Before product introduction, we worked with MasterClass to develop a market positioning strategy that would differentiate it from the competition and – more importantly – carve out a new category in edu-tainment and on-demand learning.
CREATING A GO-TO MARKET LAUNCH STRATEGY
Post launch, working hand-in-hand with MasterClass marketing, we tailored media relations to target blogs and publications that would drive purchase within specific categories (e.g. sports, writing). The strategy paid off, delivering immediate sales.
Today, MasterClass boasts dozens of internationally-recognized instructors, ranging from film and music to culinary and sports.