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300+
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YouTube Originals

Coachella: 20 Years in the Desert

R&CPMK drove viewership for Coachella: 20 Years in the Desert, the YouTube Originals documentary that opens the vault with 20 years of footage surrounding one of the world’s most iconic music festivals.

PIVOTING COACHELLA TO COUCHELLA

With the 2020 Coachella Valley Music and Arts Festival postponed, the release of the retrospective documentary “Coachella: 20 Years in the Desert” on the originally-planned festival weekend created an opportunity to bring fans worldwide together for Coachella.  The documentary provided a special, communal moment where viewers could tune in on YouTube’s global platform together, from the comfort of their homes, and experience some of their favorite performances, major moments, and never-before-seen footage from the legendary event. Special sneak peeks and tune-ins, along with interviews from the documentary’s executive producer and director, created major anticipation for the film’s online premiere as music fans and media alike rejoiced in the opportunity to relive past festival highlights and still celebrate the renowned event from the comfort of their couches at the exact moment the festival’s doors were scheduled to open.

RESULTS

300+
MEDIA IMPRESSIONS

2M+
DOCUMENTARY VIEWS

BACK TO OUR WORK
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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

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Coachella: 20 Years in the Desert

August 20, 2020
R&CPMK drove viewership for Coachella: 20 Years in the Desert, the YouTube Originals documentary that opens the vault with 20 years of footage surrounding one of the world’s most iconic music festivals. PIVOTING COACHELLA TO COUCHELLA With the 2020 Coachella Valley Music and Arts Festival postponed, the release of the retrospective documentary “Coachella: 20 Years in the Desert” on the originally-planned festival weekend created an opportunity to bring fans worldwide together for Coachella.  The documentary provided a special, communal moment where viewers could tune in on YouTube’s global platform together, from the comfort of their homes, and experience some of their favorite performances, major moments, and never-before-seen footage from the legendary event. Special sneak peeks and tune-ins, along with interviews from the documentary’s executive producer and director, created major anticipation for the film’s online premiere as music fans and media alike rejoiced in the opportunity to relive past festival highlights and still celebrate the renowned event from the comfort of their couches at the exact moment the festival’s doors were scheduled to open.

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R&CPMK Clients Nominated for 2020 IFJA Film Awards

The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana. Best Actor: Riz Ahmed, Sound of Metal Hugh Jackman, Bad Education   Best Film Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington)

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization joined the Brand Innovators “Music, Audio, and Podcasts” conference to discuss current and future trends in entertainment, culture, and beyond. R&CPMK Senior Vice President of Strategy & Analytics Michael Fein moderated a lively discussion with three of his esteemed colleagues in a session aptly