BACK TO NEWS & INSIGHTS
August 21, 2020

Timothy Lay

Tim is an Account Manager with ITB and has been with the team for almost nine years, starting as an intern. In his current role, Tim advises on and builds talent and influencer strategy and manages day-to-day client services across various brands and types of programs from corporate speaking engagements to influencer programs to high-profile celebrity endorsements. His past and current clients include Verizon, Heineken, Partnership for a Healthier America, Novartis, Nestle and Amazon just to name a few.

What was your favorite project to work on?

Definitely an embarrassment of riches in this department. From reworking “Drop It Like It’s Hot” into “Pocket Like It’s Hot” with Snoop Dogg for Hot Pockets to meeting Michelle Obama in connection to our talent procurement work on Partnership for a Healthier America to a rock concert with KISS for great white sharks in the middle of the ocean in Australia. Cool projects all around!

If you weren’t working in this industry, what would you do?

In another life, I probably would have gone to culinary school or done something in the food industry. That, or become a Power Ranger.

What is the most used app on your phone?

The ‘gram. Always do it for the ‘gram.

Where would you love to travel in the world to gain inspiration?

My parents are from Cambodia and lived through a very dark time in that country’s history. I’ve never been, but really want to go and connect to that part of my family history.

In 5 words or less, how would you describe R&CPMK?

Always something fun and challenging

 

 

❮

View other posts

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn,
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

©

2020 Rogers & Cowan PMK All Rights Reserved. | CCPA Privacy Notice
ABOUT US
NEWS & INSIGHTS
OUR WORK
REPRESENTATION
CAREERS
CONTACT
ABOUT US
WORK
CAREERS
NEWS
REPRESENTATION
CONTACT

© 

2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

Timothy Lay

August 21, 2020
Tim is an Account Manager with ITB and has been with the team for almost nine years, starting as an intern. In his current role, Tim advises on and builds talent and influencer strategy and manages day-to-day client services across various brands and types of programs from corporate speaking engagements to influencer programs to high-profile celebrity endorsements. His past and current clients include Verizon, Heineken, Partnership for a Healthier America, Novartis, Nestle and Amazon just to name a few. What was your favorite project to work on? Definitely an embarrassment of riches in this department. From reworking “Drop It Like It’s Hot” into “Pocket Like It’s Hot” with Snoop Dogg for Hot Pockets to meeting Michelle Obama in connection to our talent procurement work on Partnership for a Healthier America to a rock concert with KISS for great white sharks in the middle of the ocean in Australia. Cool projects all around! If you weren’t working in this industry, what would you do? In another life, I probably would have gone to culinary school or done something in the food industry. That, or become a Power Ranger. What is the most used app on your phone? The ‘gram. Always do it for the ‘gram. Where would you love to travel in the world to gain inspiration? My parents are from Cambodia and lived through a very dark time in that country’s history. I’ve never been, but really want to go and connect to that part of my family history. In 5 words or less, how would you describe R&CPMK? Always something fun and challenging    

Read More

R&CPMK DEBUTS NEW SERIES “STAT SNACKS WITH MIKE FEIN,” PROVIDING KEY DATA AND INSIGHTS ACROSS ENTERTAINMENT, CULTURE, AND MORE

Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers.  Introducing R&CPMK’s “Stat Snacks with Mike Fein”, a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they

R&CPMK CELEBRATES INTERNATIONAL WOMEN’S DAY 2021

R&CPMK and the Octagon Sports & Entertainment Network are proud to celebrate International Women’s Day and highlight our bold and inspiring clients who #ChooseToChallenge and continue to lead the way for others across our world. In honor of International Women’s Day and Women’s History Month, we have asked some of the powerful women across our client network to answer some questions and provide some strong words and stories on how and why they Choose To Challenge. Check out the video below to see some of the responses from clients across our agency network. And follow our social accounts and