We act as holistic brand marketers: creating award-winning integrated campaigns and activating authentic collaborations that deepen our connection with audiences. By tapping into consumers’ passion points, we leverage the power of fandom to break through and humanize a brand.
Chronic idiopathic urticaria, or CIU, is the medical term for chronic hives that have no known cause. The campaign CIU & YOU was established to educate consumers about signs and symptoms. To build awareness, we integrated Novartis and Genentech’s CIU & You Campaign into a top-rated daytime talk show. AUTHENTIC CONVERSATIONS We recommended a paid integration with The Talk, CBS’s Daytime Emmy Award-winning talk show that greatly aligns with the campaign’s target audience of women 31-60. The integration was also an opportunity to feature the brand’s spokesperson Vicki Lawrence and a healthcare provider, to help raise awareness and educate consumers about CIU and drive traffic to the newly refreshed campaign website while securing additional digital and social content extensions. We worked hand in hand with the network and production to negotiate the integration elements, develop the custom creative and execute the integration in a full segment featuring the show’s hosts Sharon Osbourne and Sheryl Underwood sitting down with Vicki Lawrence as she looked back on both her career and journey with CIU, and featuring Allergist Dr. Travis Miller seated in the front row who provided additional facts and key messaging.
Huge congratulations to our very own VP of Multicultural Marketing and Communications Marissa Wallace on being named “Ten to Watch in 2022” by Diverse Representation. We are proud of all the incredible work Marissa has accomplished for her clients as well as her impact on the entertainment industry. Diverse Representation recognizes African-American agents, attorneys, managers and publicists who work in the sports and entertainment industry throughout the country. Their mission is to increase the exposure and number of African-Americans and ensure diversity throughout all facets of the sports and entertainment industry. To view the full list of honorees, click
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, and is responsible for the vision and growth strategy of R&CPMK’s brand and agency offices worldwide. In addition, he is charged with leading ITB, R&CPMK’s sister agency specializing in talent & influencer communications and marketing. When Owens joined what was then Rogers & Cowan