Pandora’s global brand relaunch set out to empower women around the world to voice, share, and celebrate their loves and passions. Through our talent and influencer division, ITB, we helped Pandora celebrate with a global ambassador program amplified by a global PR event.
IDENTIFYING DIVERSE TALENT WITH PURPOSE
As part of the new brand ethos and activity, ITB also secured a long term ambassador program with Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Tasya Van Ree and Margaret Zhange as the new ‘Pandora Muses.’
At the LA based event, we secured performances by world recognized music artists – SZA, Charlie XCX and Zuri Malrey. As part of the new brand ethos and activity, ITB also secured a long term ambassador program with Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Tasya Van Ree and Margaret Zhange as the new ‘Pandora Muses.’
Additionally, a key pillar of the celebration was the unveiling of the ‘Street of Loves,’ a host of vibrant murals curated by C. Finley, known for her vibrant geometric artwork and street art activism. We secured numerous street artists like Desiree Kelley, Eddy Segal, Mrrbaby, Serena Rio, and more.
