Our team of creative leaders and graphic designers turns single-minded propositions into impactful, integrated marketing concepts. The results? Award-winning creative across video content, print, digital, social, and events.

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Out for Greatness

January 21, 2021
Hyundai commissioned “OUT For Greatness,” a content series that paired LGBTQ artists, athletes, allies and activists with up-and-coming LGBTQ filmmakers for a day of creative sharing and empowerment. Supporting the LGBTQ+ Community Hyundai tasked our creative studio with helping them showcase their commitment to inclusion and diversity by identifying, securing and activating partnerships within the LGBTQ space, leading to partnerships with GLAAD, Outfest and Newfest. Hyundai wanted to create compelling content that would amplify these partnerships, leading us to a concept we call ”OUT For Greatness”, which provides a spotlight on underrepresented filmmakers and talent across the country.  Directed by Brittany “B.Monét” Fennell, “OUT For Greatness” showcased the talents of a variety of personalities, including basketball player Reggie Bullock, actor and performer Shangela and rapper Chika.  Premiering during Outfest Los Angeles 2019 at the Ford Theater,  the content series showed the value of diversity, inclusion and the power of pursuing your dreams. 

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a