RESULTS

4.6B+
MEDIA IMPRESSIONS

$232M+
MEDIA VALUE

Cisco

GLOBAL PARTNERSHIPS & INTEGRATIONS

RESULTS

4.6B+
MEDIA IMPRESSIONS

$232M+
MEDIA VALUE

SEARCH

GLOBAL PARTNERSHIPS & INTEGRATIONS

August 20, 2020
Since the inception of our brand integration program for Cisco, we’ve secured over 1,960 minutes of screen time on Cisco’s behalf for the brand’s collaboration endpoints, Webex technology, along with other hardware and software technology offerings with one consistent goal: to exemplify the cutting edge technology that Cisco has to offer to a wide audience. LEVERAGING ENTERTAINMENT TO TELL A B2B STORY Our team secures placement for Cisco across popular television series, films, digital properties, and multiple broadcast partnerships – displaying ease of use, dependability, and quality, and showcasing Cisco as the industry leader. Cisco provides custom technology solutions to both popular series looking to revitalize their shows and A-list production companies building their businesses in exchange for brand integration within content, video technology stories, marketing rights, talent alignment, thought leadership content, and consideration for key Cisco events. Working with the on-set creative teams across production, we utilize Cisco’s range of collaboration endpoints and software solutions to support the technology demands of the script and deliver aesthetic value on screen for shows like “Billions” (Showtime), “Silicon Valley” (HBO), “What Makes a Murderer” (Channel 4), “Space Force” (Netflix), “Succession” (HBO), “The Big Bang Theory” (CBS), “Mythic Quest” (Apple TV+), and more. We’ve arranged major production integrations for shows like “Jimmy Kimmel Live!”, “The Ellen DeGeneres Show,” and Global Citizen’s “One World: Together at Home” broadcast special curated by Lady Gaga. Films secured also include “The Martian” and “Bad Boys For Life,” with more upcoming in the next few years with our partners at major studios and streaming platforms.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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