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Culture Trends

September 7, 2021
R&CPMK & ITB Culture Trends Stat Snacks Snackable Insights & Data you need to grow your business R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers. R&CPMK’s “STAT SNACKS” is a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK’s Strategic Insights & Analytics team, the new series aims to supply brand leaders with all the ingredients they need to cook up an appetizing marketing strategy. Culture soup Monthly serving of unique trends & Insights From across the worlds of media, fashion, entertainment, music, and more, all from a diverse perspective. Curated by R&CPMK Executive Vice President and Multicultural Practice Lead, Stephen Macias, along with Multicultural Group Director Marissa Wallace, “Culture Soup” offers brand leaders a comprehensive combination of data, analysis, and a dash of fun to keep you and your team in the know. The Influence Download As the influencer marketing landscape continues to grow and evolve at an exponential rate, ITB Worldwide brings you ‘The Influence Download’, a monthly round-up of the top trends and insights you need to know in this space. From the latest social content trends, viral memes and TikTok challenges, to platform updates, new technologies and emerging creator tribes, ITB will keep you covered and up to date on all things talent and influence. Want to also know which influencer campaigns or creators to make note of? Stay tuned once a month for all these updates and more. CONTENT CAVIAR Monthly Content Trends to Savor For Your Next Campaign Once a month, Content Caviar explores the trends affecting the intersection of entertainment and brands. From Film and Streaming to Music and Events to Gaming and Esports, each trend presentation dips into a specific sector of entertainment to explore how brands are harnessing cultural moments to build relevance amongst consumers. Don’t miss your chance to indulge in our monthly content trends! For more insights and analysis on all things entertainment, culture, and more, follow R&CPMK! Instagram Facebook-f Linkedin-in Twitter

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a