RESULTS

84.3M
MEDIA IMPRESSIONS

15.2M
SOCIAL MEDIA IMPRESSIONS

400+
ATTENDEES

38.4K
ENGAGEMENTS

BACK TO OUR WORK

First Entertainment Credit Union

First Entertainment Presents

First Entertainment looked to announce their new partnership with Anthony Davis and the Los Angeles Lakers as the Official Credit Union partner to rally excitement internally as a company. We looked to create an event to generate internal pride and used extensions in content, PR, and digital for an external buzz.

SLAM DUNK

Our team created a best-in-class activation for FE employees, talent, and high profile media to celebrate the new partnership with First Entertainment and the Los Angeles Lakers, their inaugural brand ambassador, and Anthony Davis. We produced the onstage show with dynamic creative design and a premium after party. Through interactive touch points such as a custom Locker Room Photo Activation, guests commemorated the night at the iconic Ace Theatre and Rooftop, complete with a branded takeover.

We secured media partners Forbes, Los Angeles Times, USA TODAY, coordinated launch event interviews with outlets like UPROXX, Lakers Nation, CloseUp360, and amplified coverage across Sports Business Daily, Bleacher Report, ESPN Los Angeles, and more.

RESULTS

84.3M
MEDIA IMPRESSIONS

15.2M
SOCIAL MEDIA IMPRESSIONS

400+
ATTENDEES

38.4K
ENGAGEMENTS

BACK TO OUR WORK
❮

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

First Entertainment Presents

August 20, 2020
First Entertainment looked to announce their new partnership with Anthony Davis and the Los Angeles Lakers as the Official Credit Union partner to rally excitement internally as a company. We looked to create an event to generate internal pride and used extensions in content, PR, and digital for an external buzz. SLAM DUNK Our team created a best-in-class activation for FE employees, talent, and high profile media to celebrate the new partnership with First Entertainment and the Los Angeles Lakers, their inaugural brand ambassador, and Anthony Davis. We produced the onstage show with dynamic creative design and a premium after party. Through interactive touch points such as a custom Locker Room Photo Activation, guests commemorated the night at the iconic Ace Theatre and Rooftop, complete with a branded takeover. We secured media partners Forbes, Los Angeles Times, USA TODAY, coordinated launch event interviews with outlets like UPROXX, Lakers Nation, CloseUp360, and amplified coverage across Sports Business Daily, Bleacher Report, ESPN Los Angeles, and more.

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