May 9, 2022

CONTENT CAVIAR APRIL 2022 CREATED BY R&CPMK

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CONTENT CAVIAR APRIL 2022 CREATED BY R&CPMK

May 9, 2022
HERE ARE YOUR MONTHLY CONTENT TRENDS TO SAVOR FOR YOUR NEXT CAMPAIGN:  The global box office is on the rise Theaters are introducing surge pricing The disruption to the theatrical release model The competitive streaming landscape And so much more! ABOUT CONTENT CAVIAR: Once a month, Content Caviar explores the trends affecting the intersection of entertainment and brands. From Film and Streaming to Music and Events to Gaming and Esports, each trend presentation dips into a specific sector of entertainment to explore how brands are harnessing cultural moments to build relevance amongst consumers. Don’t miss your chance to indulge in our monthly content trends! For more insights and analysis on all things entertainment, culture, and more, follow R&CPMK on Facebook, Instagram, LinkedIn, and Twitter.

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FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend