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First Entertainment Credit Union

First Entertainment Presents

RESULTS

84.3M
MEDIA IMPRESSIONS

15.2M
SOCIAL MEDIA IMPRESSIONS

400+
ATTENDEES

38.4K
ENGAGEMENTS

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First Entertainment Presents

August 20, 2020
First Entertainment looked to announce their new partnership with Anthony Davis and the Los Angeles Lakers as the Official Credit Union partner to rally excitement internally as a company. We looked to create an event to generate internal pride and used extensions in content, PR, and digital for an external buzz. SLAM DUNK Our team created a best-in-class activation for FE employees, talent, and high profile media to celebrate the new partnership with First Entertainment and the Los Angeles Lakers, their inaugural brand ambassador, and Anthony Davis. We produced the onstage show with dynamic creative design and a premium after party. Through interactive touch points such as a custom Locker Room Photo Activation, guests commemorated the night at the iconic Ace Theatre and Rooftop, complete with a branded takeover. We secured media partners Forbes, Los Angeles Times, USA TODAY, coordinated launch event interviews with outlets like UPROXX, Lakers Nation, CloseUp360, and amplified coverage across Sports Business Daily, Bleacher Report, ESPN Los Angeles, and more.

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R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a