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Coachella: 20 Years in the Desert

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Coachella: 20 Years in the Desert

August 20, 2020
R&CPMK drove viewership for Coachella: 20 Years in the Desert, the YouTube Originals documentary that opens the vault with 20 years of footage surrounding one of the world’s most iconic music festivals. PIVOTING COACHELLA TO COUCHELLA With the 2020 Coachella Valley Music and Arts Festival postponed, the release of the retrospective documentary “Coachella: 20 Years in the Desert” on the originally-planned festival weekend created an opportunity to bring fans worldwide together for Coachella.  The documentary provided a special, communal moment where viewers could tune in on YouTube’s global platform together, from the comfort of their homes, and experience some of their favorite performances, major moments, and never-before-seen footage from the legendary event. Special sneak peeks and tune-ins, along with interviews from the documentary’s executive producer and director, created major anticipation for the film’s online premiere as music fans and media alike rejoiced in the opportunity to relive past festival highlights and still celebrate the renowned event from the comfort of their couches at the exact moment the festival’s doors were scheduled to open.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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