Our team of creative leaders and graphic designers turns single-minded propositions into impactful, integrated marketing concepts. The results? Award-winning creative across video content, print, digital, social, and events.
For nearly two decades, LUNA Bar (a Clif Bar brand) has been committed to inspiring women and demanding equality be a right, not an option. When they heard about the disparity in World Cup compensation for female players versus their male counterparts, LUNA Bar looked to be part of the equal pay conversation in a meaningful and impactful way. Closing the Gap in Compensation With assistance from our sponsorship team, LUNA Bar became the talk of Equal Pay Day (April 2, 2019). Believing in equal pay for equal work, LUNA Bar gave each of the 23 women named to the 2019 U.S. Women’s National Team (USWNT) a donation of $31,250 – the difference between the women’s and men’s World Cup roster bonus for making the team. To keep the conversation going, we created a U.S Fan Spotter Program and the #SomedayIsNow Forum at the Women’s World Cup host city in Paris. Held inside the Eiffel Tower, the forum featured discussions about the future of equality and the struggles and sacrifices that female athletes have made over the years. The panel was livestreamed on LUNA’s social channels and garnered hundreds of thousands of live views.
https://youtu.be/cDp0kmCPxYw New Podcast to Deliver Unique Trends and Insights, as well as Engaging Interviews with Cultural Creators and Leaders R&CPMK is excited to introduce the newest extension of its popular monthly digital series, “Culture Soup,” with the addition of the “Culture Soup Podcast.” The new video-podcast series delivers a fresh audio installment of unique insights from the worlds of fashion, entertainment, music, and more, and is available on YouTube or wherever you find your podcasts. Hosted by R&CPMK’s Senior Director, Multicultural Marketing and Communications, Marissa Wallace, the “Culture Soup Podcast” also welcomes cultural trailblazers, creative visionaries, and brand leaders
Meilani Weiss, R&CPMK’s EVP of Brand Integrations, shares the importance of strategic placement in her new op-ed piece for Media Post. To view the article, click here. Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated a fundamental shift to digital streaming. Most young adults under 29 have never subscribed to a traditional cable package, and they likely never will. What’s more, many of the new digital TV platforms are completely ad-free, and nearly