Hyundai

#HyundaiBackstage

SEARCH

#HyundaiBackstage

January 21, 2021
Hyundai wanted to highlight their 2020 SONATA and VENYE to Millennials and Gen Xers in an exciting way that created a better festival experience at the 25th annual Music Midtown in Atlanta. Breaking Through the Noise We invited all festival-goers to get a taste of the backstage festival experience at #HyundaiBackstage, a can’t-miss air-conditioned space where consumers cooled off and interacted with a fresh take on the brand. There were five acoustic performances throughout the two-day festival by various artists such as Local Natives, Bad Suns, Faye Webster, and more. Band of Skulls and Hero the Band, who also was part of the Music Midtown lineup. In addition, we had a music-reactive light installation, a wall of guitars photo-op, free refreshments, and a custom LED DJ booth with DJ Jasmine Solano spinning records throughout the day. #HyundaiBackstage amassed thousands of festival-goers, and provided them with an unforgettable experience. To top it off, #HyundaiBackstage won the Visionary Award at the 2019 Summit International Awards in the Engagement/Experiential category.

Read More

Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

Read More