Before Kobe Bryant’s epic, 20-year NBA career, he was a little kid with a big dream, and Dear Basketball, launched on Verizon’s original platforms, is his heartfelt ode to the sport that made him a superstar. With Dear Basketball, our objective was simple, but daunting: win the short film an Academy Award, and do so while inspiring the passion inside millions of consumers.  FOR THE LOVE OF THE GAME By finding something that everyone could identify with, we activated an emotion-led campaign that utilized everything from press, trade advertising, social media, screenings with in-person Q&As, festivals, and targeted digital

SEARCH

Dear Basketball: Kobe Bryant Wins His First Oscar

August 20, 2020
Before Kobe Bryant’s epic, 20-year NBA career, he was a little kid with a big dream, and Dear Basketball, launched on Verizon’s original platforms, is his heartfelt ode to the sport that made him a superstar. With Dear Basketball, our objective was simple, but daunting: win the short film an Academy Award, and do so while inspiring the passion inside millions of consumers.  FOR THE LOVE OF THE GAME By finding something that everyone could identify with, we activated an emotion-led campaign that utilized everything from press, trade advertising, social media, screenings with in-person Q&As, festivals, and targeted digital advertising using our proprietary Ad tech to reach voters. With our help fueled by passion for this incredible story, Dear Basketball won the Academy Award for Best Animated Short Film, as well as a plethora of other accolades, including an Annie and a Sports Emmy. It was selected as the Best Short Film in the World Animation Festival and issued the festival’s first-ever Special Jury Award for its high quality.

Read More

R&CPMK To Lead Communications for Brink’s 2022 Midterm Election Efforts and Accessibility-Focused Voting App LOS ANGELES – November 7, 2022 – R&CPMK today announced that it has been selected by Brink, the leading election guide and voter accessibility tool, to guide communications efforts for the brand surrounding the 2022 U.S. midterm and future election efforts, and accessibility–focused voting app. A non-partisan non-profit seeking to make the democratic process more accessible to people with disabilities, Brink uses innovative technology and design to significantly increase voter turnout by empowering voters with disabilities to participate in local and national elections without difficulty.
R&CPMK to Manage Entertainment Communications and Drive Brand Publicity for Matchroom Across U.S. and North America NEW YORK / ESSEX – November 2, 2022 – R&CPMK today announced that it has been selected by Matchroom Boxing to drive entertainment communications and amplify brand visibility for the leading boxing promoter, as well as support overarching publicity in the United States for Matchroom Boxing’s major events and fighters. Matchroom Boxing, a subsidiary of Matchroom Sport – one of the largest and most successful sports rights owners and promoters in the boxing business – represents a collection of the biggest names in