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#HyundaiBackstage

January 21, 2021
Hyundai wanted to highlight their 2020 SONATA and VENYE to Millennials and Gen Xers in an exciting way that created a better festival experience at the 25th annual Music Midtown in Atlanta. Breaking Through the Noise We invited all festival-goers to get a taste of the backstage festival experience at #HyundaiBackstage, a can’t-miss air-conditioned space where consumers cooled off and interacted with a fresh take on the brand. There were five acoustic performances throughout the two-day festival by various artists such as Local Natives, Bad Suns, Faye Webster, and more. Band of Skulls and Hero the Band, who also was part of the Music Midtown lineup. In addition, we had a music-reactive light installation, a wall of guitars photo-op, free refreshments, and a custom LED DJ booth with DJ Jasmine Solano spinning records throughout the day. #HyundaiBackstage amassed thousands of festival-goers, and provided them with an unforgettable experience. To top it off, #HyundaiBackstage won the Visionary Award at the 2019 Summit International Awards in the Engagement/Experiential category.

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Huge congratulations to our very own VP of Multicultural Marketing and Communications Marissa Wallace on being named “Ten to Watch in 2022” by Diverse Representation. We are proud of all the incredible work Marissa has accomplished for her clients as well as her impact on the entertainment industry. Diverse Representation recognizes African-American agents, attorneys, managers and publicists who work in the sports and entertainment industry throughout the country. Their mission is to increase the exposure and number of African-Americans and ensure diversity throughout all facets of the sports and entertainment industry. To view the full list of honorees, click
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, and is responsible for the vision and growth strategy of R&CPMK’s brand and agency offices worldwide. In addition, he is charged with leading ITB, R&CPMK’s sister agency specializing in talent & influencer communications and marketing. When Owens joined what was then Rogers & Cowan