Hyundai commissioned “OUT For Greatness,” a content series that paired LGBTQ artists, athletes, allies and activists with up-and-coming LGBTQ filmmakers for a day of creative sharing and empowerment.
Supporting the LGBTQ+ Community
Hyundai tasked our creative studio with helping them showcase their commitment to inclusion and diversity by identifying, securing and activating partnerships within the LGBTQ space, leading to partnerships with GLAAD, Outfest and Newfest.
Hyundai wanted to create compelling content that would amplify these partnerships, leading us to a concept we call ”OUT For Greatness”, which provides a spotlight on underrepresented filmmakers and talent across the country.
Directed by Brittany “B.Monét” Fennell, “OUT For Greatness” showcased the talents of a variety of personalities, including basketball player Reggie Bullock, actor and performer Shangela and rapper Chika.
Premiering during Outfest Los Angeles 2019 at the Ford Theater, the content series showed the value of diversity, inclusion and the power of pursuing your dreams.