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For nearly two decades, LUNA Bar (a Clif Bar brand) has been committed to inspiring women and demanding equality be a right, not an option. When they heard about the disparity in World Cup compensation for female players versus their male counterparts, LUNA Bar looked to be part of the equal pay conversation in a meaningful and impactful way. Closing the Gap in Compensation With assistance from our sponsorship team, LUNA Bar became the talk of Equal Pay Day (April 2, 2019). Believing in equal pay for equal work, LUNA Bar gave each of the 23 women named to the 2019 U.S. Women’s National Team (USWNT) a donation of $31,250 – the difference between the women’s and men’s World Cup roster bonus for making the team. To keep the conversation going, we created a U.S Fan Spotter Program and the #SomedayIsNow Forum at the Women’s World Cup host city in Paris. Held inside the Eiffel Tower, the forum featured discussions about the future of equality and the struggles and sacrifices that female athletes have made over the years. The panel was livestreamed on LUNA’s social channels and garnered hundreds of thousands of live views.
Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.