We act as holistic brand marketers: creating award-winning integrated campaigns and activating authentic collaborations that deepen our connection with audiences. By tapping into consumers’ passion points, we leverage the power of fandom to break through and humanize a brand.



August 20, 2020
Chronic idiopathic urticaria, or CIU, is the medical term for chronic hives that have no known cause. The campaign CIU & YOU was established to educate consumers about signs and symptoms. To build awareness, we integrated Novartis and Genentech’s CIU & You Campaign into a top-rated daytime talk show. AUTHENTIC CONVERSATIONS We recommended a paid integration with The Talk, CBS’s Daytime Emmy Award-winning talk show that greatly aligns with the campaign’s target audience of women 31-60. The integration was also an opportunity to feature the brand’s spokesperson Vicki Lawrence and a healthcare provider, to help raise awareness and educate consumers about CIU and drive traffic to the newly refreshed campaign website while securing additional digital and social content extensions. We worked hand in hand with the network and production to negotiate the integration elements, develop the custom creative and execute the integration in a full segment featuring the show’s hosts Sharon Osbourne and Sheryl Underwood sitting down with Vicki Lawrence as she looked back on both her career and journey with CIU, and featuring Allergist Dr. Travis Miller seated in the front row who provided additional facts and key messaging.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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