January 21, 2021
Hyundai wanted to highlight their 2020 SONATA and VENYE to Millennials and Gen Xers in an exciting way that created a better festival experience at the 25th annual Music Midtown in Atlanta. Breaking Through the Noise We invited all festival-goers to get a taste of the backstage festival experience at #HyundaiBackstage, a can’t-miss air-conditioned space where consumers cooled off and interacted with a fresh take on the brand. There were five acoustic performances throughout the two-day festival by various artists such as Local Natives, Bad Suns, Faye Webster, and more. Band of Skulls and Hero the Band, who also was part of the Music Midtown lineup. In addition, we had a music-reactive light installation, a wall of guitars photo-op, free refreshments, and a custom LED DJ booth with DJ Jasmine Solano spinning records throughout the day. #HyundaiBackstage amassed thousands of festival-goers, and provided them with an unforgettable experience. To top it off, #HyundaiBackstage won the Visionary Award at the 2019 Summit International Awards in the Engagement/Experiential category.

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