RESULTS

20+
ONSITE INTERVIEWS

110+
MEDIA PLACEMENTS

BACK TO OUR WORK

McDonald's

CELEBRATING INTERNATIONAL WOMEN’S DAY

In honor of International’s Women’s Day, McDonald’s flipped its iconic golden glowing M arches to a welcoming W. To help celebrate, our multimedia PR push honored McDonald’s women workers by sharing their personal stories and recognizing their contributions to the community, the brand, and beyond. 

FLIPPING MORE THAN BURGERS ON INTERNATIONAL WOMEN’S DAY

At a hero location in Southern California, the one-day media spectacle included flipping every M in sight to a W to telegraph the brand’s commitment to women, and sharing the inspirational story of the mother/daughter owner/operator of the restaurant. To scale the program, the W logo materials were sent to 100 female-owned and operated U.S. McDonald’s. Rogers & Cowan PMK was tasked with on-the-ground media execution in the Southern California market and secured media placements in prestigious outlets like USA Today, Reuters, CBS, ABC, and NBC and arranged on-site interviews for the owner/operators. Stories were overwhelmingly positive and drove awareness that six out of 10 U.S. McDonald’s managers are women.

RESULTS

20+
ONSITE INTERVIEWS

110+
MEDIA PLACEMENTS

BACK TO OUR WORK
❮

View similar case studies

❯
LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn,
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

©

2020 Rogers & Cowan PMK All Rights Reserved. | CCPA Privacy Notice
ABOUT US
NEWS & INSIGHTS
OUR WORK
REPRESENTATION
CAREERS
CONTACT
ABOUT US
WORK
CAREERS
NEWS
REPRESENTATION
CONTACT

© 

2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

CELEBRATING INTERNATIONAL WOMEN’S DAY

August 21, 2020
In honor of International’s Women’s Day, McDonald’s flipped its iconic golden glowing M arches to a welcoming W. To help celebrate, our multimedia PR push honored McDonald’s women workers by sharing their personal stories and recognizing their contributions to the community, the brand, and beyond.  FLIPPING MORE THAN BURGERS ON INTERNATIONAL WOMEN’S DAY At a hero location in Southern California, the one-day media spectacle included flipping every M in sight to a W to telegraph the brand’s commitment to women, and sharing the inspirational story of the mother/daughter owner/operator of the restaurant. To scale the program, the W logo materials were sent to 100 female-owned and operated U.S. McDonald’s. Rogers & Cowan PMK was tasked with on-the-ground media execution in the Southern California market and secured media placements in prestigious outlets like USA Today, Reuters, CBS, ABC, and NBC and arranged on-site interviews for the owner/operators. Stories were overwhelmingly positive and drove awareness that six out of 10 U.S. McDonald’s managers are women.

Read More

R&CPMK Clients Nominated for 2020 IFJA Film Awards

The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana. Best Actor: Riz Ahmed, Sound of Metal Hugh Jackman, Bad Education   Best Film Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington)

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization joined the Brand Innovators “Music, Audio, and Podcasts” conference to discuss current and future trends in entertainment, culture, and beyond. R&CPMK Senior Vice President of Strategy & Analytics Michael Fein moderated a lively discussion with three of his esteemed colleagues in a session aptly