We make data driven decisions. We apply our tools & thinking to a wide range of strategic problems by leveraging a myriad of qualitative and quantitative research and market results to establish baseline objectives.
R&CPMK developed a strategy and solution that fulfilled the critical needs of two clients, Universal McCann’s Johnson & Johnson and our client, Verizon Media. Through our recommendation, Verizon distributed Johnson & Johnson’s 5B Documentary, the story of everyday heroes who took extraordinary action to care for the patients of the first HIV/AIDS ward unit in the U.S. MEDIA TITAN DISTRIBUTES FIRST-EVER FILM The team secured strategic partnerships with (RED), negotiated 2-year title sponsorship of LA Pride, and organized support from the LGBTQ organizations like GLAAD, HRC, and TAG. Over 400 pieces of digital creative were developed including trailers, video spots & social assets and executed a weeklong takeover of Verizon super brand sites (Yahoo, Huffpost, AOL, etc.). This was followed by a star-studded world premiere at Cannes Film Festival as well as a LA premiere both secured with celebrity support. We amplified the campaign even more through digital/social, PR, and influencer executions.
Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers. Introducing R&CPMK’s “Stat Snacks with Mike Fein”, a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they
R&CPMK and the Octagon Sports & Entertainment Network are proud to celebrate International Women’s Day and highlight our bold and inspiring clients who #ChooseToChallenge and continue to lead the way for others across our world. In honor of International Women’s Day and Women’s History Month, we have asked some of the powerful women across our client network to answer some questions and provide some strong words and stories on how and why they Choose To Challenge. Check out the video below to see some of the responses from clients across our agency network. And follow our social accounts and