We act as holistic brand marketers: creating award-winning integrated campaigns and activating authentic collaborations that deepen our connection with audiences. By tapping into consumers’ passion points, we leverage the power of fandom to break through and humanize a brand.
Chronic idiopathic urticaria, or CIU, is the medical term for chronic hives that have no known cause. The campaign CIU & YOU was established to educate consumers about signs and symptoms. To build awareness, we integrated Novartis and Genentech’s CIU & You Campaign into a top-rated daytime talk show. AUTHENTIC CONVERSATIONS We recommended a paid integration with The Talk, CBS’s Daytime Emmy Award-winning talk show that greatly aligns with the campaign’s target audience of women 31-60. The integration was also an opportunity to feature the brand’s spokesperson Vicki Lawrence and a healthcare provider, to help raise awareness and educate consumers about CIU and drive traffic to the newly refreshed campaign website while securing additional digital and social content extensions. We worked hand in hand with the network and production to negotiate the integration elements, develop the custom creative and execute the integration in a full segment featuring the show’s hosts Sharon Osbourne and Sheryl Underwood sitting down with Vicki Lawrence as she looked back on both her career and journey with CIU, and featuring Allergist Dr. Travis Miller seated in the front row who provided additional facts and key messaging.
R&CPMK To Lead Communications for Brink’s 2022 Midterm Election Efforts and Accessibility-Focused Voting App LOS ANGELES – November 7, 2022 – R&CPMK today announced that it has been selected by Brink, the leading election guide and voter accessibility tool, to guide communications efforts for the brand surrounding the 2022 U.S. midterm and future election efforts, and accessibility–focused voting app. A non-partisan non-profit seeking to make the democratic process more accessible to people with disabilities, Brink uses innovative technology and design to significantly increase voter turnout by empowering voters with disabilities to participate in local and national elections without difficulty.
R&CPMK to Manage Entertainment Communications and Drive Brand Publicity for Matchroom Across U.S. and North America NEW YORK / ESSEX – November 2, 2022 – R&CPMK today announced that it has been selected by Matchroom Boxing to drive entertainment communications and amplify brand visibility for the leading boxing promoter, as well as support overarching publicity in the United States for Matchroom Boxing’s major events and fighters. Matchroom Boxing, a subsidiary of Matchroom Sport – one of the largest and most successful sports rights owners and promoters in the boxing business – represents a collection of the biggest names in