Our team of creative leaders and graphic designers turns single-minded propositions into impactful, integrated marketing concepts. The results? Award-winning creative across video content, print, digital, social, and events.
Before Kobe Bryant’s epic, 20-year NBA career, he was a little kid with a big dream, and Dear Basketball, launched on Verizon’s original platforms, is his heartfelt ode to the sport that made him a superstar. With Dear Basketball, our objective was simple, but daunting: win the short film an Academy Award, and do so while inspiring the passion inside millions of consumers. FOR THE LOVE OF THE GAME By finding something that everyone could identify with, we activated an emotion-led campaign that utilized everything from press, trade advertising, social media, screenings with in-person Q&As, festivals, and targeted digital advertising using our proprietary Ad tech to reach voters. With our help fueled by passion for this incredible story, Dear Basketball won the Academy Award for Best Animated Short Film, as well as a plethora of other accolades, including an Annie and a Sports Emmy. It was selected as the Best Short Film in the World Animation Festival and issued the festival’s first-ever Special Jury Award for its high quality.
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend