SEARCH

Culture Trends

September 7, 2021
R&CPMK & ITB Culture Trends Stat Snacks Snackable Insights & Data you need to grow your business R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers. R&CPMK’s “STAT SNACKS” is a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK’s Strategic Insights & Analytics team, the new series aims to supply brand leaders with all the ingredients they need to cook up an appetizing marketing strategy. Culture soup Monthly serving of unique trends & Insights From across the worlds of media, fashion, entertainment, music, and more, all from a diverse perspective. Curated by R&CPMK Executive Vice President and Multicultural Practice Lead, Stephen Macias, along with Multicultural Group Director Marissa Wallace, “Culture Soup” offers brand leaders a comprehensive combination of data, analysis, and a dash of fun to keep you and your team in the know. The Influence Download As the influencer marketing landscape continues to grow and evolve at an exponential rate, ITB Worldwide brings you ‘The Influence Download’, a monthly round-up of the top trends and insights you need to know in this space. From the latest social content trends, viral memes and TikTok challenges, to platform updates, new technologies and emerging creator tribes, ITB will keep you covered and up to date on all things talent and influence. Want to also know which influencer campaigns or creators to make note of? Stay tuned once a month for all these updates and more. CONTENT CAVIAR Monthly Content Trends to Savor For Your Next Campaign Once a month, Content Caviar explores the trends affecting the intersection of entertainment and brands. From Film and Streaming to Music and Events to Gaming and Esports, each trend presentation dips into a specific sector of entertainment to explore how brands are harnessing cultural moments to build relevance amongst consumers. Don’t miss your chance to indulge in our monthly content trends! For more insights and analysis on all things entertainment, culture, and more, follow R&CPMK! Instagram Facebook-f Linkedin-in Twitter

Read More

UpstreamPOP to Harness Mediabrands’ Unparalleled Audience and Consumer Intelligence with R&CPMK’s Unrivaled Relationships Across the Entertainment Industry Groundbreaking Platform to Create Best-In-Class Connections Between Brands, Content Creators, and Media Platforms LOS ANGELES – June 30, 2022 – Rogers & Cowan PMK (R&CPMK) and Mediabrands announced today the launch of “UpstreamPOP”, a groundbreaking technology platform providing end-to-end solutions for agency clients looking for brand integration opportunities and partnerships with content creators and media platforms across the entertainment ecosystem. UpstreamPOP will utilize Mediabrands’ industry-leading audience intelligence, paired with R&CPMK’s unmatched expertise and relationships with studios, networks, producers, directors, and showrunners throughout
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,