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Distributes First Ever Film

August 20, 2020
R&CPMK developed a strategy and solution that fulfilled the critical needs of two clients, Universal McCann’s Johnson & Johnson and our client, Verizon Media. Through our recommendation, Verizon distributed Johnson & Johnson’s 5B Documentary, the story of everyday heroes who took extraordinary action to care for the patients of the first HIV/AIDS ward unit in the U.S.  MEDIA TITAN DISTRIBUTES FIRST-EVER FILM The team secured strategic partnerships with (RED), negotiated 2-year title sponsorship of LA Pride, and organized support from the LGBTQ organizations like GLAAD, HRC, and TAG. Over 400 pieces of digital creative were developed including trailers, video spots & social assets and executed a weeklong takeover of Verizon super brand sites (Yahoo, Huffpost, AOL, etc.). This was followed by a star-studded world premiere at Cannes Film Festival as well as a LA premiere both secured with celebrity support. We amplified the campaign even more through digital/social, PR, and influencer executions.

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Huge congratulations to our very own VP of Multicultural Marketing and Communications Marissa Wallace on being named “Ten to Watch in 2022” by Diverse Representation. We are proud of all the incredible work Marissa has accomplished for her clients as well as her impact on the entertainment industry. Diverse Representation recognizes African-American agents, attorneys, managers and publicists who work in the sports and entertainment industry throughout the country. Their mission is to increase the exposure and number of African-Americans and ensure diversity throughout all facets of the sports and entertainment industry. To view the full list of honorees, click
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, and is responsible for the vision and growth strategy of R&CPMK’s brand and agency offices worldwide. In addition, he is charged with leading ITB, R&CPMK’s sister agency specializing in talent & influencer communications and marketing. When Owens joined what was then Rogers & Cowan