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Masterclass

Groundbreaking Launch Strategy

RESULTS

1.5B+
MEDIA IMPRESSIONS

65+
MASTER INSTRUCTIONS

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Groundbreaking Launch Strategy

August 20, 2020
Before product introduction, we worked with MasterClass to develop a market positioning strategy that would differentiate it from the competition and – more importantly – carve out a new category in edu-tainment and on-demand learning. CREATING A GO-TO MARKET LAUNCH STRATEGY Post launch, working hand-in-hand with MasterClass marketing, we tailored media relations to target blogs and publications that would drive purchase within specific categories (e.g. sports, writing). The strategy paid off, delivering immediate sales. Today, MasterClass boasts dozens of internationally-recognized instructors, ranging from film and music to culinary and sports.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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