Our team of creative leaders and graphic designers turns single-minded propositions into impactful, integrated marketing concepts. The results? Award-winning creative across video content, print, digital, social, and events.
For nearly two decades, LUNA Bar (a Clif Bar brand) has been committed to inspiring women and demanding equality be a right, not an option. When they heard about the disparity in World Cup compensation for female players versus their male counterparts, LUNA Bar looked to be part of the equal pay conversation in a meaningful and impactful way. Closing the Gap in Compensation With assistance from our sponsorship team, LUNA Bar became the talk of Equal Pay Day (April 2, 2019). Believing in equal pay for equal work, LUNA Bar gave each of the 23 women named to the 2019 U.S. Women’s National Team (USWNT) a donation of $31,250 – the difference between the women’s and men’s World Cup roster bonus for making the team. To keep the conversation going, we created a U.S Fan Spotter Program and the #SomedayIsNow Forum at the Women’s World Cup host city in Paris. Held inside the Eiffel Tower, the forum featured discussions about the future of equality and the struggles and sacrifices that female athletes have made over the years. The panel was livestreamed on LUNA’s social channels and garnered hundreds of thousands of live views.
R&CPMK’S EVP OF STRATEGIC INSIGHTS & ANALYTICS, MIKE FEIN, SHARES HIS INSIGHT WITH PRWEEK, ON THE REACH OF K-POP, ABILITY OF ARTISTS & THEIR TEAMS TO INFLUENCE CULTURE, AND THE STRENGTH OF K-POP FAN BASES Here’s what he had to say: It’s the fan bases that make all the difference, according to Michael Fein, EVP of R&CPMK’s strategy and analytics division, which is working with South Korean rapper CL and represented BTS when the group first broke into the U.S. market. “These groups are naturally doing the types of things that create culture,” he said, which can be as
R&CPMK’S SVP OF BRAND GROWTH SCOT WEINTRAUB, AND THE HARRIS POLL CEO WILL JOHNSON, OFFER BRAND MARKERTERS THREE NEW WAYS BRANDS CAN LEVERAGE NFTS TO CREATE CONSUMER VALUE. To read the full Ad Age article, click here: Everyone is trying to figure out what to do about non-fungible tokens (NFTs). These modern tools, born out of the crypto boom, have been viewed as both a passing fad and a future tool for artistic compensation. Recent research from The Harris Poll and R&CPMK found that about half of consumers familiar with NFTs (47%) are interested in brands offering them as