We make data driven decisions. We apply our tools & thinking to a wide range of strategic problems by leveraging a myriad of qualitative and quantitative research and market results to establish baseline objectives.
R&CPMK developed a strategy and solution that fulfilled the critical needs of two clients, Universal McCann’s Johnson & Johnson and our client, Verizon Media. Through our recommendation, Verizon distributed Johnson & Johnson’s 5B Documentary, the story of everyday heroes who took extraordinary action to care for the patients of the first HIV/AIDS ward unit in the U.S. MEDIA TITAN DISTRIBUTES FIRST-EVER FILM The team secured strategic partnerships with (RED), negotiated 2-year title sponsorship of LA Pride, and organized support from the LGBTQ organizations like GLAAD, HRC, and TAG. Over 400 pieces of digital creative were developed including trailers, video spots & social assets and executed a weeklong takeover of Verizon super brand sites (Yahoo, Huffpost, AOL, etc.). This was followed by a star-studded world premiere at Cannes Film Festival as well as a LA premiere both secured with celebrity support. We amplified the campaign even more through digital/social, PR, and influencer executions.
Senior Leaders from R&CPMK and Sister Agency Octagon Discuss How Brands Can Leverage New Digital Currency and Engage with Consumers As part of a recent IPG DXTRA panel, a collection of R&CPMK and Octagon senior executives, along with pop culture icon and NFT creator Kevin Smith, joined a panel to discuss the exciting new digital currency trend NFTs (Non-Fungible Tokens) and how brands can potentially best leverage them to connect with consumers. R&CPMK Executive Vice President of Insights & Analytics Michael Fein moderated an engaging conversation with Smith to kick off the session, learning about the award-winning director’s NFT
New Platform by R&CPMK’s Multicultural Practice Highlights Key Cultural Trends in Media, Fashion, Music and More Looking for a smart and simple way to keep up with all the cultural news and trends scrolling through your timeline each day? R&CPMK is dishing out the answers you need on the regular. Introducing R&CPMK’s “Culture Soup,” a monthly serving of unique trends and insights from across the worlds of media, fashion, entertainment, music, and more, all from a diverse perspective. Curated by R&CPMK Executive Vice President and Multicultural Practice Lead, Stephen Macias, along with Multicultural Group Director Marissa Wallace, “Culture Soup”