September 4, 2019

How the Middle Fell Out of Hollywood – THR

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How the Middle Fell Out of Hollywood – THR

September 4, 2019
Read Full Article Here Featured in the latest Hollywood Reporter article Mark Owens, CEO of Rogers & Cowan/PMK opens up about the recent agency merger and why the timing is perfect, given where the entertainment industry is heading. “The entertainment world is similar to the rest of the world. On one hand there’s the need for mass and scale, and then there are smaller, very bespoke agencies that represent a few clients [for whom they] do absolutely everything. The ones in the middle are getting squeezed.”  “Combining forces offers many benefits, in addition to the obvious cost savings in human resources, accounting, field offices, etc. Among the others are the ability to combine complementary divisions, providing a one-stop shop for clients, and the opportunity to strengthen global offices, especially when day-and-date openings around the world make it imperative to have multiple people in multiple places. “You need boots on the ground.” – Mark Owens

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FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend