RESULTS

1.7MM
SOCIAL MEDIA IMPRESSIONS

Hyundai

Out for Greatness

RESULTS

1.7MM
SOCIAL MEDIA IMPRESSIONS

SEARCH

Out for Greatness

January 21, 2021
Hyundai commissioned “OUT For Greatness,” a content series that paired LGBTQ artists, athletes, allies and activists with up-and-coming LGBTQ filmmakers for a day of creative sharing and empowerment. Supporting the LGBTQ+ Community Hyundai tasked our creative studio with helping them showcase their commitment to inclusion and diversity by identifying, securing and activating partnerships within the LGBTQ space, leading to partnerships with GLAAD, Outfest and Newfest. Hyundai wanted to create compelling content that would amplify these partnerships, leading us to a concept we call ”OUT For Greatness”, which provides a spotlight on underrepresented filmmakers and talent across the country.  Directed by Brittany “B.Monét” Fennell, “OUT For Greatness” showcased the talents of a variety of personalities, including basketball player Reggie Bullock, actor and performer Shangela and rapper Chika.  Premiering during Outfest Los Angeles 2019 at the Ford Theater,  the content series showed the value of diversity, inclusion and the power of pursuing your dreams. 

Read More

Huge congratulations to our very own VP of Multicultural Marketing and Communications Marissa Wallace on being named “Ten to Watch in 2022” by Diverse Representation. We are proud of all the incredible work Marissa has accomplished for her clients as well as her impact on the entertainment industry. Diverse Representation recognizes African-American agents, attorneys, managers and publicists who work in the sports and entertainment industry throughout the country. Their mission is to increase the exposure and number of African-Americans and ensure diversity throughout all facets of the sports and entertainment industry. To view the full list of honorees, click
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, and is responsible for the vision and growth strategy of R&CPMK’s brand and agency offices worldwide. In addition, he is charged with leading ITB, R&CPMK’s sister agency specializing in talent & influencer communications and marketing. When Owens joined what was then Rogers & Cowan