R&CPMK developed a strategy and solution that fulfilled the critical needs of two clients, Universal McCann’s Johnson & Johnson and our client, Verizon Media. Through our recommendation, Verizon distributed Johnson & Johnson’s 5B Documentary, the story of everyday heroes who took extraordinary action to care for the patients of the first HIV/AIDS ward unit in the U.S.
MEDIA TITAN DISTRIBUTES FIRST-EVER FILM
The team secured strategic partnerships with (RED), negotiated 2-year title sponsorship of LA Pride, and organized support from the LGBTQ organizations like GLAAD, HRC, and TAG. Over 400 pieces of digital creative were developed including trailers, video spots & social assets and executed a weeklong takeover of Verizon super brand sites (Yahoo, Huffpost, AOL, etc.). This was followed by a star-studded world premiere at Cannes Film Festival as well as a LA premiere both secured with celebrity support. We amplified the campaign even more through digital/social, PR, and influencer executions.
