RESULTS

1.7MM
SOCIAL MEDIA IMPRESSIONS

BACK TO OUR WORK

Hyundai

Out for Greatness

Hyundai commissioned “OUT For Greatness,” a content series that paired LGBTQ artists, athletes, allies and activists with up-and-coming LGBTQ filmmakers for a day of creative sharing and empowerment.

Supporting the LGBTQ+ Community

Hyundai tasked our creative studio with helping them showcase their commitment to inclusion and diversity by identifying, securing and activating partnerships within the LGBTQ space, leading to partnerships with GLAAD, Outfest and Newfest.

Hyundai wanted to create compelling content that would amplify these partnerships, leading us to a concept we call ”OUT For Greatness”, which provides a spotlight on underrepresented filmmakers and talent across the country. 

Directed by Brittany “B.Monét” Fennell, “OUT For Greatness” showcased the talents of a variety of personalities, including basketball player Reggie Bullock, actor and performer Shangela and rapper Chika. 

Premiering during Outfest Los Angeles 2019 at the Ford Theater,  the content series showed the value of diversity, inclusion and the power of pursuing your dreams. 

RESULTS

1.7MM
SOCIAL MEDIA IMPRESSIONS

BACK TO OUR WORK

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

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Out for Greatness

January 21, 2021
Hyundai commissioned “OUT For Greatness,” a content series that paired LGBTQ artists, athletes, allies and activists with up-and-coming LGBTQ filmmakers for a day of creative sharing and empowerment. Supporting the LGBTQ+ Community Hyundai tasked our creative studio with helping them showcase their commitment to inclusion and diversity by identifying, securing and activating partnerships within the LGBTQ space, leading to partnerships with GLAAD, Outfest and Newfest. Hyundai wanted to create compelling content that would amplify these partnerships, leading us to a concept we call ”OUT For Greatness”, which provides a spotlight on underrepresented filmmakers and talent across the country.  Directed by Brittany “B.Monét” Fennell, “OUT For Greatness” showcased the talents of a variety of personalities, including basketball player Reggie Bullock, actor and performer Shangela and rapper Chika.  Premiering during Outfest Los Angeles 2019 at the Ford Theater,  the content series showed the value of diversity, inclusion and the power of pursuing your dreams. 

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