RESULTS

1.5B+
MEDIA IMPRESSIONS

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MASTER INSTRUCTIONS

Masterclass

Groundbreaking Launch Strategy

RESULTS

1.5B+
MEDIA IMPRESSIONS

65+
MASTER INSTRUCTIONS

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Groundbreaking Launch Strategy

August 20, 2020
Before product introduction, we worked with MasterClass to develop a market positioning strategy that would differentiate it from the competition and – more importantly – carve out a new category in edu-tainment and on-demand learning. CREATING A GO-TO MARKET LAUNCH STRATEGY Post launch, working hand-in-hand with MasterClass marketing, we tailored media relations to target blogs and publications that would drive purchase within specific categories (e.g. sports, writing). The strategy paid off, delivering immediate sales. Today, MasterClass boasts dozens of internationally-recognized instructors, ranging from film and music to culinary and sports.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a