Our team of creative leaders and graphic designers turns single-minded propositions into impactful, integrated marketing concepts. The results? Award-winning creative across video content, print, digital, social, and events.
Hyundai commissioned “OUT For Greatness,” a content series that paired LGBTQ artists, athletes, allies and activists with up-and-coming LGBTQ filmmakers for a day of creative sharing and empowerment. Supporting the LGBTQ+ Community Hyundai tasked our creative studio with helping them showcase their commitment to inclusion and diversity by identifying, securing and activating partnerships within the LGBTQ space, leading to partnerships with GLAAD, Outfest and Newfest. Hyundai wanted to create compelling content that would amplify these partnerships, leading us to a concept we call ”OUT For Greatness”, which provides a spotlight on underrepresented filmmakers and talent across the country. Directed by Brittany “B.Monét” Fennell, “OUT For Greatness” showcased the talents of a variety of personalities, including basketball player Reggie Bullock, actor and performer Shangela and rapper Chika. Premiering during Outfest Los Angeles 2019 at the Ford Theater, the content series showed the value of diversity, inclusion and the power of pursuing your dreams.
Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality. As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black
Emma Shuldham, Managing Director of ITB Worldwide, shares her views on which influencers brands should focus on in 2021 and how they can play a role in combating misinformation. “An increasing movement towards conscious and inconspicuous consumerism means people are buying less and investing with more consideration. Flashy, excessive displays of wealth and gleeful unboxing videos just aren’t resonating with a population that is locked down. Engagement is a key indicator of consideration and can increasingly impact conversion but to show true resonance between talent and their audience, brands need to invest time listening to audience conversations and analysing