June 6, 2022

How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion

SEARCH

How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion

June 6, 2022
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked, how can a brand rise above the fray? All brands can help themselves by taking the moral high ground, standing firm and doing the right thing. Consumers remember and reward brands that share their values.” READ THE FULL STORY ON ADWEEK, HERE.

Read More

R&CPMK To Lead Communications for Brink’s 2022 Midterm Election Efforts and Accessibility-Focused Voting App LOS ANGELES – November 7, 2022 – R&CPMK today announced that it has been selected by Brink, the leading election guide and voter accessibility tool, to guide communications efforts for the brand surrounding the 2022 U.S. midterm and future election efforts, and accessibility–focused voting app. A non-partisan non-profit seeking to make the democratic process more accessible to people with disabilities, Brink uses innovative technology and design to significantly increase voter turnout by empowering voters with disabilities to participate in local and national elections without difficulty.
R&CPMK to Manage Entertainment Communications and Drive Brand Publicity for Matchroom Across U.S. and North America NEW YORK / ESSEX – November 2, 2022 – R&CPMK today announced that it has been selected by Matchroom Boxing to drive entertainment communications and amplify brand visibility for the leading boxing promoter, as well as support overarching publicity in the United States for Matchroom Boxing’s major events and fighters. Matchroom Boxing, a subsidiary of Matchroom Sport – one of the largest and most successful sports rights owners and promoters in the boxing business – represents a collection of the biggest names in