RESULTS

4.6B+
MEDIA IMPRESSIONS

$232M+
MEDIA VALUE

Cisco

GLOBAL PARTNERSHIPS & INTEGRATIONS

RESULTS

4.6B+
MEDIA IMPRESSIONS

$232M+
MEDIA VALUE

SEARCH

GLOBAL PARTNERSHIPS & INTEGRATIONS

August 20, 2020
Since the inception of our brand integration program for Cisco, we’ve secured over 1,960 minutes of screen time on Cisco’s behalf for the brand’s collaboration endpoints, Webex technology, along with other hardware and software technology offerings with one consistent goal: to exemplify the cutting edge technology that Cisco has to offer to a wide audience. LEVERAGING ENTERTAINMENT TO TELL A B2B STORY Our team secures placement for Cisco across popular television series, films, digital properties, and multiple broadcast partnerships – displaying ease of use, dependability, and quality, and showcasing Cisco as the industry leader. Cisco provides custom technology solutions to both popular series looking to revitalize their shows and A-list production companies building their businesses in exchange for brand integration within content, video technology stories, marketing rights, talent alignment, thought leadership content, and consideration for key Cisco events. Working with the on-set creative teams across production, we utilize Cisco’s range of collaboration endpoints and software solutions to support the technology demands of the script and deliver aesthetic value on screen for shows like “Billions” (Showtime), “Silicon Valley” (HBO), “What Makes a Murderer” (Channel 4), “Space Force” (Netflix), “Succession” (HBO), “The Big Bang Theory” (CBS), “Mythic Quest” (Apple TV+), and more. We’ve arranged major production integrations for shows like “Jimmy Kimmel Live!”, “The Ellen DeGeneres Show,” and Global Citizen’s “One World: Together at Home” broadcast special curated by Lady Gaga. Films secured also include “The Martian” and “Bad Boys For Life,” with more upcoming in the next few years with our partners at major studios and streaming platforms.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a