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First Entertainment Credit Union

First Entertainment Presents

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84.3M
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15.2M
SOCIAL MEDIA IMPRESSIONS

400+
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First Entertainment Presents

August 20, 2020
First Entertainment looked to announce their new partnership with Anthony Davis and the Los Angeles Lakers as the Official Credit Union partner to rally excitement internally as a company. We looked to create an event to generate internal pride and used extensions in content, PR, and digital for an external buzz. SLAM DUNK Our team created a best-in-class activation for FE employees, talent, and high profile media to celebrate the new partnership with First Entertainment and the Los Angeles Lakers, their inaugural brand ambassador, and Anthony Davis. We produced the onstage show with dynamic creative design and a premium after party. Through interactive touch points such as a custom Locker Room Photo Activation, guests commemorated the night at the iconic Ace Theatre and Rooftop, complete with a branded takeover. We secured media partners Forbes, Los Angeles Times, USA TODAY, coordinated launch event interviews with outlets like UPROXX, Lakers Nation, CloseUp360, and amplified coverage across Sports Business Daily, Bleacher Report, ESPN Los Angeles, and more.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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