March 8, 2022

CULTURE SOUP PODCAST EP 2: POV The Future of the Alcohol Industry is Multicultural

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CULTURE SOUP PODCAST EP 2: POV The Future of the Alcohol Industry is Multicultural

March 8, 2022
Ready for your monthly serving of Culture Soup? The Culture Soup Podcast is back! with a an all new episode, “POV: The Future of the Alcohol Industry is Multicultural.” This month’s episode dives into alcohol purchasing trends and behaviors across diverse communities, and also explores the opportunities for alcohol brands to more effectively reach and engage multicultural audiences year-round, as well as during the peak holiday season. The podcast features discussions with Leslie and LeAnn Jones, co-founders of 1010 Wine and Events—a new wine and events space in Inglewood, CA—and Shannon Armah, Sr. Associate Brand Manager at E. & J. Gallo Winery. To check out more from the Culture Soup Podcast series, subscribe to our YouTube page. ABOUT CULTURE SOUP: R&CPMK’s Culture Soup is a monthly serving of unique trends and insights from across the worlds of media, fashion, entertainment, music, and more, all from a diverse perspective. Curated by R&CPMK Executive Vice President and Multicultural Practice Lead, STEPHEN MACIAS, along with Multicultural Group Director MARISSA WALLACE, “Culture Soup” offers brand leaders a comprehensive combination of data, analysis, and a dash of fun to keep you and your team in the know. For more insights and analysis on all things entertainment, culture, and more, follow R&CPMK on Facebook, Instagram, LinkedIn, and Twitter.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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