March 22, 2019

HOW ESPORTS REPRESENTS NEW OPPORTUNITIES FOR BRANDS

SEARCH

HOW ESPORTS REPRESENTS NEW OPPORTUNITIES FOR BRANDS

March 22, 2019
CHANGING THE SPORTS GAME. In recent years, esports has grown into a worldwide entertainment phenomenon. For those who are unfamiliar, esports is essentially a multiplayer video game, played competitively and for the benefit of a spectator audience. Most of the time, esports competitions are handled by professional gamers. The audience, meanwhile, may stream the action from their home computers or handheld devices, anywhere in the world. Esports promises great fun, fantasy, and a sense of escape—but its appeal isn’t just for gamers. Brands, too, are getting in on the action, leveraging the interest around esports to create some buzz and some visibility. That’s something we discussed in a recent Forbes editorial. As we noted in the article, esports has won the attention of some of the biggest brands in the world—credit card companies like Mastercard, gaming companies like Riot Games, even big-name pro-sports owners. These well-known brands have invested serious capital in the creation of their own esports teams, products, and leagues. This investment has benefitted the esports industry immensely; studies show that esports hit around $137.9 billion last year, and could be up to $180.1 billion by 2021. It’s not hard to understand why brands would want to be in on this action. Esports has an incredibly engaged fan base with most viewers spending more than seven hours each week watching esports. They also have a willingness to engage with a lot of new, nontraditional media. With that said, the industry is complicated and varied, and it’s not a good fit for brands that are seeking a quick and easy return on investment. So is esports a good fit for your brand? That’s the question we try to break down in our Forbes piece—and if it’s something you’re curious about, we welcome you to read the full article right now!

Read More

R&CPMK To Lead Communications for Brink’s 2022 Midterm Election Efforts and Accessibility-Focused Voting App LOS ANGELES – November 7, 2022 – R&CPMK today announced that it has been selected by Brink, the leading election guide and voter accessibility tool, to guide communications efforts for the brand surrounding the 2022 U.S. midterm and future election efforts, and accessibility–focused voting app. A non-partisan non-profit seeking to make the democratic process more accessible to people with disabilities, Brink uses innovative technology and design to significantly increase voter turnout by empowering voters with disabilities to participate in local and national elections without difficulty.
R&CPMK to Manage Entertainment Communications and Drive Brand Publicity for Matchroom Across U.S. and North America NEW YORK / ESSEX – November 2, 2022 – R&CPMK today announced that it has been selected by Matchroom Boxing to drive entertainment communications and amplify brand visibility for the leading boxing promoter, as well as support overarching publicity in the United States for Matchroom Boxing’s major events and fighters. Matchroom Boxing, a subsidiary of Matchroom Sport – one of the largest and most successful sports rights owners and promoters in the boxing business – represents a collection of the biggest names in