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CELEBRATING INTERNATIONAL WOMEN’S DAY

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CELEBRATING INTERNATIONAL WOMEN’S DAY

August 21, 2020
In honor of International’s Women’s Day, McDonald’s flipped its iconic golden glowing M arches to a welcoming W. To help celebrate, our multimedia PR push honored McDonald’s women workers by sharing their personal stories and recognizing their contributions to the community, the brand, and beyond.  FLIPPING MORE THAN BURGERS ON INTERNATIONAL WOMEN’S DAY At a hero location in Southern California, the one-day media spectacle included flipping every M in sight to a W to telegraph the brand’s commitment to women, and sharing the inspirational story of the mother/daughter owner/operator of the restaurant. To scale the program, the W logo materials were sent to 100 female-owned and operated U.S. McDonald’s. Rogers & Cowan PMK was tasked with on-the-ground media execution in the Southern California market and secured media placements in prestigious outlets like USA Today, Reuters, CBS, ABC, and NBC and arranged on-site interviews for the owner/operators. Stories were overwhelmingly positive and drove awareness that six out of 10 U.S. McDonald’s managers are women.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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