video below to see some of the responses from clients across our agency network. And follow our social accounts and