Our team of creative leaders and graphic designers turns single-minded propositions into impactful, integrated marketing concepts. The results? Award-winning creative across video content, print, digital, social, and events.
For nearly two decades, LUNA Bar (a Clif Bar brand) has been committed to inspiring women and demanding equality be a right, not an option. When they heard about the disparity in World Cup compensation for female players versus their male counterparts, LUNA Bar looked to be part of the equal pay conversation in a meaningful and impactful way. Closing the Gap in Compensation With assistance from our sponsorship team, LUNA Bar became the talk of Equal Pay Day (April 2, 2019). Believing in equal pay for equal work, LUNA Bar gave each of the 23 women named to the 2019 U.S. Women’s National Team (USWNT) a donation of $31,250 – the difference between the women’s and men’s World Cup roster bonus for making the team. To keep the conversation going, we created a U.S Fan Spotter Program and the #SomedayIsNow Forum at the Women’s World Cup host city in Paris. Held inside the Eiffel Tower, the forum featured discussions about the future of equality and the struggles and sacrifices that female athletes have made over the years. The panel was livestreamed on LUNA’s social channels and garnered hundreds of thousands of live views.
Senior Leaders from R&CPMK and Sister Agency Octagon Discuss How Brands Can Leverage New Digital Currency and Engage with Consumers As part of a recent IPG DXTRA panel, a collection of R&CPMK and Octagon senior executives, along with pop culture icon and NFT creator Kevin Smith, joined a panel to discuss the exciting new digital currency trend NFTs (Non-Fungible Tokens) and how brands can potentially best leverage them to connect with consumers. R&CPMK Executive Vice President of Insights & Analytics Michael Fein moderated an engaging conversation with Smith to kick off the session, learning about the award-winning director’s NFT
New Platform by R&CPMK’s Multicultural Practice Highlights Key Cultural Trends in Media, Fashion, Music and More Looking for a smart and simple way to keep up with all the cultural news and trends scrolling through your timeline each day? R&CPMK is dishing out the answers you need on the regular. Introducing R&CPMK’s “Culture Soup,” a monthly serving of unique trends and insights from across the worlds of media, fashion, entertainment, music, and more, all from a diverse perspective. Curated by R&CPMK Executive Vice President and Multicultural Practice Lead, Stephen Macias, along with Multicultural Group Director Marissa Wallace, “Culture Soup”