First Entertainment looked to announce their new partnership with Anthony Davis and the Los Angeles Lakers as the Official Credit Union partner to rally excitement internally as a company. We looked to create an event to generate internal pride and used extensions in content, PR, and digital for an external buzz.
Our team created a best-in-class activation for FE employees, talent, and high profile media to celebrate the new partnership with First Entertainment and the Los Angeles Lakers, their inaugural brand ambassador, and Anthony Davis. We produced the onstage show with dynamic creative design and a premium after party. Through interactive touch points such as a custom Locker Room Photo Activation, guests commemorated the night at the iconic Ace Theatre and Rooftop, complete with a branded takeover.
We secured media partners Forbes, Los Angeles Times, USA TODAY, coordinated launch event interviews with outlets like UPROXX, Lakers Nation, CloseUp360, and amplified coverage across Sports Business Daily, Bleacher Report, ESPN Los Angeles, and more.