Privé Revaux, a direct-to-consumer, startup eyewear brand, wanted to make a major splash in the competitive global eyewear market via their range of stylish, high-quality shades for only $29.95 per pair. We implemented a multi-tiered PR and Marketing strategy centered on authentic celebrity engagement, creative storytelling, original content and star-studded events that delivered a constant flow of 24/7 news, dominating headlines and social feeds across the globe. LAUNCHING A HIGH QUALITY EYEWEAR LINE We recruited brand ambassadors Jamie Foxx, Ashley Benson, Hailee Steinfeld, and brought on Madelaine Petsch from Riverdale for Prive’s first capsule collection. Carefully curated for their individual style, diverse fan base, media appeal, and authentic connection to Privé’s vision – each of the visionaries became true partners, rather than paid endorsers, to help fuel visibility and engage consumers. Targeted media were then selected for exclusive behind-the-scenes access to campaign photoshoots. Our team arranged a media tour of fashion, entertainment, lifestyle, and business media outlets with each celebrity partner. This secured press coverage ran in conjunction with the brand’s official e-commerce launch with Amazon.com. Thanks to this always-on news engine, we secured over billions of media impressions within the first year and our VIP seeding team successfully placed products on more than 100 celebrities, creating a cult-like following for the brand. In the short time since launch, Privé Revaux‘s footprint has expanded globally to 70 countries, in 3,000 retail outlets and in January 2020, Safilo Group, one of the largest manufacturers and distributors of eyewear acquired a majority share in the business, valuing Privé Revaux at $100 million. Successfully transforming a seasonal accessory into a coveted fashion item, the brand continues to garner 160 million impressions per week, with no signs of slowing.
Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers. Introducing R&CPMK’s “Stat Snacks with Mike Fein”, a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they
R&CPMK and the Octagon Sports & Entertainment Network are proud to celebrate International Women’s Day and highlight our bold and inspiring clients who #ChooseToChallenge and continue to lead the way for others across our world. In honor of International Women’s Day and Women’s History Month, we have asked some of the powerful women across our client network to answer some questions and provide some strong words and stories on how and why they Choose To Challenge. Check out the video below to see some of the responses from clients across our agency network. And follow our social accounts and