August 21, 2020

Timothy Lay

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Timothy Lay

August 21, 2020
Tim is an Account Manager with ITB and has been with the team for almost nine years, starting as an intern. In his current role, Tim advises on and builds talent and influencer strategy and manages day-to-day client services across various brands and types of programs from corporate speaking engagements to influencer programs to high-profile celebrity endorsements. His past and current clients include Verizon, Heineken, Partnership for a Healthier America, Novartis, Nestle and Amazon just to name a few. What was your favorite project to work on? Definitely an embarrassment of riches in this department. From reworking “Drop It Like It’s Hot” into “Pocket Like It’s Hot” with Snoop Dogg for Hot Pockets to meeting Michelle Obama in connection to our talent procurement work on Partnership for a Healthier America to a rock concert with KISS for great white sharks in the middle of the ocean in Australia. Cool projects all around! If you weren’t working in this industry, what would you do? In another life, I probably would have gone to culinary school or done something in the food industry. That, or become a Power Ranger. What is the most used app on your phone? The ‘gram. Always do it for the ‘gram. Where would you love to travel in the world to gain inspiration? My parents are from Cambodia and lived through a very dark time in that country’s history. I’ve never been, but really want to go and connect to that part of my family history. In 5 words or less, how would you describe R&CPMK? Always something fun and challenging    

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Huge congratulations to our very own VP of Multicultural Marketing and Communications Marissa Wallace on being named “Ten to Watch in 2022” by Diverse Representation. We are proud of all the incredible work Marissa has accomplished for her clients as well as her impact on the entertainment industry. Diverse Representation recognizes African-American agents, attorneys, managers and publicists who work in the sports and entertainment industry throughout the country. Their mission is to increase the exposure and number of African-Americans and ensure diversity throughout all facets of the sports and entertainment industry. To view the full list of honorees, click
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, and is responsible for the vision and growth strategy of R&CPMK’s brand and agency offices worldwide. In addition, he is charged with leading ITB, R&CPMK’s sister agency specializing in talent & influencer communications and marketing. When Owens joined what was then Rogers & Cowan