RESULTS

2.8B+
MEDIA IMPRESSIONS

690
MEDIA PLACEMENTS

10+
EXCLUSIVE STORIES

AARP

DINNER WITH DON

RESULTS

2.8B+
MEDIA IMPRESSIONS

690
MEDIA PLACEMENTS

10+
EXCLUSIVE STORIES

SEARCH

DINNER WITH DON

August 20, 2020
Longtime client AARP asked R&CPMK to build buzz for its original digital series “Dinner With Don”, its YouTube Channel’s most ambitious project starring insult comedy king Don Rickles. WARMING UP THE CROWD AARP Studios’ inaugural project featured Rickles sharing a meal, stories and quips with popular talent such as Robert DeNiro & Martin Scorsese, Amy Poehler, Jimmy Kimmel, Snoop Dogg and others. Unfortunately, Rickles passed away before the series launched. This presented a unique marketing challenge: repositioning the show—originally created to commemorate the comedy of the past and celebrating the future—as a touching and hilarious tribute. In the discovery phase, we conducted media searches to find comedians, actors, journalists and other public personalities who had cited Rickles as an influence or idol, from his days working as a comedian on the Las Vegas Strip in the 1950s through his frequent appearances on celebrity roasts and The Tonight Show to his role as the voice of Mr. Potato Head in the “Toy Story” films. We culled the list down to the most-promising 100 prospects and set about recruiting them for our social outreach. Then, we secured exclusive angles for a dozen big impact news and lifestyle media outlets before going wide with our show publicity efforts. Next, we cross-promoted “Dinner With Don” on “Jimmy Kimmel Live!” episodes with teasers when guests like Zack Galifianakis appeared on the ABC show. All stories mentioned Rickles, AARP, and the show.

Read More

Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

Read More