RESULTS

17 Talent
ENGAGEMENTS

19.5M
COMBINED REACH
FROM MUSES FOLLOWERS

9.6M
COMBINED REACH
FROM MUSICIANS FOLLOWERS

Pandora

GLOBAL AMBASSADOR PROGRAM

RESULTS

17 Talent
ENGAGEMENTS

19.5M
COMBINED REACH
FROM MUSES FOLLOWERS

9.6M
COMBINED REACH
FROM MUSICIANS FOLLOWERS

SEARCH

GLOBAL AMBASSADOR PROGRAM

August 20, 2020
Pandora’s global brand relaunch set out to empower women around the world to voice, share, and celebrate their loves and passions. Through our talent and influencer division, ITB, we helped Pandora celebrate with a global ambassador program amplified by a global PR event. IDENTIFYING DIVERSE TALENT WITH PURPOSE As part of the new brand ethos and activity, ITB also secured a long term ambassador program with Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Tasya Van Ree and Margaret Zhange as the new ‘Pandora Muses.’  At the LA based event, we secured performances by world recognized music artists – SZA, Charlie XCX and Zuri Malrey. As part of the new brand ethos and activity, ITB also secured a long term ambassador program with Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Tasya Van Ree and Margaret Zhange as the new ‘Pandora Muses.’ Additionally, a key pillar of the celebration was the unveiling of the ‘Street of Loves,’ a host of vibrant murals curated by C. Finley, known for her vibrant geometric artwork and street art activism. We secured numerous street artists like Desiree Kelley, Eddy Segal, Mrrbaby, Serena Rio, and more.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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