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Distributes First Ever Film

August 20, 2020
R&CPMK developed a strategy and solution that fulfilled the critical needs of two clients, Universal McCann’s Johnson & Johnson and our client, Verizon Media. Through our recommendation, Verizon distributed Johnson & Johnson’s 5B Documentary, the story of everyday heroes who took extraordinary action to care for the patients of the first HIV/AIDS ward unit in the U.S.  MEDIA TITAN DISTRIBUTES FIRST-EVER FILM The team secured strategic partnerships with (RED), negotiated 2-year title sponsorship of LA Pride, and organized support from the LGBTQ organizations like GLAAD, HRC, and TAG. Over 400 pieces of digital creative were developed including trailers, video spots & social assets and executed a weeklong takeover of Verizon super brand sites (Yahoo, Huffpost, AOL, etc.). This was followed by a star-studded world premiere at Cannes Film Festival as well as a LA premiere both secured with celebrity support. We amplified the campaign even more through digital/social, PR, and influencer executions.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a