Mastercard & Spirit Airlines for Brett Young: Live from the Runway
March 12, 2021
https://vimeo.com/525169868 To help launch and drive awareness of the all-new Free Spirit® loyal program and Free Spirit Mastercard, our team organized a digital full-length concert by Brett Young featuring some of his top hits, all performed from the runway at Spirts’ warehouse in Fort Lauderdale, FL. Brett Young: Live From the Runway was streamed across Spirit’s YouTube, Facebook & Twitter, as well as Brett’s YouTube and social media platforms. The livestream aired on February 4 at 8 PM EST and was available a full 24hours afterwards. Through a collaboration with First Tube Media, the concert was produced from a truly unique location –the tarmac in front of Spirit’s warehouse at Fort Lauderdale International Airport. The production included capturing Brett’s journey from Nashville to Fort Lauderdale on the plane with his photo, a conversation with Ted Christie, Spirit’s CEO/President within the plane, and a full performance. Spirit creatively started a thread using #CatchMyBrett to share the flight plans for the Brett plane so people could keep an eye out and share pictures of the plane. As part of the partnership with Brett Young, Spirit had an opportunity for top loyalty members and executives/employees to partake in a virtual meet & greet / Q&A session with Brett Young. The experiences took place right before the livestream and were broken into two sessions, consisting of a mix of individual & group experiences.
R&CPMK to Drive Brand Development and Strategic Communications for Launch of Medibio’s Pioneering Consumer Mental Health App Melbourne, Australia and Minneapolis, MN – July 29, 2021 – Leading health technology company Medibio Limited (ASX: MEB) (OTCPINK: MDBIF), today announced that it has selected R&CPMK, the preeminent integrated marketing and communications agency in global entertainment, media, and technology, to drive brand development and strategic communications for the upcoming launch of Medibio’s pioneering consumer mental health app in the United States. Led by Managing Director Claude Solitario, and Chief Medical Officer Archie Defillo – alongside a Board of Directors which includes many
Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: Suni Lee’s historic debut in Tokyo Sesame Street showing off their LGBTQ+ pride The need for more diverse leadership in music Keith Sweat & Bobby Brown face off in the next Verzuz Battle And much more ABOUT CULTURE SOUP: R&CPMK’s Culture Soup is a monthly serving of unique trends and insights from across the worlds of media, fashion, entertainment, music, and more, all from a diverse perspective. Curated by R&CPMK Executive Vice President and Multicultural Practice Lead, STEPHEN MACIAS, along with